Later vs Loomly 2026: Which One Should You Pick?
TL;DR - Quick Answer
9 min readLoomly 2026 offers better value with more features at a lower price. Later excels in simplicity but costs more for similar functionality.
Quick answer: Later is better for visual planning and Instagram ($25/month). Loomly is better for team collaboration and approval workflows ($42/month).
Visual vs collaborative focus. See our Later review and Loomly review.
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Quick Comparison
Pricing Side-by-Side
Later Pricing
Later uses "social sets" — 1 profile per platform.
Loomly Pricing
You're a solo Instagram creator managing 1 brand. Which is cheaper?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Creator (1 brand)
Small Team (3 people, 3 brands)
Growing Team (6 people, 6 brands)
Features That Matter
Visual Planning
Later:
- Visual feed planner
- Grid preview
- Drag-and-drop
- Best Time to Post
- Link in Bio
Loomly:
- Calendar view
- Post preview
- Content ideas
- Less visual focus
Winner: Later. Visual planning is its specialty.
Team Collaboration
Later:
- Team plans available
- Basic approval
- Comments on posts
- Limited roles
Loomly:
- Multi-level approvals
- Version history
- Custom roles
- Client collaboration
Winner: Loomly. Much stronger collaboration.
Your agency needs content to go through designer, then manager, then client approval. Which tool?
💡 Tip: Think carefully before selecting your answer!
Link in Bio
Later:
- Linkin.bio included
- Clickable feed
- Traffic analytics
- Monetization ready
Loomly:
- No Link in Bio
- Need third-party
Winner: Later. Linkin.bio is valuable.
Content Ideas
Later:
- Limited suggestions
- Focus on scheduling
Loomly:
- Post ideas included
- Holidays, events
- Content inspiration
- Trend suggestions
Winner: Loomly. Built-in content ideas.
Platform Support
Later: Instagram, TikTok, Facebook, Twitter/X, LinkedIn, Pinterest, YouTube
Loomly: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, Google Business
Winner: Loomly. More platforms including Snapchat and Google Business.
Pros and Cons
Later Pros
- ✅ Excellent visual planning
- ✅ Linkin.bio included
- ✅ Best Time to Post
- ✅ Cheaper for solo
Later Cons
- ❌ Basic approval
- ❌ Limited team features
- ❌ Fewer platforms
- ❌ No content ideas
Loomly Pros
- ✅ Multi-level approvals
- ✅ Content ideas
- ✅ More platforms
- ✅ Team-focused
Loomly Cons
- ❌ No Link in Bio
- ❌ More expensive solo
- ❌ Less visual focus
- ❌ Steeper learning curve
Who Should Use Which?
Pick Later if you:
- Focus on Instagram/TikTok
- Need visual planning
- Want Link in Bio
- Work solo
- Value grid preview
Pick Loomly if you:
- Have a team
- Need approval workflows
- Want content ideas
- Need more platforms
- Client collaboration
Neither Has AI Content
Both help with scheduling, but neither creates content for you.
If you need AI content + video templates:
You're an Instagram influencer who needs visual feed planning and Link in Bio. Which tool?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Neither Later nor Loomly has AI content creation. If that matters:
Try SocialRails free →Quick Answers
Is Later or Loomly cheaper? Later for solo ($25 vs $42). Similar for teams.
Which has better visual planning? Later. Grid preview and feed planning are its specialty.
Which has better team features? Loomly. Multi-level approvals and collaboration.
Which has Link in Bio? Later only. Linkin.bio is included.
Does either have AI content? Neither has AI content creation.
Summary
Later: Best for visual creators who need Instagram/TikTok planning and Link in Bio.
Loomly: Best for teams needing approval workflows and content collaboration.
Best alternative: SocialRails at $29-99/month with AI content and video templates.
Done comparing? Try SocialRails instead
Post images, videos & carousels to 9 platforms. AI helps with captions. One flat price.
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