Matt is the founder of SocialRails, a social media scheduling platform for agencies, brands, and creators. He spends his time building tools for social media marketers and figuring out what actually moves the needle on each platform.

He's also the founder of MentionAgent, an AI link-building tool that finds relevant blogs, drafts personalized outreach, and lands editorial mentions and backlinks. It's link building on autopilot. Across both products his focus is the same: practical software for the people doing the work, from founders and marketers to agencies, creators, and teams.

What I write about

  • Social media scheduling and content workflows
  • How platform algorithms and reach actually work
  • Growth tactics for creators, agencies, and small teams
  • Honest tool comparisons and pricing breakdowns

Have a correction or want to talk shop? Reach me on X or LinkedIn.