Comparisons

Best Sprinklr Alternatives 2026: Top Competitors for Enterprise Social Media

Matt
Matt
8 min read

TL;DR - Quick Answer

13 min read

Quick tool comparison. Features, pricing, and what works best for your needs.

Sprinklr costs $60,000+ per year. Most teams use less than 20% of its features.

Skip to: Quick Pick Tool | Full Comparison | Migration Guide

Better alternative

Why compare? Get more for less with SocialRails

Post images, videos & carousels to 9 platforms. AI helps with captions.

Sprinklr
$500/month
Basic AI
SocialRails
$29/month flat
Unlimited AI
Unlimited AI content
Image, video & carousel
9 platforms
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Quick Pick Tool

Answer one question to find your best alternative:

Quick Quiz
Easy

What's your primary need from a social media management platform?

💡 Tip: Think carefully before selecting your answer!


Quick Comparison Table

ToolBest ForMonthly CostStandout Feature
SocialRailsAI content$29-99 flatAI generation + templates
Sprout SocialEnterprise-lite$249-499/userUnified inbox
HootsuitePlatform variety$99-24935+ integrations
BrandwatchSocial listening$1,000-5,000Consumer research
AgorapulseCustomer care$79-199ROI tracking
SendibleAgencies$29-399White-label
MeltwaterPR teams$4,000-10,000Media monitoring

Why Switch From Sprinklr?

Four reasons teams leave:

  1. Cost → $60,000-200,000+ annually (see our Sprinklr pricing breakdown)
  2. Complexity → 3-6 months to implement
  3. Overkill → Most features go unused (read our full Sprinklr review)
  4. Contracts → Multi-year commitments

Who should stay with Sprinklr?

  • • Fortune 500 with 50+ social accounts
  • • Teams of 20+ social media staff
  • • Need unified customer experience management
  • • Have dedicated implementation resources

Everyone else? Keep reading.


Top 7 Alternatives Ranked

1. SocialRails

Best for: Teams wanting AI without enterprise complexity

FeatureIncluded
Price$29-99/month flat
AI content generationYes
Video templates350+
Team membersUp to 15
Platforms9

Why switch: Get started in minutes, not months. AI tools Sprinklr doesn't offer.

Trade-off: Basic social listening.


2. Sprout Social

Best for: Teams wanting enterprise features cheaper

FeatureIncluded
Price$249-499/user
Unified inboxExcellent
Social listeningAdvanced
CRM integrationsYes

Why switch: Similar depth at 60-70% less.

Trade-off: Per-user pricing adds up with large teams.

→ Full Sprinklr vs Sprout Social comparison

3. Hootsuite

Best for: Teams needing broad platform support

FeatureIncluded
Price$99-249/month
Platform integrations35+
AI content (OwlyWriter)Yes
Employee advocacyYes

Why switch: Plan-based pricing, not per-user.

Trade-off: Social listening requires add-on.


4. Brandwatch

Best for: Research and listening focus

FeatureIncluded
PriceCustom ($1,000-5,000)
Social listeningIndustry-leading
Consumer researchAdvanced
Influencer IDYes

Why switch: Superior listening at 50%+ savings.

Trade-off: Publishing less robust.


5. Agorapulse

Best for: Customer engagement teams

FeatureIncluded
Price$79-199/month
Unified inboxExcellent
ROI trackingYes

Why switch: 90%+ savings, great inbox.

Trade-off: Less comprehensive for large enterprises.


6. Sendible

Best for: Agencies managing clients

FeatureIncluded
Price$29-399/month
White-labelAll plans
Client managementBuilt-in
Custom reportingYes

Why switch: Purpose-built for agency workflows.

Trade-off: Enterprise features less developed.


7. Meltwater

Best for: PR and communications

FeatureIncluded
PriceCustom ($4,000-10,000)
Media monitoring300K+ sources
PR analyticsYes
Influencer databaseLarge

Why switch: Better for PR-focused teams. See Meltwater alternatives for comparison.

Trade-off: Social management less developed.


Test Your Knowledge

Quick Quiz
Medium

A 5-person marketing team currently pays $80,000/year for Sprinklr. They mainly use scheduling, basic analytics, and the inbox. What's their best alternative?

💡 Tip: Think carefully before selecting your answer!


Annual Cost Comparison (5-Person Team)

ToolAnnual CostSavings vs Sprinklr
Sprinklr$60,000-100,000+
Sprout Social$14,940-29,94075%
SocialRails$348-1,18898%
Hootsuite$2,988-5,98890%
Agorapulse$948-2,38896%
Sendible$348-4,78892%

Migration Guide

Phase 1: Preparation (Week 1-2)

Export from Sprinklr:

  • Download scheduled content
  • Export analytics reports
  • Document current workflows

Audit actual usage:

  • Which features do you use daily?
  • Which integrations are critical?
  • What reports do stakeholders need?

Phase 2: Selection (Week 2-3)

Trial top 2-3 alternatives:

  • Connect your social accounts
  • Test publishing workflow
  • Verify reporting capabilities

Phase 3: Migration (Week 3-4)

  1. Recreate content calendar
  2. Set up team permissions
  3. Train team on new platform
  4. Run parallel for 1 week

Phase 4: Transition

  1. Cancel Sprinklr before renewal
  2. Document new processes
  3. Schedule 30-day review

Final Quiz

Quick Quiz
Hard

You're evaluating Sprinklr alternatives for a 10-person team. The CMO wants 'the best' tool regardless of cost. What's the right approach?

💡 Tip: Think carefully before selecting your answer!


Bottom Line

Quick picks:

  • Best value with AI: SocialRails ($29-99/month)
  • Closest to Sprinklr: Sprout Social ($249-499/user)
  • For agencies: Sendible ($29-399/month)
  • For listening: Brandwatch (custom pricing)
  • For video marketing: Gudsho ($149/month with video hosting + webinars)
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