Whatagraph Pricing 2026: Max, Prime and How Credits Work
Quick answer: Whatagraph has two plans. Max starts at €699 per month, billed annually, from 50 credits. Prime is custom-priced and also billed annually. You pay by credits: one credit is one connected data account, such as one Facebook Ads account. Both plans include unlimited users and unlimited reports. Whatagraph prices in euros. There is no free plan, but there is a 14-day free trial with full Max access and no credit card. Checked October 2026.
Disclosure: SocialRails, which publishes this page, is a social media scheduler, not a reporting tool.
Whatagraph Pricing Table 2026
What changed: older guides list a free plan and Start ($229/month) and Boost ($579/month) plans. Those are no longer on Whatagraph's pricing page, which now starts at Max.
How Credits Work
Whatagraph's own definition: "1 source credit = 1 connected data account (e.g., 1 Facebook Ads account)." Each source costs 1 credit on every plan. You can buy extra credits until you reach the next plan threshold; the page does not publish the price of an extra credit.
What that means for an agency: count data accounts, not clients. A client with Google Ads, Meta Ads, GA4 and Search Console uses 4 credits. Max's starting 50 credits covers roughly 12 such clients.
You report on 10 clients, each with 3 connected data accounts. How many Whatagraph credits do you need?
What Each Plan Includes
Max (from €699/month, billed annually)
- IQ Agents and Whatagraph IQ
- Advanced Explore integrations
- Pre-made and custom transformations, currency exchange, custom aggregations, Whatagraph Storage
- Overview, goals and alerts
- Pre-made themes, version history, automated emails with PDF, linked report templates, custom branding
- EU data center, Google login
- Live chat support and a dedicated Customer Success Manager
Prime (custom)
Everything in Max, plus:
- Whatagraph IQ+ and Premium Explore integrations
- Transfer to Looker Studio
- Tailored onboarding, priority support and an enterprise SLA
- Add-ons: custom report domain, transfer to BigQuery, SAML login and public API
Costs to Watch
1. The entry point is high. At €699/month billed annually, Max is a five-figure yearly commitment. Smaller agencies should compare per-client tools before booking a demo.
2. Annual billing. Both plans are listed as billed annually. The page does not show a monthly option.
3. Credits scale with data accounts. Agencies whose clients each run many ad accounts use credits faster than the client count suggests.
4. Some features are Prime add-ons. A custom report domain, BigQuery transfer, SAML and the public API are not on Max.
Whatagraph vs Alternatives: Pricing
For a small agency, AgencyAnalytics' per-client pricing is the lower entry point: 10 clients is $200/month billed yearly. Whatagraph is built for agencies and in-house teams that want its AI agents, transformations and data-warehouse destinations. Neither schedules posts; that is a separate tool.
FAQ
How much does Whatagraph cost?
Max starts at €699 per month, billed annually, from 50 credits. Prime is custom-priced. Both include unlimited users and reports.
Does Whatagraph have a free plan or free trial?
No free plan, but a 14-day free trial with full Max access and no credit card required, per Whatagraph's pricing page. Older articles describing a free plan with 5 credits are out of date.
What is a Whatagraph credit?
One credit is one connected data account, for example one Facebook Ads account. Each source costs 1 credit on every plan.
Is Whatagraph cheaper than AgencyAnalytics?
For small agencies, no. AgencyAnalytics costs $20-25 per client a month, so 10 clients is $200-250. Whatagraph Max starts at €699/month billed annually. See our AgencyAnalytics vs Whatagraph comparison.
Can Whatagraph schedule social media posts?
No. Whatagraph is a reporting and data platform. You need a separate tool for publishing.
Bottom Line
Whatagraph has moved upmarket: one published plan from €699/month billed annually, priced by connected data accounts, with AI agents and data transformations as the selling points. It suits larger agencies and in-house teams. Smaller agencies will usually find a per-client reporting tool cheaper.
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