Supermetrics Review 2026: Features, Pricing, Pros & Cons
TL;DR - Quick Answer
9 min readTips you can use today. What works and what doesn't.
Quick answer: Supermetrics scores 4.1/5 overall—excellent for automating marketing data exports to Google Sheets, Excel, or Looker Studio with 100+ connectors. However, at $39-299/month per destination (costs stack if you need multiple), it's overkill for most small teams. No built-in dashboards means extra work. For social teams, SocialRails ($29/mo) offers analytics + scheduling in one.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialWhat Supermetrics Does
Supermetrics pulls data from marketing platforms into:
- Google Sheets
- Excel
- Looker Studio
- BigQuery/Snowflake
That's it. No dashboards, no scheduling posts, no content creation. Just data exports.
What does Supermetrics NOT do?
The Good
100+ Data Connectors
Hard to find a marketing platform they don't support.
Reliable Automation
Set up once, data refreshes automatically.
No more manual CSV exports.
Flexible Destinations
Use whatever reporting tool you prefer.
Your finance team lives in Excel. Can Supermetrics help?
The Bad
No Built-in Visualization
Supermetrics gives you raw data. You still need to:
- Build charts in Sheets
- Create Looker dashboards
- Design Excel reports
Extra work compared to tools with built-in dashboards.
Per-Destination Pricing
Want data in Sheets AND Looker Studio? Pay twice.
Costs stack fast.
No Social Management
Supermetrics exports social data but can't:
- Schedule posts
- Manage engagement
- Generate content
You need separate social tools.
You want to schedule Instagram posts AND see analytics. Supermetrics alone will work?
Real User Feedback
What Users Love
"Finally got all our ad platforms in one dashboard. Saves hours." — G2 Review
"The Sheets integration just works." — Capterra Review
What Users Complain About
"Costs add up when you need multiple destinations." — G2 Review
"Wish they had a dashboard builder." — TrustRadius Review
"Had to upgrade faster than expected due to source limits." — Capterra Review
Who Should Use Supermetrics
Good Fit
Bad Fit
You're a solo social media manager. Budget: $50/month. Supermetrics?
Supermetrics vs Alternatives
Pricing Recap
Remember: Per destination. Two destinations = double the price.
Full pricing breakdown →FAQ
Is Supermetrics worth it?
For teams with 10+ data sources who love spreadsheets, yes. For social managers or small teams, cheaper alternatives exist.
Free trial?
14 days, no credit card. Full features available.
Learning curve?
Basic exports: easy. Custom queries: moderate learning curve.
Bottom Line
Supermetrics is solid for data-heavy teams who want everything in spreadsheets.
Skip it if:
- You want built-in dashboards
- Social management is your focus
- Budget is under $50/month
Better alternative for social: SocialRails at $29-99/month.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated
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