Comparisons

Agorapulse vs Later 2026: Which Social Tool Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

Later 2026 offers better value with more features at a lower price. Agorapulse excels in simplicity but costs more for similar functionality.

Agorapulse: Best for inbox management and team engagement. (Full Agorapulse review) Later: Best for visual Instagram scheduling. (Full Later review)

Community managers pick Agorapulse. Instagram creators pick Later.

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30-Second Answer

FactorWinner
Social inboxAgorapulse
Instagram featuresLater
PriceLater
ReportingAgorapulse
Visual planningLater
Team featuresAgorapulse
Link in bioLater

Pricing Comparison

Agorapulse

PlanMonthlyUsersProfiles
Free$013
Standard$69/userPer user10
Professional$99/userPer user10
Advanced$149/userPer user10

Later

PlanMonthlyUsersSocial Sets
Free$011
Starter$25/mo11
Growth$45/mo33
Advanced$80/mo66

Key difference: Agorapulse is built for engagement management. Later is built for visual content planning. Choose based on your primary need.


Quick Quiz
Easy

You're a solo Instagram creator managing 3 accounts. Which costs less?

💡 Tip: Think carefully before selecting your answer!


Where Each Tool Wins

Agorapulse Wins: Social Inbox

Agorapulse has the best unified inbox:

  • Zero-inbox workflow (mark items done)
  • Saved replies for common responses
  • Team assignments with tracking
  • Automatic moderation rules
  • Sentiment analysis
  • Bulk message actions

Later has minimal inbox features.


Later Wins: Instagram Features

Later is built for visual-first scheduling:

  • Visual feed planner with drag-and-drop
  • Linkin.bio link in bio tool
  • Best time to post recommendations
  • Stories scheduling
  • Hashtag suggestions
  • UGC collection tools

Quick Quiz
Easy

You need a link-in-bio tool to drive traffic from Instagram. Which tool has it?

💡 Tip: Think carefully before selecting your answer!


Agorapulse Wins: Reporting

Agorapulse provides detailed analytics:

  • Automated reports on schedule
  • White-label options for agencies
  • ROI tracking for campaigns
  • Team performance metrics
  • Custom report builder

Later Wins: Visual Planning

Later's visual tools excel:

  • Drag-and-drop grid planner
  • Feed aesthetic preview
  • Color coordination suggestions
  • Media library with smart tags
  • Mobile-first planning

Feature Comparison

FeatureAgorapulseLater
Starting priceFreeFree
Social inboxExcellentBasic
Instagram focusGoodExcellent
Visual planningBasicExcellent
Link in bioNoneYes
AnalyticsAdvancedGood
Team featuresExcellentGood
Best time to postYesYes

Quick Quiz
Medium

Which tool has better team assignment features for managing comments?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison

NeedAgorapulseLater
Solo, 1 brandFreeFree
Solo, 3 brands$69/mo$45/mo
Team (3), 3 brands$207/mo$45/mo
Team (6), 6 brands$414/mo$80/mo

Insight: Later is significantly cheaper, especially for teams. Agorapulse's cost is justified only if inbox management is critical.


Who Should Pick What

Choose Agorapulse if you:

  • Need robust inbox management
  • Handle high comment/DM volume
  • Want detailed analytics
  • Need team assignments for engagement
  • Prioritize community management

Choose Later if you:

  • Focus primarily on Instagram
  • Need visual feed planning
  • Want link-in-bio tools
  • Are price-conscious
  • Care about Instagram aesthetics

Neither Is Perfect

Both tools lack:

MissingAgorapulseLater
Social listeningBasic
Video templates
AI contentBasic
Approval workflowsGood

Better Alternative

Want inbox management AND visual planning?

FeatureAgorapulseLaterSocialRails
Price (3 brands)$69/mo$45/mo$29/mo
Social inboxExcellentBasicYes
Visual planningBasicExcellentYes
AI contentNoneBasicUnlimited
Video templatesNoneNone350+
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Quick Quiz
Hard

Final decision: Community manager handling 50+ daily comments/DMs. Best choice?

💡 Tip: Think carefully before selecting your answer!


Quick Answers

Which is cheaper? Later. Significantly cheaper especially for teams.

Which has inbox management? Agorapulse. Industry-leading unified inbox.

Which is better for Instagram? Later. Built specifically for visual-first Instagram scheduling.

Which has link-in-bio? Only Later. Linkin.bio is a core feature.

Which has better reports? Agorapulse. Detailed reports with white-label options.


Bottom Line

Agorapulse: Best for community managers who need robust inbox management and don't mind paying premium prices.

Later: Best for Instagram creators who need visual planning, link-in-bio, and affordable pricing.

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