Pricing

Brandwatch Pricing 2026: Plans, Costs & Enterprise Estimates

Matt
Matt
8 min read

TL;DR - Quick Answer

8 min read

Tips you can use today. What works and what doesn't.

Quick answer: Brandwatch doesn't publish pricing—you'll need a sales call. Based on user reports: Basic tier costs $800-2,000/month (3-5 users, limited history), Professional runs $2,000-5,000/month (10+ users, 1-year data), and Enterprise is $5,000-15,000+/month (unlimited). Annual contracts are standard with no free trial available.

TierEstimated MonthlyEstimated Annual
Basic$800-2,000$10,000-24,000
Professional$2,000-5,000$24,000-60,000
Enterprise$5,000-15,000+$60,000-180,000+

No free plan. No public pricing. Sales call required.

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What Affects Your Price?

Four factors determine your quote:

1. Query Volume

Monthly QueriesImpact
Under 10,000Base pricing
10,000-50,000+25-50%
50,000-200,000+50-100%
200,000+Enterprise tier

2. User Seats

UsersImpact
1-5Base pricing
6-15Higher tier
15-50Enterprise
50+Custom quote

3. Data Retention

HistoryImpact
30 daysLowest
1 year+$$
2+ years+$$$
Full archiveEnterprise

4. Features

FeatureAvailability
Basic listeningAll plans
SentimentAll plans
Image recognitionHigher tiers
API accessEnterprise
Quick Knowledge Check
Test your understanding

You need 10 users with 1-year data history. Estimated tier?


Real Cost Estimates

Small Research Team

RequirementsDetails
Users3
Queries5,000/month
History90 days
Estimated$800-1,500/month

Mid-Size Marketing Team

RequirementsDetails
Users10
Queries30,000/month
History1 year
Estimated$2,500-4,000/month

Enterprise

RequirementsDetails
Users50+
QueriesUnlimited
HistoryFull archive
Estimated$8,000-15,000+/month
Quick Knowledge Check
Test your understanding

Why doesn't Brandwatch publish pricing?


How to Get a Quote

Step 1: Contact Sales

Visit brandwatch.com and request a demo.

Step 2: Needs Assessment

They'll ask about:

  • Company size
  • Monthly query needs
  • Users required
  • Features needed
  • Data retention requirements

Step 3: Demo + Quote

Expect 1-2 weeks for custom pricing.


Negotiation Tips

TipWhy It Works
Ask about annual discountsMulti-year = better rates
Mention alternativesCreates leverage
Start with shorter termLower commitment
Ask about startup pricingMay have programs
Bundle productsPackage deals exist

Brandwatch vs Competitors

ToolPricing ModelStarting Cost
BrandwatchCustom~$800/mo
Sprout SocialPer user$249/user/mo
Brand24Tiered$79/mo
MentionTiered$41/mo
SocialRailsFlat$29/mo

Annual Cost for Team of 3

ToolAnnual CostYou Save
Brandwatch$24,000+
Sprout Social$8,964$15,000+
Brand24$1,908$22,000+
Mention$996$23,000+
SocialRails$588$23,400+
Quick Knowledge Check
Test your understanding

A 3-person team has $10,000/year budget. Which tools fit?


Is Brandwatch Worth It?

Worth it if:

  • Large enterprise (1,000+ employees)
  • Dedicated research analysts on staff
  • Need years of historical data
  • Budget exceeds $25,000/year
  • Deep consumer intelligence is critical

Not worth it if:

  • Team under 50 people
  • Primarily need social scheduling
  • Budget under $10,000/year
  • Basic monitoring is sufficient
  • No dedicated analysts

FAQ

How much does Brandwatch cost per month?

No public pricing. Expect $800/month minimum, $2,000-5,000 typical, $15,000+ for enterprise.

Is there a free plan?

No. Brandwatch is enterprise software with no free tier.

Contract length?

Annual contracts are standard. Monthly billing rarely available.

Startup discounts?

Possibly. Ask during sales. Not guaranteed.


Bottom Line

Brandwatch pricing:

  • No public pricing
  • $800-15,000+/month estimated
  • Annual contracts standard
  • Sales call required

Save 90%+ with alternatives:

  • Brand24: $79/mo
  • Mention: $41/mo
  • SocialRails: $29/mo

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

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