Comparisons

Best SOCi Alternatives 2025: Multi-Location & Enterprise Tools

Matt
Matt
8 min read

TL;DR - Quick Answer

11 min read

Quick tool comparison. Features, pricing, and what works best for your needs.

SOCi excels at multi-location management. But it costs $23K+/year, lacks TikTok/YouTube, and has no small business option.

Here are alternatives for different needs.

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Quick Answer

NeedBest AlternativeWhy
Lower costSprout SocialPer-user vs per-location
More platformsHootsuiteTikTok, YouTube included
Small businessSocialRails$29/month with AI
Review focusBirdeyeDedicated reputation platform
Budget multi-locationSendibleAgency-friendly pricing

Why Switch from SOCi?

SOCi's limitations:

  • High price, $23,000+ annually minimum
  • No TikTok/YouTube, missing major platforms
  • Video issues, carousel and video post problems
  • No self-service, must talk to sales for everything
  • Overkill for small, no SMB option

🤔 Quick Knowledge Check

What's SOCi's biggest limitation?


Top SOCi Alternatives

1. Sprout Social — Best Enterprise Alternative

Price: $249/user/month

Different pricing model with broader platform support.

FeatureSOCiSprout Social
PricingPer-locationPer-user
TikTokNoYes
YouTubeNoYes
Review mgmtAI-poweredBasic
50 locations~$25K/yearVaries

Best for: Enterprises wanting per-user pricing and full platform coverage.

SOCi vs Sprout Social →

2. Hootsuite Enterprise — Best for Platform Coverage

Price: Custom enterprise pricing

Full platform support SOCi lacks.

FeatureSOCiHootsuite
TikTokNoYes
YouTubeNoYes
AI contentGenius SuiteOwlyWriter
Local SEOYesNo

Best for: Enterprises needing TikTok/YouTube support.

SOCi vs Hootsuite →

🤔 Quick Knowledge Check

You need multi-location management WITH TikTok support. Which alternative?


3. SocialRails — Best for Small Businesses

Price: $29-99/month

When SOCi is overkill for your size.

FeatureSOCiSocialRails
Starting price~$23K/year$29/mo
AI contentLimitedUnlimited
Video templatesNo350+
Best forEnterpriseSMB

Best for: Businesses that don't need enterprise-scale tools.

Try SocialRails free →

4. Birdeye — Best for Reviews Focus

Price: Custom pricing

Dedicated reputation management.

FeatureSOCiBirdeye
Review focusPart of platformCore focus
AI responsesGenius ReviewsYes
Social schedulingYesLimited
Local SEOYesYes

Best for: Businesses prioritizing reviews over social.


5. Sendible — Best Budget Multi-Location

Price: $29-750/month

Agency-friendly with multi-location support.

FeatureSOCiSendible
Starting price~$23K/year$29/mo
Multi-locationEnterpriseAgency features
White-labelLimitedFull
Client managementYesYes

Best for: Agencies managing multiple client locations.

Sendible Review →

6. Vista Social — Best Budget All-in-One

Price: Free-$379/month

Affordable with multi-brand support.

FeatureSOCiVista Social
Free planNoYes
Multi-brandEnterpriseAll plans
Social listeningAdd-onIncluded
Price~$23K/yearFree-$379/mo

Best for: Growing businesses needing scalable pricing.

Vista Social Review →

🤔 Quick Knowledge Check

Your business has 10 locations and needs social scheduling. SOCi quotes $15,000/year. What's a better option?


Feature Comparison

FeatureSOCiSproutHootsuiteSocialRailsSendible
Multi-locationCoreAdd-onAdd-onBasicAgency
TikTokNoYesYesYesYes
YouTubeNoYesYesYesYes
AI contentGeniusNoOwlyWriterUnlimitedNo
Review mgmtYesBasicYesNoNo
Local SEOYesNoNoNoNo
Starting price~$23K/yr$249/user/mo$99/mo$29/mo$29/mo

Cost Comparison: 50 Locations

ToolAnnual CostKey Tradeoff
SOCi~$25,000Full suite, no TikTok
Sprout Social (5 users)~$15,000Per-user, more platforms
Hootsuite Enterprise~$20,000+More platforms, no local SEO
Sendible Max~$9,000Agency features, basic
SocialRails Team~$600SMB-focused, AI content

Who Should Switch?

Switch from SOCi if you need:

NeedAlternative
TikTok/YouTubeSprout Social, Hootsuite
Lower costSendible, SocialPilot
Review-only focusBirdeye
Small business optionSocialRails
Per-user pricingSprout Social
Video marketing + webinarsGudsho

Stay with SOCi if you:

  • Manage 100+ locations
  • Need integrated local SEO
  • Rely on AI review responses
  • Don't need TikTok/YouTube
  • Budget exceeds $20K/year

🤔 Quick Knowledge Check

You're an agency managing 20 client locations across 5 clients. Best SOCi alternative?


Best Overall by Use Case

For Enterprise (100+ Locations)

Stick with SOCi if budget allows and you don't need TikTok. Otherwise, Sprout Social or Hootsuite Enterprise.

For Mid-Market (20-100 Locations)

Sendible or SocialPilot offer multi-location features at 80% lower cost.

For Small Business (<20 Locations)

SocialRails — AI content at $29/month. No need for enterprise tools.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

Quick Answers

Cheapest SOCi alternative? Sendible ($29/mo) or SocialRails ($29/mo) depending on needs.

Which has TikTok support? Sprout Social, Hootsuite, Sendible, and SocialRails all support TikTok. SOCi doesn't.

Best for review management? Birdeye if reviews are primary focus. Sprout Social for combined social + reviews.

SOCi alternative with local SEO? Most alternatives don't include local SEO. Consider separate tools like Yext or BrightLocal.

Best for agencies? Sendible for white-label and client management features.


Bottom Line

SOCi is good for: 100+ location enterprises needing social + reviews + local SEO.

SOCi falls short on: Price accessibility, TikTok/YouTube, video content.

Best alternatives:

  • Sprout Social — Enterprise with full platform support
  • Sendible — Agency-friendly at $29+/month
  • SocialRails — SMB with AI at $29/month
  • Birdeye — Reviews-focused alternative
Try SocialRails free →

SOCi:

Enterprise Alternatives:

Agency Tools:

Budget Options:

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