SOCi Pricing 2025: Enterprise Plans, Costs & Value Analysis
TL;DR - Quick Answer
11 min readTips you can use today. What works and what doesn't.
Quick answer: SOCi uses custom enterprise pricing. Average cost is $23,000-62,000/year based on locations and features.
No free plan. Built for multi-location businesses.
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SOCi doesn't publish fixed pricing. Costs depend on:
- Number of locations managed
- Features/modules selected
- Contract length
- Negotiation
Estimated Cost by Location Count
Volume discounts apply. More locations = lower per-location cost.
🤔 Quick Knowledge Check
Your franchise has 100 locations. What's the estimated SOCi cost?
What's Included in SOCi
Genius Suite (AI-Powered)
Genius Social
- Local content creation
- Multi-location scheduling
- Brand-consistent messaging
- Engagement management
Genius Reviews
- Review response automation
- Sentiment analysis
- Brand-consistent replies
- Multi-platform monitoring
Genius Search
- Listing optimization
- Local SEO management
- Citation management
- Location data accuracy
Core Platform Features
Platform Support
SOCi manages presence on:
- Facebook (pages + ads)
- Twitter/X
- Google Business Profile
- Yelp
- TripAdvisor
- Industry-specific platforms
Note: No TikTok or YouTube scheduling.
🤔 Quick Knowledge Check
SOCi's Genius Reviews boosted review response rates by what percentage?
SOCi vs Competitors (Enterprise)
When SOCi Makes Sense
- 50+ physical locations
- Need local SEO management
- Want AI-powered review responses
- Require localized ad campaigns
- Budget exceeds $20K/year
Cost Comparison: 50 Locations
Key difference: SOCi includes local SEO and review management. Others require separate tools.
🤔 Quick Knowledge Check
You manage 200 franchise locations. SOCi costs ~$40,000/year. What does that per-location cost get you?
Who Uses SOCi?
Notable Customers
- Ace Hardware
- Sport Clips
- Anytime Fitness
- Kumon
- Pet Supplies Plus
Industries
- Retail, multi-store chains
- Fitness, gym franchises
- Real Estate, multi-location agencies
- Healthcare, clinic networks
- Hospitality, hotel/restaurant chains
SOCi Limitations
No TikTok or YouTube Missing two major platforms for video content.
Video/Carousel Issues Some users report limitations with video and carousel posts.
Batch Content Clunky Large content batches can be slow to process.
High Barrier $20K+ annual minimum prices out small businesses.
No Self-Service Must talk to sales for any pricing information.
Negotiation Tips
How to Get Lower SOCi Pricing
- Request annual billing, often 10-20% discount
- Start with core modules, add features later
- Use competitive quotes, get Sprout/Hootsuite pricing as leverage
- Commit to longer terms, multi-year discounts available
- Time it right, end of quarter offers better deals
What to Negotiate
- Implementation fees (often waivable)
- Training costs
- Additional user seats
- API access
- Custom reporting
Is SOCi Worth It?
Worth it if you:
- Manage 50+ physical locations
- Need local SEO and review management
- Want AI-powered review responses
- Require localized advertising
- Have $20K+ annual budget
- Value all-in-one multi-location platform
Not worth it if you:
- Have fewer than 20 locations
- Only need social scheduling
- Don't have physical locations
- Budget under $15K/year
- Need TikTok/YouTube support
- Want transparent pricing
🤔 Quick Knowledge Check
You're a single-location business wanting social media management. Is SOCi a good choice?
Best Alternatives
For Smaller Businesses
For Multi-Location (Budget)
Quick Answers
How much does SOCi cost? Custom pricing. Average $23,000-62,000/year depending on locations and features.
Is there a free trial? No. SOCi offers demos but no free trial.
Is SOCi worth the price? For 50+ location businesses needing local SEO and review management, yes. For smaller businesses, no.
What's included in SOCi? Social publishing, review management, local SEO, chatbots, localized ads, analytics.
Does SOCi have AI features? Yes. Genius Suite includes AI for reviews, social content, and search optimization.
Summary
SOCi pricing:
- Custom quotes only
- Average: $23,000/year
- Range: $15,000-62,000+/year
- Per-location: $100-500/year
Best for: Multi-location franchises and enterprises.
Missing: TikTok, YouTube, transparent pricing, small business options.
Best alternative for small businesses: SocialRails at $29-99/month with unlimited AI content.
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Enterprise Pricing:
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