Postiz vs Later 2025: Which One Should You Pick?
TL;DR - Quick Answer
9 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Postiz has AI features and open-source flexibility ($23/mo). Later specializes in Instagram visual planning with grid preview ($25/mo).
Choose AI + open-source (Postiz) or visual planning (Later).
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Pricing Side-by-Side
Postiz Pricing
Later Pricing
🤔 Quick Knowledge Check
You're an Instagram-first brand that plans your feed visually. Which tool?
Cost Comparison by Scenario
Solo Creator (5 accounts)
Growing Brand (10 accounts)
Pattern: Nearly identical pricing. Choose based on features, not cost.
Features That Matter
AI Content
Postiz:
- AI autocomplete
- AI image generation
- AI video creation
- Smart scheduling
Later:
- Caption writing assistance
- Hashtag suggestions
- No image generation
- Best time to post
Winner: Postiz. Much stronger AI features.
Visual Planning
Postiz:
- Content calendar
- Standard previews
- No grid preview
- No feed aesthetics tool
Later:
- Visual content calendar
- Instagram grid preview
- Drag-and-drop planning
- See feed before posting
Winner: Later. Purpose-built for visual brands.
🤔 Quick Knowledge Check
You need AI to generate images for social posts. Which tool?
Link in Bio
Postiz:
- No link in bio tool
- Need separate solution
Later:
- Linkin.bio included
- Clickable Instagram feed
- Product tagging
- Analytics
Winner: Later. Linkin.bio is a major feature for Instagram marketers.
Platform Focus
Postiz (12): X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Reddit, Threads, BlueSky, Mastodon, Dribbble
Later: Instagram (primary), Facebook, TikTok, LinkedIn, Pinterest, Twitter
Winner: Postiz for breadth. Later for Instagram depth.
Open Source
Postiz:
- GitHub source code
- Self-host for free
- Community contributions
- Full customization
Later:
- Closed source
- SaaS only
- No self-hosting
Winner: Postiz. Unique for developers.
Pros and Cons
Postiz Pros
- ✅ AI image/video generation
- ✅ Open source (self-hostable)
- ✅ More platforms (12)
- ✅ Reddit, BlueSky support
Postiz Cons
- ❌ No grid preview
- ❌ No Linkin.bio
- ❌ Learning curve
- ❌ Not Instagram-specialized
Later Pros
- ✅ Instagram grid preview
- ✅ Linkin.bio included
- ✅ Visual-first design
- ✅ Free plan available
Later Cons
- ❌ No AI image generation
- ❌ Fewer platforms
- ❌ Not open source
- ❌ Instagram-centric
🤔 Quick Knowledge Check
You post to Reddit, Mastodon, and BlueSky alongside Instagram. Which tool?
Who Should Use Which?
Pick Postiz if you:
- Need AI image/video generation
- Post to Reddit/Mastodon/BlueSky
- Want open-source flexibility
- Can self-host to save money
- Don't need grid preview
Pick Later if you:
- Focus on Instagram aesthetics
- Need grid preview for planning
- Want Linkin.bio functionality
- Prefer visual-first workflow
- Value established platform
Better Alternative: SocialRails
Neither has unlimited AI. If that matters:
Try SocialRails free →Quick Answers
Is Postiz or Later cheaper? Nearly identical. Postiz $23/mo vs Later $25/mo.
Which has AI image generation? Postiz only. Later has no AI image generation.
Which has Instagram grid preview? Later only. It's their specialty.
Which has Linkin.bio? Later only. Postiz doesn't have link in bio tools.
Which supports more platforms? Postiz with 12 platforms vs Later's 6.
Summary
Postiz: Best for AI features and multi-platform with niche networks.
Later: Best for Instagram-first brands needing visual planning.
Neither: Has unlimited AI content generation.
Best alternative: SocialRails at $29-99/month with unlimited AI content.
Create content, post everywhere
Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.
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