Comparisons

UNUM vs Later 2026: Which Instagram Planner Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

10 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Quick answer: UNUM is cheaper ($7/mo) with better grid preview. Later is more full ($25/mo) with Linkin.bio included.

Both focus on visual Instagram planning. See our full UNUM review and Later review for details.

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Quick Comparison

FeatureUNUMLater
Starting price$7/month$25/month
Free plan
Best forBudget grid planningFull Instagram toolkit
Grid preview✅ Excellent✅ Good
Linkin.bio
AI featuresLimited credits

Pricing Side-by-Side

UNUM Pricing

PlanCostUsersWorkspaces
Free$011
Pro$7/month12
Teams$10/month1010
Unlimited$100/month

Later Pricing

PlanCostSocial SetsUsers
Free$011
Starter$25/month11
Growth$45/month33
Advanced$80/month66

Quick Quiz
Easy

You're a solo Instagram creator on a tight budget. Which is cheaper?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison by Scenario

Solo Creator

ToolMonthly CostAnnual Cost
UNUM Pro$7$84
Later Starter$25$300
DifferenceUNUM saves $18/moUNUM saves $216/yr

Small Team (3 people)

ToolMonthly CostAnnual Cost
UNUM Teams$10$120
Later Growth$45$540
DifferenceUNUM saves $35/moUNUM saves $420/yr

Pattern: UNUM is significantly cheaper at every tier.


Features That Matter

Grid Preview

UNUM:

  • Excellent grid planning
  • Drag-and-drop arrangement
  • Color harmony analysis
  • Aesthetic templates
  • Visual feed preview

Later:

  • Good grid preview
  • Drag-and-drop
  • Visual calendar
  • Post preview

Winner: UNUM. Grid preview is their specialty.


UNUM:

  • ❌ Not included
  • Need third-party tool

Later:

  • ✅ Linkin.bio included
  • Shoppable posts
  • Analytics for links
  • Custom landing pages

Winner: Later. Linkin.bio is a significant advantage.


Quick Quiz
Easy

You need a clickable link in bio page for your Instagram. Which tool?

💡 Tip: Think carefully before selecting your answer!


Scheduling & Publishing

UNUM:

  • Auto-publishing
  • Best time suggestions
  • Multi-platform (5 networks)
  • Unlimited on Pro

Later:

  • Auto-publishing
  • Best time to post
  • Multi-platform (6 networks)
  • Limited on lower plans

Winner: Tie. Both handle scheduling well.


Analytics

UNUM:

  • Basic post analytics
  • Growth tracking
  • Limited insights

Later:

  • Post performance
  • Audience insights
  • Linkin.bio analytics
  • Story analytics

Winner: Later. More full analytics.


AI Features

UNUM:

  • AI captions
  • AI hashtags
  • AI resizing
  • Limited credits (except Teams+)

Later:

  • ❌ No AI content features
  • Basic suggestions

Winner: UNUM. Has AI features, even if limited.


Quick Quiz
Easy

You want AI to help write Instagram captions. UNUM or Later?

💡 Tip: Think carefully before selecting your answer!


Pros and Cons

UNUM Pros

  • ✅ Cheapest quality option ($7/mo)
  • ✅ Best grid preview
  • ✅ AI features included
  • ✅ Free plan available
  • ✅ Clean, focused interface

UNUM Cons

  • ❌ No Linkin.bio
  • ❌ Limited AI on lower plans
  • ❌ Basic analytics
  • ❌ Fewer integrations

Later Pros

  • ✅ Linkin.bio included
  • ✅ Better analytics
  • ✅ More integrations
  • ✅ Established platform
  • ✅ Shoppable posts

Later Cons

  • ❌ More expensive ($25+ vs $7)
  • ❌ No AI features
  • ❌ Limited posts on free
  • ❌ Grid preview not as polished

Who Should Use Which?

Pick UNUM if you:

  • Want the cheapest option
  • Care most about grid aesthetics
  • Need AI help with captions
  • Work solo or small team
  • Don't need link in bio

Pick Later if you:

  • Need Linkin.bio
  • Want shoppable posts
  • Prefer established platforms
  • Need better analytics
  • Have $25+/month budget

Neither Has Full AI Content

Both tools have limitations for AI content:

ToolAI FeaturesPrice
UNUMCaptions/hashtags (limited)$7+/month
LaterNone$25+/month
SocialRailsUnlimited AI content + video$29/month

If you need full AI content creation:

Try SocialRails →
Quick Quiz
Medium

Final decision: You're a lifestyle blogger needing grid preview and link in bio. Budget is $30/month. Which tool?

💡 Tip: Think carefully before selecting your answer!


Best Alternative: SocialRails

If neither UNUM nor Later fully fits:

FeatureUNUMLaterSocialRails
Starting price$7/mo$25/mo$29/mo
Grid preview✅ Excellent✅ Good✅ Good
AI contentLimited✅ Unlimited
Video templates✅ 350+
Link in bio
Try SocialRails free →

Quick Answers

Is UNUM or Later cheaper? UNUM. Pro is $7/month vs Later's $25/month.

Which has better grid preview? UNUM. It's their core specialty.

Which has Linkin.bio? Later only. UNUM doesn't have link in bio.

Does either have AI content? UNUM has AI captions/hashtags. Later has none.

Can I use both? Yes, but paying for two tools gets expensive. Pick one.


Summary

UNUM: Best for budget-conscious creators who want the best grid preview. $7/month.

Later: Best for creators needing Linkin.bio and full Instagram toolkit. $25/month.

Neither: Has unlimited AI content.

Best alternative: SocialRails at $29/month with unlimited AI content and video templates.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

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