Comparisons

Best Meltwater Alternatives 2026: Top Media Monitoring Tools Compared

Matt
Matt
8 min read
โšก

TL;DR - Quick Answer

11 min read

Quick tool comparison. Features, pricing, and what works best for your needs.

Meltwater: $25,000/year average. Better options exist.

Jump to: Quick Pick ยท Top 7 ยท Compare

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Quick Decision

Your situationBest pickAnnual cost
Need AI content + schedulingSocialRails$348
Budget-friendly monitoringBrand24$948+
Enterprise social intelligenceBrandwatchCustom
PR-focused monitoringCisionCustom
All-in-one social + listeningHootsuite$1,188+
Social management focusSprout Social$2,988+
Full enterprise CXMSprinklrCustom

Why Switch from Meltwater?

Expensive. Median cost is $25,000/year. Many teams can't justify that spend.

No transparent pricing. You can't budget without lengthy sales calls.

Pushy sales. Users report aggressive renewal tactics and frequent upselling.

Overkill for some. If you don't need media monitoring, you're paying for unused features.

Quick Quiz
Easy

What's the median annual cost for Meltwater?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


Top 7 Meltwater Alternatives

1. SocialRails

$29-99/month ยท Best for AI content + scheduling

FeatureMeltwaterSocialRails
Annual cost~$25,000$348-1,188
AI contentNoUnlimited
Video templatesNo350+
Media monitoringYesNo
Pricing transparencyNoYes

Best for teams who need content creation more than media monitoring.

Try SocialRails free โ†’

2. Brand24

$79-399/month ยท Affordable social listening

What you get:

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Custom alerts
  • Share of voice reports

Budget-friendly alternative for social monitoring without media focus.


Quick Quiz
Easy

Which Meltwater alternative is most budget-friendly for social listening?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


3. Brandwatch

Custom pricing (~$20K+/year) ยท Social intelligence leader

What you get:

  • Consumer research
  • Trend detection
  • Image recognition
  • Advanced AI insights
  • Global coverage

Similar price to Meltwater but stronger on consumer intelligence.

Read Brandwatch Review โ†’

4. Cision

Custom pricing ยท PR-focused monitoring

What you get:

  • Media database
  • Press release distribution
  • Media monitoring
  • Journalist outreach
  • Analytics dashboard

Better for pure PR needs vs Meltwater's broader scope.


5. Hootsuite

$99-739/month ยท All-in-one with listening

What you get:

  • Social scheduling
  • Brand monitoring
  • OwlyWriter AI
  • Team collaboration
  • 150+ integrations

Combines scheduling with listening at fraction of Meltwater's cost.

Read Hootsuite Review โ†’

6. Sprout Social

$249-499/user/month ยท Mid-market with listening

What you get:

  • Advanced analytics
  • Social listening
  • Unified inbox
  • CRM integration
  • Team workflows

More accessible than Meltwater with transparent pricing.

Read Sprout Social Review โ†’

7. Mention

$41-166/month ยท Lightweight monitoring

What you get:

  • Real-time alerts
  • Competitive analysis
  • Influencer tracking
  • Boolean search
  • Slack integration

Good for teams needing basic monitoring without enterprise overhead.

Quick Quiz
Easy

You want media monitoring for under $1,000/year. Best option?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


Feature Comparison

FeatureMeltwaterSocialRailsBrand24Hootsuite
Annual cost~$25K$348+$948+$1,188+
Media monitoringโœ…โŒโŒโŒ
Social listeningโœ…โŒโœ…โœ…
AI contentโŒโœ…โŒโœ…
SchedulingBasicFullโŒFull
Free trialโŒโœ…โœ…โœ…
Quick Quiz
Medium

You need social listening AND content scheduling. Best value option?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


How to Switch from Meltwater

Step 1: Export your data

Before switching:

  • Download historical reports
  • Export keyword lists
  • Save alert configurations
  • Document workflows

Step 2: Pick your alternative

PriorityChooseWhy
Cut costs 90%+SocialRails$348/year vs $25K
Keep listeningBrand24 or HootsuiteMonitoring included
Similar enterpriseBrandwatchComparable features
PR-specificCisionBetter media database
All-in-oneSprout SocialManagement + listening

Step 3: Plan migration

  • Set up new tool (1-2 hours)
  • Recreate monitoring queries (2-4 hours)
  • Configure alerts (1 hour)
  • Train team (varies)

When Meltwater Still Makes Sense

Keep Meltwater if you:

  • Need full media monitoring (300K+ sources)
  • Have multi-year contract with good terms
  • Require integrated PR + social platform
  • Budget isn't a constraint
  • Use Meltwater's specific integrations

Quick Quiz
Medium

Your marketing team wants to cut monitoring costs by 75%. Best approach?

๐Ÿ’ก Tip: Think carefully before selecting your answer!


Quick Answers

Best budget alternative? Brand24 at $79/month or Mention at $41/month for social listening.

Best enterprise alternative? Brandwatch for social intelligence, Cision for PR focus.

Best all-in-one alternative? Hootsuite or Sprout Social for scheduling + listening.

Best for content creation? SocialRails at $29/month with unlimited AI content.

Can I migrate data from Meltwater? Export reports and recreate queries. No direct import available.


Cost Savings Summary

Switch FromSwitch ToAnnual Savings
Meltwater ($25K)SocialRails~$24,600
Meltwater ($25K)Brand24~$24,000
Meltwater ($25K)Hootsuite~$23,800
Meltwater ($25K)Mention~$23,000

Savings depend on your specific Meltwater contract.


Bottom Line

Meltwater: excellent for PR, expensive for everyone else.

Your NeedBest Alternative
AI content + schedulingSocialRails ($29/mo)
Budget monitoringBrand24 ($79/mo)
All-in-oneHootsuite ($99/mo)

Our pick: SocialRails for content, Brand24 for monitoring.

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Enterprise Alternatives:

More Affordable Options:

Pricing Guides:

Monitoring Tools:

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