Supermetrics Pricing 2026: Plans, Costs & Hidden Fees
TL;DR - Quick Answer
9 min readTips you can use today. What works and what doesn't.
Quick answer: Supermetrics costs $39/month (Solo), $99/month (Core), or $299/month (Super)—but here's the catch: each destination requires a separate subscription. Need data in both Google Sheets AND Looker Studio? That's $78-598/month. Annual billing saves 20%. There's a 14-day free trial with no credit card required.
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Start your free trialThe Pricing Catch
Each destination costs separately.
Want data in Google Sheets AND Looker Studio? That's two subscriptions.
You need marketing data in both Google Sheets and Looker Studio. What's the minimum cost?
Plan Breakdown
Solo, $39/month
Best for freelancers with simple needs.
The limitation: 5 data sources fills up fast. A basic stack (Google Ads, Facebook Ads, GA4, Instagram, email) already hits the limit.
Core, $99/month
Best for small marketing teams.
Why upgrade: Automated refresh is the big win here. Set it and forget it.
Your team uses 12 data sources and needs automated daily refresh. Which plan?
Super, $299/month
Best for agencies and mid-size companies.
When you need it: Managing multiple clients or 20+ data sources.
Enterprise, Custom Pricing
Best for large organizations.
Typical range: $500-2,000+/month depending on scale.
Real Cost Examples
Example 1: Small Business
Need: Google Ads + Facebook Ads + GA4 in Sheets
Example 2: Marketing Team
Need: 15 sources in Sheets + Looker Studio
A 3-person team needs 10 data sources in both Sheets and Looker Studio. Annual cost?
Hidden Costs to Watch
1. Data Row Limits
Hit your limit mid-month? Data stops refreshing until next billing cycle.
2. User Limits
Need more users? Upgrade the entire plan.
3. Destination Stacking
Each destination = separate subscription. This is the big one.
Is It Worth It?
Worth it if:
- You need 10+ data sources consolidated
- You have complex multi-channel reporting
- Your team is comfortable with spreadsheets
- Budget allows $100+/month
Not worth it if:
- You only need 2-3 data sources
- You want built-in dashboards
- Social media is your main focus
- Budget is under $50/month
Cheaper Alternatives
See full comparison →You just need social media analytics, not spreadsheet exports. Best option?
Free Trial
14 days free, no credit card.
What you get:
- Full feature access
- All destinations
- All connectors
Tip: Calculate your data source needs during trial.
FAQ
Does Supermetrics have a free plan?
No. Only a 14-day free trial. Minimum is $39/month after.
Annual vs monthly billing?
Annual saves 20%. Solo: $31/mo. Core: $79/mo. Super: $239/mo.
Can I share one subscription across destinations?
No. Each destination (Sheets, Looker, BigQuery) requires a separate subscription.
Bottom Line
Supermetrics pricing:
- Starts at $39/month
- Per-destination billing
- 14-day free trial
Watch out for: Destination stacking costs.
Alternative: SocialRails for social teams at $29-99/month.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated
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