Comparisons

Postiz vs Later 2025: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Quick answer: Postiz has AI features and open-source flexibility ($23/mo). Later specializes in Instagram visual planning with grid preview ($25/mo).

Choose AI + open-source (Postiz) or visual planning (Later).

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Quick Comparison

FeaturePostizLater
Starting price$23/month$25/month
Best forAI users, developersVisual brands
Free plan❌ (7-day trial)✅ (limited)
AI content✅ Images + videosLimited
Grid preview
Link in bio✅ Linkin.bio
Open source

Pricing Side-by-Side

Postiz Pricing

PlanCostChannelsAI Features
Standard$23/mo550 images
Pro$49/mo15150 images
Business$59/mo50300 images

Later Pricing

PlanCostSocial SetsKey Features
Starter$25/mo1Grid preview, Linkin.bio
Growth$45/mo3Analytics, best time
Advanced$80/mo6Team features

🤔 Quick Knowledge Check

You're an Instagram-first brand that plans your feed visually. Which tool?


Cost Comparison by Scenario

Solo Creator (5 accounts)

ToolMonthly Cost
Postiz Standard$23
Later Starter$25
DifferencePostiz saves $2/month

Growing Brand (10 accounts)

ToolMonthly Cost
Postiz Pro$49
Later Growth$45
DifferenceLater saves $4/month

Pattern: Nearly identical pricing. Choose based on features, not cost.


Features That Matter

AI Content

Postiz:

  • AI autocomplete
  • AI image generation
  • AI video creation
  • Smart scheduling

Later:

  • Caption writing assistance
  • Hashtag suggestions
  • No image generation
  • Best time to post

Winner: Postiz. Much stronger AI features.


Visual Planning

Postiz:

  • Content calendar
  • Standard previews
  • No grid preview
  • No feed aesthetics tool

Later:

  • Visual content calendar
  • Instagram grid preview
  • Drag-and-drop planning
  • See feed before posting

Winner: Later. Purpose-built for visual brands.


🤔 Quick Knowledge Check

You need AI to generate images for social posts. Which tool?


Postiz:

  • No link in bio tool
  • Need separate solution

Later:

  • Linkin.bio included
  • Clickable Instagram feed
  • Product tagging
  • Analytics

Winner: Later. Linkin.bio is a major feature for Instagram marketers.


Platform Focus

Postiz (12): X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Reddit, Threads, BlueSky, Mastodon, Dribbble

Later: Instagram (primary), Facebook, TikTok, LinkedIn, Pinterest, Twitter

Winner: Postiz for breadth. Later for Instagram depth.


Open Source

Postiz:

  • GitHub source code
  • Self-host for free
  • Community contributions
  • Full customization

Later:

  • Closed source
  • SaaS only
  • No self-hosting

Winner: Postiz. Unique for developers.


Pros and Cons

Postiz Pros

  • ✅ AI image/video generation
  • ✅ Open source (self-hostable)
  • ✅ More platforms (12)
  • ✅ Reddit, BlueSky support

Postiz Cons

  • ❌ No grid preview
  • ❌ No Linkin.bio
  • ❌ Learning curve
  • ❌ Not Instagram-specialized

Later Pros

  • ✅ Instagram grid preview
  • ✅ Linkin.bio included
  • ✅ Visual-first design
  • ✅ Free plan available

Later Cons

  • ❌ No AI image generation
  • ❌ Fewer platforms
  • ❌ Not open source
  • ❌ Instagram-centric

🤔 Quick Knowledge Check

You post to Reddit, Mastodon, and BlueSky alongside Instagram. Which tool?


Who Should Use Which?

Pick Postiz if you:

  • Need AI image/video generation
  • Post to Reddit/Mastodon/BlueSky
  • Want open-source flexibility
  • Can self-host to save money
  • Don't need grid preview

Pick Later if you:

  • Focus on Instagram aesthetics
  • Need grid preview for planning
  • Want Linkin.bio functionality
  • Prefer visual-first workflow
  • Value established platform

Better Alternative: SocialRails

Neither has unlimited AI. If that matters:

FeaturePostizLaterSocialRails
Starting price$23/mo$25/mo$29/mo
AI contentLimitedMinimal✅ Unlimited
Video templatesLimited✅ 350+
Grid preview
Ease of useModerateEasyEasy
Try SocialRails free →

Quick Answers

Is Postiz or Later cheaper? Nearly identical. Postiz $23/mo vs Later $25/mo.

Which has AI image generation? Postiz only. Later has no AI image generation.

Which has Instagram grid preview? Later only. It's their specialty.

Which has Linkin.bio? Later only. Postiz doesn't have link in bio tools.

Which supports more platforms? Postiz with 12 platforms vs Later's 6.


Summary

Postiz: Best for AI features and multi-platform with niche networks.

Later: Best for Instagram-first brands needing visual planning.

Neither: Has unlimited AI content generation.

Best alternative: SocialRails at $29-99/month with unlimited AI content.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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