Contently vs Kapost 2026: Which Enterprise Platform Wins?
TL;DR - Quick Answer
13 min readKapost 2026 offers better value with more features at a lower price. Contently excels in simplicity but costs more for similar functionality.
Quick answer: Contently is better for content creation with freelancer access ($500+/month). Kapost is better for B2B content-sales alignment ($3,500+/month).
Both are enterprise-focused. Neither includes AI content generation or social media scheduling.
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Pricing Side-by-Side
Contently Pricing
Implementation: $1,000-50,000 extra
Kapost Pricing
Implementation: $10,000-75,000+ extra
You have a 10-person content team and $15,000/year budget. Which platform fits?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Mid-Size Team (10 users)
Large Enterprise (50 users)
Features That Matter
Content Creation
Contently:
- 160,000+ vetted freelancers
- Writers, designers, video producers
- Intelligent talent matching
- Quality control built-in
Kapost:
- No freelancer network
- Internal team workflows
- Content templates
- Multi-channel distribution
Winner: Contently. Unique freelancer marketplace.
B2B Sales Alignment
Contently:
- Content analytics
- ROI tracking
- Basic campaign insights
- No direct sales integration
Kapost:
- Sales enablement built-in
- Content-to-pipeline attribution
- Salesforce integration
- Go-to-market coordination
Winner: Kapost. Purpose-built for B2B sales alignment.
Your B2B company needs to connect content efforts to sales pipeline. Which platform?
💡 Tip: Think carefully before selecting your answer!
Analytics & ROI
Contently:
- Content Value Tracker
- Organic traffic ROI
- Engagement metrics
- Executive reporting
Kapost:
- Content scoring
- Campaign attribution
- Sales impact tracking
- Custom dashboards
Winner: Tie. Both strong, different focus areas.
Your marketing team wants to prove content ROI to the CEO. Which platform helps more?
💡 Tip: Think carefully before selecting your answer!
Workflows & Collaboration
Contently:
- Editorial calendar
- Approval workflows
- Team collaboration
- Freelancer management
Kapost:
- Customizable workflows
- Multi-stage approvals
- Cross-team visibility
- Bottleneck detection
Winner: Kapost. More workflow depth and customization.
Implementation
Winner: Contently. Faster, cheaper implementation.
You need to be up and running in 30 days. Which platform?
💡 Tip: Think carefully before selecting your answer!
Pros and Cons
Contently Pros
- ✅ 160,000+ freelancer network
- ✅ Lower entry price ($500/month)
- ✅ Faster implementation
- ✅ Content Value Tracker ROI
- ✅ SOC2/GDPR compliance
Contently Cons
- ❌ Limited AI content
- ❌ No social media scheduling
- ❌ No direct sales alignment
- ❌ No transparent pricing
Kapost Pros
- ✅ Strong B2B sales alignment
- ✅ Excellent workflow management
- ✅ Salesforce integration
- ✅ Pipeline attribution
- ✅ Well-reviewed by enterprise users
Kapost Cons
- ❌ $3,500/month minimum
- ❌ 3-6 month implementation
- ❌ No freelancer network
- ❌ No AI content
- ❌ Steep learning curve
Who Should Use Which?
Pick Contently if you:
- Need access to freelance content creators
- Want faster implementation (2-4 weeks)
- Have $500-2,000/month budget
- Don't need B2B sales alignment
- Produce high-volume content
Pick Kapost if you:
- Need content-sales pipeline connection
- Are a large B2B enterprise (50+ marketing)
- Have $3,500+/month budget
- Use Salesforce extensively
- Can commit to 3-6 month implementation
Neither Includes These
Both Contently and Kapost lack:
If you need AI content or social publishing:
You need content operations, social publishing, AND AI content generation. Which approach?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Neither Contently nor Kapost has AI content generation or proper social publishing. For most teams:
Try SocialRails free →Quick Answers
Is Contently or Kapost cheaper? Contently. Starts at $500/month vs Kapost's $3,500/month minimum.
Which has better content creation? Contently. The 160,000+ freelancer network is unique.
Which is better for B2B? Kapost. Purpose-built for B2B sales-content alignment.
Does either have AI content? Neither has full AI content generation. Contently has limited AI suggestions.
Which is faster to implement? Contently. 2-4 weeks possible vs Kapost's 3-6 month minimum.
Summary
Contently: Best for content creation with freelancer access. Lower entry ($500/month), faster setup.
Kapost: Best for B2B sales alignment. Higher price ($3,500/month), longer implementation.
Neither: Has AI content generation or social publishing.
Best alternative: SocialRails at $29-99/month with unlimited AI content and social publishing.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
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Contently:
Kapost:
Content Marketing:
Alternatives:
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