Comparisons

Agorapulse vs Later 2025: Which Social Tool Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

Later 2025 offers better value with more features at a lower price. Agorapulse excels in simplicity but costs more for similar functionality.

Agorapulse: Best for inbox management and team engagement. (Full Agorapulse review) Later: Best for visual Instagram scheduling. (Full Later review)

Community managers pick Agorapulse. Instagram creators pick Later.

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30-Second Answer

FactorWinner
Social inboxAgorapulse
Instagram featuresLater
PriceLater
ReportingAgorapulse
Visual planningLater
Team featuresAgorapulse
Link in bioLater

Pricing Comparison

Agorapulse

PlanMonthlyUsersProfiles
Free$013
Standard$69/userPer user10
Professional$99/userPer user10
Advanced$149/userPer user10

Later

PlanMonthlyUsersSocial Sets
Free$011
Starter$25/mo11
Growth$45/mo33
Advanced$80/mo66

Key difference: Agorapulse is built for engagement management. Later is built for visual content planning. Choose based on your primary need.


🤔 Quick Knowledge Check

You're a solo Instagram creator managing 3 accounts. Which costs less?


Where Each Tool Wins

Agorapulse Wins: Social Inbox

Agorapulse has the best unified inbox:

  • Zero-inbox workflow (mark items done)
  • Saved replies for common responses
  • Team assignments with tracking
  • Automatic moderation rules
  • Sentiment analysis
  • Bulk message actions

Later has minimal inbox features.


Later Wins: Instagram Features

Later is built for visual-first scheduling:

  • Visual feed planner with drag-and-drop
  • Linkin.bio link in bio tool
  • Best time to post recommendations
  • Stories scheduling
  • Hashtag suggestions
  • UGC collection tools

🤔 Quick Knowledge Check

You need a link-in-bio tool to drive traffic from Instagram. Which tool has it?


Agorapulse Wins: Reporting

Agorapulse provides detailed analytics:

  • Automated reports on schedule
  • White-label options for agencies
  • ROI tracking for campaigns
  • Team performance metrics
  • Custom report builder

Later Wins: Visual Planning

Later's visual tools excel:

  • Drag-and-drop grid planner
  • Feed aesthetic preview
  • Color coordination suggestions
  • Media library with smart tags
  • Mobile-first planning

Feature Comparison

FeatureAgorapulseLater
Starting priceFreeFree
Social inboxExcellentBasic
Instagram focusGoodExcellent
Visual planningBasicExcellent
Link in bioNoneYes
AnalyticsAdvancedGood
Team featuresExcellentGood
Best time to postYesYes

🤔 Quick Knowledge Check

Which tool has better team assignment features for managing comments?


Cost Comparison

NeedAgorapulseLater
Solo, 1 brandFreeFree
Solo, 3 brands$69/mo$45/mo
Team (3), 3 brands$207/mo$45/mo
Team (6), 6 brands$414/mo$80/mo

Insight: Later is significantly cheaper, especially for teams. Agorapulse's cost is justified only if inbox management is critical.


Who Should Pick What

Choose Agorapulse if you:

  • Need robust inbox management
  • Handle high comment/DM volume
  • Want detailed analytics
  • Need team assignments for engagement
  • Prioritize community management

Choose Later if you:

  • Focus primarily on Instagram
  • Need visual feed planning
  • Want link-in-bio tools
  • Are price-conscious
  • Care about Instagram aesthetics

Neither Is Perfect

Both tools lack:

MissingAgorapulseLater
Social listeningBasic
Video templates
AI contentBasic
Approval workflowsGood

Better Alternative

Want inbox management AND visual planning?

FeatureAgorapulseLaterSocialRails
Price (3 brands)$69/mo$45/mo$29/mo
Social inboxExcellentBasicYes
Visual planningBasicExcellentYes
AI contentNoneBasicUnlimited
Video templatesNoneNone350+
Try SocialRails free →

🤔 Quick Knowledge Check

Final decision: Community manager handling 50+ daily comments/DMs. Best choice?


Quick Answers

Which is cheaper? Later. Significantly cheaper especially for teams.

Which has inbox management? Agorapulse. Industry-leading unified inbox.

Which is better for Instagram? Later. Built specifically for visual-first Instagram scheduling.

Which has link-in-bio? Only Later. Linkin.bio is a core feature.

Which has better reports? Agorapulse. Detailed reports with white-label options.


Bottom Line

Agorapulse: Best for community managers who need robust inbox management and don't mind paying premium prices.

Later: Best for Instagram creators who need visual planning, link-in-bio, and affordable pricing.

Best alternative: SocialRails at $29/month with inbox features, visual planning, and AI content.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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