Contently Review 2026: Features, Pricing, Pros & Cons
TL;DR - Quick Answer
13 min readTips you can use today. What works and what doesn't.
Contently is an enterprise content marketing platform with access to 160,000+ freelance creators. At $500-5,000+/month, it's built for large content operations.
Here's what it actually delivers.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialQuick Summary
Best for: Enterprise content teams producing 50+ pieces monthly who need freelancer access and compliance.
Not ideal for: Small teams, budget-conscious businesses, or those wanting social media scheduling.
Pricing at a Glance
Note: Pricing isn't public. Requires sales call. Implementation fees extra ($1,000-50,000).
What makes Contently different from typical social media tools?
What Contently Does Well
Freelancer Network (160,000+ Creators)
The platform's biggest differentiator:
Intelligent Talent Recommendation matches brands with creators based on project needs, industry, and past performance.
Verdict: Leading freelancer marketplace for enterprise content teams.
Content Analytics
Content Value Tracker quantifies ROI from organic traffic—useful for justifying content spend to executives.
Verdict: Among the best analytics for content marketing platforms.
Collaboration & Workflow
Verdict: Solid collaboration tools for large teams managing complex content operations.
Enterprise Security
Verdict: Enterprise-ready security for regulated industries.
What's the Content Value Tracker?
What Contently Lacks
Limited AI Content Generation
- No AI caption writing
- No AI blog post generation
- Basic AI suggestions only
- Relies on human freelancers
Gap: Modern competitors offer AI content generation. Contently still leans heavily on human creators.
No Social Media Scheduling
- Can't publish directly to social platforms
- No social media calendar
- No Instagram/TikTok scheduling
- No social analytics
Gap: Need a separate tool for social media management.
You need to schedule Instagram posts AND manage blog content. Can Contently do both?
High Learning Curve
- Complex interface
- Extensive onboarding required
- Full team adoption necessary
- 3-6 month enterprise implementation
Gap: Small teams may find it overwhelming. Simpler alternatives exist.
Opaque Pricing
- No public pricing page
- Requires sales call
- Annual contracts typical
- Implementation fees hidden
Gap: Hard to budget without talking to sales first.
Pros and Cons Summary
Real User Reviews
What Users Love
"Contently allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible." — Enterprise User
"Great tool for collaborating on any content creation project. Easy to use, adapts to corporate needs, and supports on-page SEO." — G2 Review
What Users Complain About
"High price, not very accessible for small businesses. Limited customization options." — Software Review
"The software takes some time to learn. While the UI is fairly easy to read, merely understanding the widgets and buttons takes time." — User Review
"Some inconsistencies and bugs within the software occasionally disrupt the user experience." — G2 Review
Based on real reviews, what's Contently's biggest weakness?
Who Should Use Contently
Ideal Users
Enterprise Content Teams
- 50+ content pieces monthly
- $50K+ content marketing budget
- Need freelancer access at scale
- Require compliance (SOC2, GDPR)
Large Marketing Organizations
- Multiple content streams
- Complex approval workflows
- C-suite ROI reporting needs
- Dedicated content operations
Regulated Industries
- Finance, healthcare, legal
- Need enterprise security
- Compliance requirements
- Audit trails required
Who Should Look Elsewhere
Small Businesses, cost prohibitive at $500+/month
Solo Creators, overkill for individual needs
Social Media Focused, no native social publishing
Budget-Conscious Teams, better value alternatives exist
AI-Forward Teams, limited AI content generation
Contently vs Alternatives
For detailed comparisons, see Contently Alternatives or Contently vs Kapost.
FAQ
Is Contently worth the price?
For enterprise content teams producing 50+ pieces monthly, yes. For small teams, no—better value alternatives exist like SocialRails at $29/month.
Does Contently have a free plan?
No. No free plan and no public free trial. You need to request a sales demo.
Is Contently good for social media?
No. Contently focuses on content creation and operations, not social media scheduling. You'd need a separate tool like SocialRails for social publishing.
How does Contently compare to HubSpot?
Contently specializes in content creation with freelancer access. HubSpot is a broader marketing platform. Contently is better for content-specific operations; HubSpot for full-stack marketing.
Can small businesses use Contently?
Technically yes, but it's not recommended. At $500+/month with enterprise-focused features, small businesses get better value from tools like SocialRails ($29/month) or CoSchedule.
Bottom Line
Contently delivers enterprise content operations at enterprise prices.
Choose Contently if:
- You produce 50+ content pieces monthly
- You need access to vetted freelancers at scale
- You require SOC2/GDPR compliance
- You have $500+/month content platform budget
- You need ROI tracking for executive reporting
Choose an alternative if:
- You're a small team (under 10 people)
- You need social media scheduling
- You want AI content generation
- You prefer transparent, predictable pricing
- Your budget is under $500/month
For AI-powered content and social publishing at 95% lower cost, consider SocialRails at $29-99/month.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated
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