Comparisons

Later vs Loomly 2026: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

Loomly 2026 offers better value with more features at a lower price. Later excels in simplicity but costs more for similar functionality.

Quick answer: Later is better for visual planning and Instagram ($25/month). Loomly is better for team collaboration and approval workflows ($42/month).

Visual vs collaborative focus. See our Later review and Loomly review.

Better alternative

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Quick Comparison

FeatureLaterLoomly
Starting price$25/month$42/month
Best forVisual creatorsTeams
Free plan✅ Limited❌ 15-day trial
Visual planning✅ ExcellentGood
Approval workflowsBasic✅ Multi-level
Learning curveEasyModerate

Pricing Side-by-Side

Later Pricing

PlanCostProfilesUsers
Starter$25/month1 set1
Growth$45/month3 sets3
Advanced$80/month6 sets6
Agency$200/month15 sets10

Later uses "social sets" — 1 profile per platform.

Loomly Pricing

PlanCostAccountsUsers
Base$42/month102
Standard$80/month206
Advanced$175/month3514
Premium$369/month5030

Quick Quiz
Easy

You're a solo Instagram creator managing 1 brand. Which is cheaper?

💡 Tip: Think carefully before selecting your answer!


Cost Comparison by Scenario

Solo Creator (1 brand)

ToolMonthly Cost
Later Starter$25
Loomly Base$42
DifferenceLater saves $17/month

Small Team (3 people, 3 brands)

ToolMonthly Cost
Later Growth$45
Loomly Base$42
DifferenceLoomly saves $3/month

Growing Team (6 people, 6 brands)

ToolMonthly Cost
Later Advanced$80
Loomly Standard$80
DifferenceSame price

Features That Matter

Visual Planning

Later:

  • Visual feed planner
  • Grid preview
  • Drag-and-drop
  • Best Time to Post
  • Link in Bio

Loomly:

  • Calendar view
  • Post preview
  • Content ideas
  • Less visual focus

Winner: Later. Visual planning is its specialty.


Team Collaboration

Later:

  • Team plans available
  • Basic approval
  • Comments on posts
  • Limited roles

Loomly:

  • Multi-level approvals
  • Version history
  • Custom roles
  • Client collaboration

Winner: Loomly. Much stronger collaboration.


Quick Quiz
Medium

Your agency needs content to go through designer, then manager, then client approval. Which tool?

💡 Tip: Think carefully before selecting your answer!


Later:

  • Linkin.bio included
  • Clickable feed
  • Traffic analytics
  • Monetization ready

Loomly:

  • No Link in Bio
  • Need third-party

Winner: Later. Linkin.bio is valuable.


Content Ideas

Later:

  • Limited suggestions
  • Focus on scheduling

Loomly:

  • Post ideas included
  • Holidays, events
  • Content inspiration
  • Trend suggestions

Winner: Loomly. Built-in content ideas.


Platform Support

Later: Instagram, TikTok, Facebook, Twitter/X, LinkedIn, Pinterest, YouTube

Loomly: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, Google Business

Winner: Loomly. More platforms including Snapchat and Google Business.


Pros and Cons

Later Pros

  • ✅ Excellent visual planning
  • ✅ Linkin.bio included
  • ✅ Best Time to Post
  • ✅ Cheaper for solo

Later Cons

  • ❌ Basic approval
  • ❌ Limited team features
  • ❌ Fewer platforms
  • ❌ No content ideas

Loomly Pros

  • ✅ Multi-level approvals
  • ✅ Content ideas
  • ✅ More platforms
  • ✅ Team-focused

Loomly Cons

  • ❌ No Link in Bio
  • ❌ More expensive solo
  • ❌ Less visual focus
  • ❌ Steeper learning curve

Who Should Use Which?

Pick Later if you:

  • Focus on Instagram/TikTok
  • Need visual planning
  • Want Link in Bio
  • Work solo
  • Value grid preview

Pick Loomly if you:

  • Have a team
  • Need approval workflows
  • Want content ideas
  • Need more platforms
  • Client collaboration

Neither Has AI Content

Both help with scheduling, but neither creates content for you.

If you need AI content + video templates:

ToolAI FeaturesPrice
SocialRailsUnlimited AI content + 350 video templates$29-99/month
LaterNone$25+/month
LoomlyNone$42+/month

Quick Quiz
Easy

You're an Instagram influencer who needs visual feed planning and Link in Bio. Which tool?

💡 Tip: Think carefully before selecting your answer!


Best Alternative: SocialRails

Neither Later nor Loomly has AI content creation. If that matters:

FeatureLaterLoomlySocialRails
Starting price$25/month$42/month$29/month
AI content✅ Unlimited
Video templates✅ 350+
Visual planningGood
Approval workflowsBasic
Try SocialRails free →

Quick Answers

Is Later or Loomly cheaper? Later for solo ($25 vs $42). Similar for teams.

Which has better visual planning? Later. Grid preview and feed planning are its specialty.

Which has better team features? Loomly. Multi-level approvals and collaboration.

Which has Link in Bio? Later only. Linkin.bio is included.

Does either have AI content? Neither has AI content creation.


Summary

Later: Best for visual creators who need Instagram/TikTok planning and Link in Bio.

Loomly: Best for teams needing approval workflows and content collaboration.

Best alternative: SocialRails at $29-99/month with AI content and video templates.

3-day free trial

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