Comparisons

Contently vs Kapost 2026: Which Enterprise Platform Wins?

Matt
Matt
8 min read

TL;DR - Quick Answer

13 min read

Kapost 2026 offers better value with more features at a lower price. Contently excels in simplicity but costs more for similar functionality.

Quick answer: Contently is better for content creation with freelancer access ($500+/month). Kapost is better for B2B content-sales alignment ($3,500+/month).

Both are enterprise-focused. Neither includes AI content generation or social media scheduling.

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Quick Comparison

FeatureContentlyKapost
Starting price$500/month$3,500/month
Best forContent creationB2B operations
Freelancer network✅ 160,000+
Sales alignment✅ Strong
AI contentLimited
Social publishingLimited

Pricing Side-by-Side

Contently Pricing

PlanCostTeam Size
Basic$500-1,000/month1-5 users
Standard$1,000-2,000/month5-20 users
Enterprise$5,000+/month20+ users

Implementation: $1,000-50,000 extra

Kapost Pricing

PlanCostTeam Size
Standard$3,500+/month10-50 users
Professional$5,000-8,000/month50-200 users
Enterprise$10,000+/month200+ users

Implementation: $10,000-75,000+ extra


Quick Quiz
Easy

You have a 10-person content team and $15,000/year budget. Which platform fits?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison by Scenario

Mid-Size Team (10 users)

PlatformAnnual CostIncludes
Contently Standard$12,000-24,000Freelancer access, analytics
Kapost Standard$42,000+B2B workflows, sales alignment
DifferenceKapost costs $18,000-30,000 more

Large Enterprise (50 users)

PlatformAnnual CostIncludes
Contently Enterprise$60,000+Full platform, ROI tracking
Kapost Professional$60,000-96,000B2B ops, Salesforce integration
DifferenceSimilar pricing at enterprise scale

Features That Matter

Content Creation

Contently:

  • 160,000+ vetted freelancers
  • Writers, designers, video producers
  • Intelligent talent matching
  • Quality control built-in

Kapost:

  • No freelancer network
  • Internal team workflows
  • Content templates
  • Multi-channel distribution

Winner: Contently. Unique freelancer marketplace.


B2B Sales Alignment

Contently:

  • Content analytics
  • ROI tracking
  • Basic campaign insights
  • No direct sales integration

Kapost:

  • Sales enablement built-in
  • Content-to-pipeline attribution
  • Salesforce integration
  • Go-to-market coordination

Winner: Kapost. Purpose-built for B2B sales alignment.


Quick Quiz
Medium

Your B2B company needs to connect content efforts to sales pipeline. Which platform?

💡 Tip: Think carefully before selecting your answer!


Analytics & ROI

Contently:

  • Content Value Tracker
  • Organic traffic ROI
  • Engagement metrics
  • Executive reporting

Kapost:

  • Content scoring
  • Campaign attribution
  • Sales impact tracking
  • Custom dashboards

Winner: Tie. Both strong, different focus areas.

Quick Quiz
Medium

Your marketing team wants to prove content ROI to the CEO. Which platform helps more?

💡 Tip: Think carefully before selecting your answer!


Workflows & Collaboration

Contently:

  • Editorial calendar
  • Approval workflows
  • Team collaboration
  • Freelancer management

Kapost:

  • Customizable workflows
  • Multi-stage approvals
  • Cross-team visibility
  • Bottleneck detection

Winner: Kapost. More workflow depth and customization.


Implementation

AspectContentlyKapost
Setup time2-4 weeks (SMB), 3-6 months (Enterprise)3-6 months minimum
Training requiredModerateExtensive
Team adoptionPartial okayFull team required
Implementation cost$1,000-50,000$10,000-75,000+

Winner: Contently. Faster, cheaper implementation.


Quick Quiz
Easy

You need to be up and running in 30 days. Which platform?

💡 Tip: Think carefully before selecting your answer!


Pros and Cons

Contently Pros

  • ✅ 160,000+ freelancer network
  • ✅ Lower entry price ($500/month)
  • ✅ Faster implementation
  • ✅ Content Value Tracker ROI
  • ✅ SOC2/GDPR compliance

Contently Cons

  • ❌ Limited AI content
  • ❌ No social media scheduling
  • ❌ No direct sales alignment
  • ❌ No transparent pricing

Kapost Pros

  • ✅ Strong B2B sales alignment
  • ✅ Excellent workflow management
  • ✅ Salesforce integration
  • ✅ Pipeline attribution
  • ✅ Well-reviewed by enterprise users

Kapost Cons

  • ❌ $3,500/month minimum
  • ❌ 3-6 month implementation
  • ❌ No freelancer network
  • ❌ No AI content
  • ❌ Steep learning curve

Who Should Use Which?

Pick Contently if you:

  • Need access to freelance content creators
  • Want faster implementation (2-4 weeks)
  • Have $500-2,000/month budget
  • Don't need B2B sales alignment
  • Produce high-volume content

Pick Kapost if you:

  • Need content-sales pipeline connection
  • Are a large B2B enterprise (50+ marketing)
  • Have $3,500+/month budget
  • Use Salesforce extensively
  • Can commit to 3-6 month implementation

Neither Includes These

Both Contently and Kapost lack:

Missing FeatureAlternative
AI content generationSocialRails ($29/mo)
Social media schedulingSocialRails, Buffer
Video templatesSocialRails (350+)
Free planBuffer, Notion

If you need AI content or social publishing:

ToolAI FeaturesSocialPrice
SocialRailsUnlimited AIFull publishing$29-99/month
HootsuiteOwlyWriter AIFull publishing$99+/month
BufferBasic AIFull publishingFree-$120/month

Quick Quiz
Medium

You need content operations, social publishing, AND AI content generation. Which approach?

💡 Tip: Think carefully before selecting your answer!


Best Alternative: SocialRails

Neither Contently nor Kapost has AI content generation or proper social publishing. For most teams:

FeatureContentlyKapostSocialRails
Starting price$500/mo$3,500/mo$29/mo
AI contentLimited✅ Unlimited
Social publishingLimited✅ Full
Video templates✅ 350+
Setup time2-4 weeks3-6 months15 minutes
Annual cost$6,000+$42,000+$348+
Try SocialRails free →

Quick Answers

Is Contently or Kapost cheaper? Contently. Starts at $500/month vs Kapost's $3,500/month minimum.

Which has better content creation? Contently. The 160,000+ freelancer network is unique.

Which is better for B2B? Kapost. Purpose-built for B2B sales-content alignment.

Does either have AI content? Neither has full AI content generation. Contently has limited AI suggestions.

Which is faster to implement? Contently. 2-4 weeks possible vs Kapost's 3-6 month minimum.


Summary

Contently: Best for content creation with freelancer access. Lower entry ($500/month), faster setup.

Kapost: Best for B2B sales alignment. Higher price ($3,500/month), longer implementation.

Neither: Has AI content generation or social publishing.

Best alternative: SocialRails at $29-99/month with unlimited AI content and social publishing.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

Contently:

Kapost:

Content Marketing:

Alternatives:

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