Loomly vs Sprout Social 2025: Which Tool is Right for You?
TL;DR - Quick Answer
11 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Loomly and Sprout Social both help teams manage social media, but they're built for very different budgets and team sizes. Loomly starts at $32/month; Sprout Social starts at $249/month per user.
This comparison helps you decide which tool matches your needs without overpaying.
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Start your free trialQuick Verdict
Choose Loomly if: You're a small-medium business or agency needing solid scheduling, content workflows, and team collaboration at an affordable price.
Choose Sprout Social if: You're an enterprise needing advanced social listening, customer service inbox, and comprehensive analytics.
Choose SocialRails if: You want the best value with AI content generation and video templates at $29-99/month.
At-a-Glance Comparison
Pricing Deep Dive
Loomly Pricing 2025
Key point: Plan-based pricing, not per-user. Teams stay affordable.
Sprout Social Pricing 2025
Key point: Per-user pricing. Each additional person costs $249-499/month more.
Real Cost Comparison
Bottom line: Loomly is 90-95% cheaper for teams.
Feature Comparison
Content Scheduling & Publishing
Loomly:
- Visual content calendar
- Post ideas and inspiration
- Hashtag suggestions
- Approval workflows
- Bulk scheduling
- Multi-platform publishing
Sprout Social:
- Visual content calendar
- Asset library
- Optimal send times
- Advanced approval workflows
- Campaign tracking
- Queue management
Verdict: Both solid. Sprout has more depth; Loomly covers essentials well.
Team Collaboration
Loomly:
- Role-based permissions
- Content approval workflows
- Comments and feedback on posts
- Calendar collaboration
- Client access options
Sprout Social:
- Advanced permissions
- Multi-level approvals
- Task assignment
- Team performance reports
- Collision detection
Verdict: Sprout Social is more powerful for large teams. Loomly sufficient for small-medium teams.
Social Listening
Loomly:
- Basic monitoring
- Brand mention alerts
- Hashtag tracking
- Limited depth
Sprout Social:
- Advanced social listening
- Sentiment analysis
- Competitor tracking
- Trend identification
- Crisis alerts
Verdict: Sprout Social wins decisively. If listening is critical, choose Sprout.
Analytics & Reporting
Loomly:
- Post performance metrics
- Engagement tracking
- Basic reports
- Analytics dashboard
Sprout Social:
- Comprehensive analytics
- Custom report builder
- Competitor benchmarking
- Cross-platform reports
- Scheduled delivery
Verdict: Sprout Social offers deeper analytics. Loomly covers basics.
Customer Service
Loomly:
- Basic comment management
- Conversation view
- No unified inbox
Sprout Social:
- Smart Inbox
- Message routing
- Response templates
- CSAT tracking
- Full customer service suite
Verdict: Sprout Social is built for customer service at scale. Loomly is not.
Pros and Cons
Loomly Pros
- ✅ Affordable pricing (90% less than Sprout)
- ✅ Easy to learn and use
- ✅ Good approval workflows
- ✅ Post inspiration features
- ✅ Reasonable for agencies
Loomly Cons
- ❌ Basic social listening
- ❌ Limited customer service features
- ❌ Less comprehensive analytics
- ❌ Fewer integrations
Sprout Social Pros
- ✅ Advanced social listening
- ✅ Excellent customer service inbox
- ✅ Comprehensive analytics
- ✅ Strong team collaboration
- ✅ Enterprise-ready
Sprout Social Cons
- ❌ Very expensive (per-user)
- ❌ Steep learning curve
- ❌ Overkill for small teams
- ❌ No AI content generation
Who Should Use Each Tool
Choose Loomly If You:
- Have budget under $200/month
- Are a small-medium business (2-15 people)
- Need good scheduling and approval workflows
- Don't require advanced social listening
- Want easy onboarding for team
- Run an agency with multiple clients
Choose Sprout Social If You:
- Have budget of $500+/month
- Are enterprise (50+ employees)
- Need advanced social listening
- Handle high-volume customer service
- Require comprehensive analytics
- Have dedicated social media team
Alternative: Best Value Option
If neither Loomly nor Sprout Social fits perfectly:
SocialRails offers:
- $29-99/month flat rate (no per-user fees)
- Unlimited AI content generation
- 350+ video templates
- Team collaboration (up to 15 members)
- 15-minute learning curve
Best for: Small-medium businesses wanting AI-powered content at the best value.
Start free trialFrequently Asked Questions
Is Loomly good for agencies?
Yes. Loomly's approval workflows, client access, and affordable multi-user plans make it suitable for agencies managing multiple clients. The Standard plan ($76/month for 6 users) is popular with small agencies.
Does Sprout Social justify its price over Loomly?
Only if you actively use advanced social listening, the customer service inbox, or need enterprise-level analytics. For scheduling and basic management, Loomly offers similar value at 90% lower cost.
Can Loomly replace Sprout Social?
For scheduling and content management, yes. For advanced social listening and customer service, no. Evaluate which features you actually use before deciding.
Which is easier to learn?
Loomly is significantly easier. Most teams are productive within hours. Sprout Social takes 2-4 weeks to fully learn due to its feature depth.
Bottom Line
Loomly wins on value. At 90-95% lower cost than Sprout Social, it covers essential social media management for most businesses.
Sprout Social wins on depth. If you need advanced listening, customer service, and enterprise analytics, it's worth the premium.
For most small-medium businesses, Loomly offers everything needed without enterprise pricing.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
Start your free trialRelated Comparisons
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