Later vs Loomly 2025: Which One Should You Pick?

Quick answer: Later is better for visual planning and Instagram ($25/month). Loomly is better for team collaboration and approval workflows ($42/month).

Visual vs collaborative focus. See our Later review and Loomly review.

Quick Comparison

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Pricing Side-by-Side

Later Pricing

Later uses "social sets" — 1 profile per platform.

Loomly Pricing

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Cost Comparison by Scenario

Solo Creator (1 brand)

Small Team (3 people, 3 brands)

Growing Team (6 people, 6 brands)

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Features That Matter

Visual Planning

Later:

• Visual feed planner
• Grid preview
• Drag-and-drop
• Best Time to Post
• Link in Bio

Loomly:

• Calendar view
• Post preview
• Content ideas
• Less visual focus

Winner: Later. Visual planning is its specialty.

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Team Collaboration

Later:

• Team plans available
• Basic approval
• Comments on posts
• Limited roles

Loomly:

• Multi-level approvals
• Version history
• Custom roles
• Client collaboration

Winner: Loomly. Much stronger collaboration.

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Link in Bio

Later:

• Linkin.bio included
• Clickable feed
• Traffic analytics
• Monetization ready

Loomly:

• No Link in Bio
• Need third-party

Winner: Later. Linkin.bio is valuable.

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Content Ideas

Later:

• Limited suggestions
• Focus on scheduling

Loomly:

• Post ideas included
• Holidays, events
• Content inspiration
• Trend suggestions

Winner: Loomly. Built-in content ideas.

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Platform Support

Later: Instagram, TikTok, Facebook, Twitter/X, LinkedIn, Pinterest, YouTube

Loomly: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, Google Business

Winner: Loomly. More platforms including Snapchat and Google Business.

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Pros and Cons

Later Pros

• ✅ Excellent visual planning
• ✅ Linkin.bio included
• ✅ Best Time to Post
• ✅ Cheaper for solo

Later Cons

• ❌ Basic approval
• ❌ Limited team features
• ❌ Fewer platforms
• ❌ No content ideas

Loomly Pros

• ✅ Multi-level approvals
• ✅ Content ideas
• ✅ More platforms
• ✅ Team-focused

Loomly Cons

• ❌ No Link in Bio
• ❌ More expensive solo
• ❌ Less visual focus
• ❌ Steeper learning curve

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Who Should Use Which?

Pick Later if you:

• Focus on Instagram/TikTok
• Need visual planning
• Want Link in Bio
• Work solo
• Value grid preview

Pick Loomly if you:

• Have a team
• Need approval workflows
• Want content ideas
• Need more platforms
• Client collaboration

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Neither Has AI Content

Both help with scheduling, but neither creates content for you.

If you need AI content + video templates:

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Best Alternative: SocialRails

Neither Later nor Loomly has AI content creation. If that matters:

Try SocialRails free →

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Quick Answers

Is Later or Loomly cheaper? Later for solo ($25 vs $42). Similar for teams.

Which has better visual planning? Later. Grid preview and feed planning are its specialty.

Which has better team features? Loomly. Multi-level approvals and collaboration.

Which has Link in Bio? Later only. Linkin.bio is included.

Does either have AI content? Neither has AI content creation.

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Summary

Later: Best for visual creators who need Instagram/TikTok planning and Link in Bio.

Loomly: Best for teams needing approval workflows and content collaboration.

Best alternative: SocialRails at $29-99/month with AI content and video templates.

Related

Tool Reviews & Pricing:

• Later Review 2025
• Loomly Review 2025
• Later Pricing Breakdown
• Loomly Pricing Breakdown

Find Alternatives:

• Best Later Alternatives
• Best Loomly Alternatives
• Cheaper Than Later
• Cheaper Than Loomly

More Later Comparisons:

• Later vs Buffer
• Later vs Hootsuite
• Later vs Planoly
• Later vs Publer
• Sprout Social vs Later

More Loomly Comparisons:

• Buffer vs Loomly
• Hootsuite vs Loomly
• Loomly vs SocialBee
• Loomly vs Planable
• Loomly vs Sprout Social

Guides & Resources:

• Best Social Media Schedulers 2025
• Social Media Tools Compared
• Content Calendar Generator