Pricing

Kapost Pricing 2026: Plans, Costs & Value Analysis

Matt
Matt
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TL;DR - Quick Answer

13 min read

Tips you can use today. What works and what doesn't.

Quick answer: Kapost (now Upland Kapost) pricing starts at $3,500/month. Enterprise-only B2B content operations platform. No self-service plans.

Built for large organizations with dedicated content operations teams.

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Kapost Pricing Overview 2026

PlanEstimated Monthly CostTeam SizeBest For
Standard$3,500+10-50 usersMid-market B2B
Professional$5,000-8,00050-200 usersLarge enterprises
Enterprise$10,000+200+ usersGlobal organizations
CustomContact salesUnlimitedComplex requirements

Important: Upland doesn't publish pricing publicly. These estimates are based on user reports and industry sources.


What's Included

Standard Plan ($3,500+/month)

Entry-level enterprise access:

  • Content calendar
  • Workflow management
  • Basic analytics
  • Content scoring
  • Standard integrations
  • Email support

Professional Plan ($5,000-8,000/month)

Most common for mid-large B2B:

  • Advanced workflows
  • Multi-channel distribution
  • Custom content types
  • Advanced analytics
  • Salesforce integration
  • Dedicated success manager

Enterprise Plan ($10,000+/month)

Full platform for global organizations:

  • Unlimited users
  • Custom integrations
  • Advanced security
  • API access
  • Custom workflows
  • Premium support
  • Professional services

Quick Quiz
Easy

You're a 20-person B2B marketing team. What's your estimated Kapost annual cost?

πŸ’‘ Tip: Think carefully before selecting your answer!


Additional Costs

Implementation Fees

Company SizeImplementation CostTimeline
Mid-market$10,000-25,0002-3 months
Enterprise$25,000-75,0003-6 months
Global$75,000+6-12 months

Implementation costs are significant. Kapost requires substantial setup and configuration.

Training Costs

ServiceEstimated Cost
Basic trainingIncluded
Advanced workshops$2,000-5,000
Custom training programs$5,000-15,000
Ongoing enablementCustom

Professional Services

ServicePurpose
Strategy consultingContent operations design
Workflow optimizationProcess improvement
Integration servicesCustom connections
Data migrationLegacy system transition

What You're Paying For

Core Platform Features

FeatureDescription
Content CalendarVisual timeline for planning and scheduling
Workflow ManagementCustomizable approval and creation processes
Content ScoringData-driven performance evaluation
Multi-channel DistributionPublish across platforms
Analytics DashboardPerformance tracking and reporting

B2B-Specific Features

FeatureBusiness Value
Sales alignmentConnect content to sales cycles
Campaign trackingMulti-touch attribution
Content repositoryCentralized asset management
Go-to-market coordinationTeam alignment tools

Integrations

CategoryPlatforms
CRM/MarketingSalesforce, HubSpot, Marketo
CMSWordPress, Drupal, Adobe AEM
AnalyticsGoogle Analytics
SocialHootsuite, LinkedIn
Quick Quiz
Medium

What's the TRUE total cost of Kapost for a mid-market company in year one?

πŸ’‘ Tip: Think carefully before selecting your answer!


Quick Quiz
Medium

What's Kapost's main differentiator vs general content platforms?

πŸ’‘ Tip: Think carefully before selecting your answer!


Kapost vs Competitors

ToolMonthly CostB2B FocusSocial PublishingBest For
Kapost$3,500+βœ… Strong❌B2B enterprise
Contently$500-5,000❌❌Content creation
SocialRails$29-99βŒβœ…SMB social
CoSchedule$29+βŒβœ…Marketing calendar
GatherContent$99+❌❌Content operations

Annual Cost Comparison (10-Person Team)

ToolAnnual CostPrimary Focus
Kapost$42,000+B2B content ops
Contently$6,000-24,000Content creation
GatherContent$1,188+Content workflows
SocialRails$348-588Social + AI content
CoSchedule$348-1,188Marketing calendar

Why Kapost Costs So Much

What You're Paying For

  1. B2B specialization, purpose-built for B2B marketing
  2. Sales alignment, connect content to revenue
  3. Enterprise security, SOC2 compliance
  4. Salesforce integration, deep CRM connection
  5. Professional services, implementation support
  6. Upland ecosystem, part of larger platform suite

When It Makes Sense

Kapost works for organizations that:

  • Have 50+ person marketing teams
  • Produce 100+ B2B content pieces monthly
  • Need sales-content alignment
  • Have $50K+ content platform budgets
  • Require Salesforce integration
  • Want content-to-revenue attribution

Is Kapost Worth It?

Worth it if you:

  • Are a large B2B enterprise
  • Need content-sales alignment
  • Have $42K+/year platform budget
  • Require enterprise compliance
  • Want Salesforce integration
  • Have dedicated content operations team

Not worth it if you:

  • Are a small-medium business
  • Have less than 20 marketing team members
  • Need social media scheduling
  • Want AI content generation
  • Have limited budget (<$3,500/month)
  • Need quick implementation

Quick Quiz
Easy

A 5-person content team wants B2B content management. Best option?

πŸ’‘ Tip: Think carefully before selecting your answer!


Better Alternatives for Most Teams

SocialRails β€” Best Value for Growing Teams

ComparisonKapostSocialRails
Price$3,500+/mo$29/mo
AI contentNoUnlimited
Video templatesNo350+
Social publishingLimitedYes
B2B-specificYesGeneral
Annual cost$42,000+$348+

Best for: Teams wanting content creation and social publishing without enterprise overhead.

CoSchedule β€” Best for Marketing Calendars

ComparisonKapostCoSchedule
Price$3,500/mo$29/mo
Marketing calendarYesExcellent
WordPress integrationLimitedNative plugin
Social schedulingLimitedYes
Team size focusEnterpriseSMB-Enterprise

Best for: Marketing teams needing strong calendar and WordPress integration.

GatherContent β€” Best for Content Operations

ComparisonKapostGatherContent
Price$3,500/mo$99/mo
Content workflowsYesExcellent
Template systemBasicAdvanced
Agency featuresLimitedStrong
Implementation3-6 months2-4 weeks

Best for: Agencies and teams wanting content operations without enterprise pricing.


Quick Answers

How much does Kapost cost? $3,500+/month starting. Enterprise plans run $5,000-10,000+/month. Implementation fees extra.

Is there a free trial? No public free trial. Sales demos available by request.

Does Kapost have monthly billing? Annual contracts standard. Monthly billing may be available at higher rates.

Is Kapost worth it for small businesses? No. Enterprise pricing and features exceed small business needs. Consider SocialRails or CoSchedule instead.

What's included in Kapost pricing? Platform access. Implementation, training, and professional services cost extra.


Summary

Kapost pricing:

  • Standard: $3,500+/month
  • Professional: $5,000-8,000/month
  • Enterprise: $10,000+/month
  • Implementation: $10,000-75,000+

Best for: Large B2B enterprises needing content-sales alignment and compliance.

Not ideal for: Small teams, budget-conscious businesses, social media focused teams.

Better alternatives: SocialRails for AI content at $29/month, CoSchedule for marketing calendars, GatherContent for content operations.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

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