Best Supermetrics Alternatives 2026: Marketing Data Tools Compared
TL;DR - Quick Answer
9 min readTips you can use today. What works and what doesn't.
Quick answer: The best Supermetrics alternative depends on your needs. For free dashboards, choose Databox. For budget spreadsheet automation, Coupler.io (free) or Power My Analytics ($14/mo) work well. For social media teams who want analytics + scheduling together, SocialRails ($29/mo) is the better fit since Supermetrics only exports data.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialWhy Switch from Supermetrics?
Three main reasons people look for alternatives:
- Per-connector pricing adds up fast
- Per-destination billing doubles costs
- Overkill for simple reporting needs
What's the hidden cost trap with Supermetrics?
Top 7 Alternatives Ranked
1. Databox, Best Free Option
Why choose it: Visual dashboards included. Most people want to SEE their data, not just export it.
Limitation: Fewer connectors than Supermetrics.
2. Coupler.io, Best Budget Spreadsheet Tool
Why choose it: Does 80% of what Supermetrics does at 50% less cost.
Limitation: Smaller connector library.
You need Google Ads + Facebook Ads data in a spreadsheet. Budget: $30/month. Best choice?
3. Power My Analytics, Best for Small Business
Why choose it: Cheapest paid option. Covers Google, Facebook, LinkedIn, and other common platforms.
Limitation: Fewer advanced connectors.
4. Porter Metrics, Best for Looker Studio
Why choose it: Built specifically for Looker Studio users with ready-to-use templates.
Limitation: Looker Studio only, no spreadsheet exports.
5. Whatagraph, Best for Agencies
Why choose it: Client-facing reports that look professional without design work.
Limitation: Pricier than Supermetrics for basic needs.
You're an agency creating branded reports for 10 clients. Best tool?
6. Funnel.io, Best for Enterprise
Why choose it: More connectors than Supermetrics. Built for data warehouse workflows.
Limitation: Enterprise pricing, overkill for SMBs.
7. SocialRails, Best for Social Teams
Why choose it: Analytics PLUS scheduling PLUS AI content in one tool. No data exports needed.
Limitation: Social platforms only.
Try SocialRails free →Quick Decision Guide
What do you actually need?
You manage social media and want analytics + scheduling in one place. Which fits?
Feature Comparison Table
FAQ
Is there a free Supermetrics alternative?
Yes. Databox and Coupler.io both have free tiers. Databox gives you 3 data sources and dashboards. Coupler.io offers limited data syncs.
Which alternative has the most connectors?
Funnel.io with 500+. But most businesses use fewer than 20 data sources, so this rarely matters.
Can I replace Supermetrics with free tools?
For basic needs, yes. Databox Free + native platform analytics handles simple reporting. Complex multi-source needs typically require paid tools.
Bottom Line
Supermetrics is good but often overkill.
Better options exist:
- Free: Databox, Coupler.io
- Budget: Power My Analytics ($14)
- Social: SocialRails ($29)
Match the tool to your actual needs.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated
Supermetrics Content
Similar Alternatives Guides
- Brandwatch Alternatives
- Sprout Social Alternatives
- Hootsuite Alternatives
- Metricool Alternatives
- Agorapulse Alternatives
Budget Tool Guides
Was this article helpful?
Let us know what you think!