AgencyAnalytics vs Whatagraph 2026: Which Reporting Tool Fits?

Short answer: both are client-reporting platforms, and they have moved in opposite directions on price. AgencyAnalytics now charges per client, $25 a month or $20 billed yearly, with everything included and a 14-day trial. Whatagraph now starts at Max, from €699 a month billed annually, priced by credits (one per connected data account), with AI agents and data transformations as its selling points. Small and mid-size agencies will usually find AgencyAnalytics cheaper; larger teams that want Whatagraph's data tooling should book its demo.

Disclosure: SocialRails, which publishes this page, is a social media scheduler and competes with neither. Facts are from each vendor's pricing page, checked October 2026. Full write-ups: AgencyAnalytics review, Whatagraph pricing.

30-Second Answer

Factor	AgencyAnalytics	Whatagraph
Pricing model	Per client	Per credit (1 per connected data account)
Entry price	$25 per client/month, $20 billed yearly	Max from €699/month, billed annually
Monthly billing	✅	Not shown on pricing page
Free trial	14 days, no card	14 days of Max, no card
Users	Unlimited staff and client users	Unlimited users
Reports	Unlimited	Unlimited
AI	AgencyAI insights, Ask AI, AI Summary, MCP for ChatGPT and Claude	IQ Agents, Whatagraph IQ (IQ+ on Prime)
Custom domain	Included	Prime add-on
API	Included	Prime add-on
Data warehouse transfer	Not listed	BigQuery (Prime add-on), Looker Studio (Prime)
Scheduling posts	❌	❌

Pricing Compared

AgencyAnalytics

One plan, Core: $25 per client per month billed monthly, or $20 billed yearly. Volume pricing from 25 clients. Add-ons: Rank Tracker ($41.67/month per 500 keywords) and AI Tracker ($20.83/month per 250 credits), both on yearly billing. The old Freelancer, Agency and Agency Pro tiers are gone. Details: AgencyAnalytics pricing.

Whatagraph

Max from €699 per month billed annually, from 50 credits. Prime custom-priced, billed annually. One credit is one connected data account, such as one Facebook Ads account. The old free, Start and Boost plans are gone. Whatagraph prices in euros. Details: Whatagraph pricing.

What a typical agency pays

Agency	AgencyAnalytics (yearly)	Whatagraph
5 clients	$100/month	Max from €699/month
10 clients	$200/month	Max from €699/month (if within your credits)
25+ clients	Volume pricing on request	Depends on credits; Prime is custom

Whatagraph's credits count data accounts, so a client with four connected ad and analytics accounts uses four. Check your account count before comparing.

Quick Knowledge Check

Test your understanding

A 6-client agency wants the lowest reporting bill on yearly billing. Which costs less?

Where AgencyAnalytics Is Stronger

Entry price and flexibility. Pay per client, monthly or yearly, starting from a single client.
Money-back guarantee. Both offer a 14-day no-card trial; AgencyAnalytics adds a 30-day money-back guarantee.
White label included. Custom domain, custom email and a white-labeled client portal with permissions are part of Core; on Whatagraph a custom report domain is a Prime add-on.
API on the standard plan. Whatagraph's public API is a Prime add-on.

Where Whatagraph Is Stronger

Data preparation. Pre-made and custom transformations, currency exchange, custom aggregations and its own storage are on every plan.
AI agents. IQ Agents with optional usage tiers, including AI visibility and computer-use features on the higher tiers.
Data destinations on Prime. Transfer to Looker Studio, and to BigQuery as an add-on.
Support. A dedicated Customer Success Manager on Max; tailored onboarding, priority support and an enterprise SLA on Prime.
EU data center on both plans.

Who Should Pick Which

Choose AgencyAnalytics if you are a small or mid-size agency, want to start without a large commitment, need clients to log in to a branded portal, or want monthly billing.

Choose Whatagraph if you are a larger agency or in-house team that wants AI agents, data transformations and warehouse destinations, and you are comfortable with an annual contract starting at €699/month.

Neither Schedules Posts

Both are reporting tools. Agencies that also publish for clients need a scheduler alongside either one.

	AgencyAnalytics	Whatagraph	SocialRails
What it is	Client reporting	Client reporting and data	Social media scheduler
Price	$20-25 per client/month	Max from €699/month yearly	From $29/month flat
Publishing	❌	❌	✅ 9 platforms, unlimited posts
White-label client reports	✅	Custom branding	❌

SocialRails is not a reporting replacement; it is the publishing half. For example, AgencyAnalytics for 5 clients ($100/month yearly) plus SocialRails Business ($49/month) is $149/month.

FAQ

Which is cheaper, AgencyAnalytics or Whatagraph?

For most small and mid-size agencies, AgencyAnalytics: $20-25 per client a month, so 10 clients is $200-250. Whatagraph's Max plan starts at €699/month billed annually.

Do they still have the Freelancer, Start and Boost plans?

No. AgencyAnalytics replaced its Freelancer, Agency and Agency Pro tiers with one per-client Core plan. Whatagraph's free, Start and Boost plans are gone; it now sells Max and Prime.

Can either tool schedule social media posts?

No. Both are reporting platforms. You need a separate tool for scheduling and publishing.

Which has a free trial?

Both. AgencyAnalytics offers a 14-day trial with no credit card, and Whatagraph a 14-day trial with full Max access and no credit card.

Which is better for small agencies?

AgencyAnalytics, on price and flexibility: per-client pricing and monthly billing. Whatagraph's entry plan is an annual commitment from €699/month.

Bottom Line

AgencyAnalytics is the accessible option: per-client pricing, monthly billing and a free trial. Whatagraph has moved upmarket with AI agents and data tooling at a €699/month annual entry point. Pick by agency size and how much data preparation you need, and add a scheduler if you publish for clients.

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