Postiz vs Hootsuite 2026: Which One Should You Pick?
TL;DR - Quick Answer
9 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Postiz is cheaper ($23/mo) with AI features and open-source flexibility. Hootsuite is enterprise-grade ($99/mo) with 35+ platforms and social listening.
Choose budget AI (Postiz) or enterprise scale (Hootsuite).
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Quick Comparison
Pricing Side-by-Side
Postiz Pricing
Hootsuite Pricing
You manage 10 social accounts on a tight budget. Which tool makes sense?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Creator (10 accounts)
Small Team (3 users, 15 accounts)
Enterprise (50+ accounts)
Pattern: Postiz is 2-5x cheaper. Hootsuite justifies price with enterprise features.
Features That Matter
AI Content
Postiz:
- AI autocomplete
- AI image generation
- AI video creation
- Smart scheduling
Hootsuite:
- OwlyWriter AI for captions
- Content suggestions
- No image/video generation
- Best time recommendations
Winner: Postiz. More AI features at lower price.
Platform Coverage
Postiz (12): X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Reddit, Threads, BlueSky, Mastodon, Dribbble
Hootsuite (35+): All major platforms plus Google Business, WeChat, WhatsApp, and many more
Winner: Hootsuite. Nearly 3x more platforms.
You need to post to Google Business and WeChat. Which tool supports both?
💡 Tip: Think carefully before selecting your answer!
Social Listening
Postiz:
- No social listening
- Basic analytics only
- No brand monitoring
Hootsuite:
- Brand mention tracking
- Sentiment analysis
- Competitor monitoring
- Trend identification
Winner: Hootsuite. Critical for enterprise reputation management.
Open Source
Postiz:
- Full source on GitHub
- Self-host for free
- Community contributions
- Full customization
Hootsuite:
- Closed source
- SaaS only
- No self-hosting
- Limited customization
Winner: Postiz. Unique for developers and data control.
Your CEO wants to monitor brand sentiment and competitor mentions. Which tool?
💡 Tip: Think carefully before selecting your answer!
Pros and Cons
Postiz Pros
- ✅ 75% cheaper than Hootsuite
- ✅ AI image/video generation
- ✅ Open source (self-hostable)
- ✅ Reddit, BlueSky support
Postiz Cons
- ❌ Fewer platforms (12 vs 35+)
- ❌ No social listening
- ❌ Newer, less established
- ❌ Learning curve
Hootsuite Pros
- ✅ 35+ platforms
- ✅ Social listening included
- ✅ Enterprise-grade
- ✅ Established (15+ years)
Hootsuite Cons
- ❌ Expensive ($99-600+/month)
- ❌ No free plan
- ❌ Complex interface
- ❌ No AI image generation
Who Should Use Which?
Pick Postiz if you:
- Have a limited budget
- Want AI image/video generation
- Value open-source
- Need Reddit/BlueSky/Mastodon
- Don't need social listening
Pick Hootsuite if you:
- Need 20+ platform coverage
- Require social listening
- Have enterprise budget
- Need SOC 2 compliance
- Want established vendor
Better Alternative: SocialRails
Best of both worlds—AI like Postiz, simplicity like neither:
Try SocialRails free →Quick Answers
Is Postiz or Hootsuite cheaper? Postiz. $23/month vs Hootsuite's $99/month minimum.
Which has better AI? Postiz generates images/videos. Hootsuite's OwlyWriter only writes captions.
Which has more platforms? Hootsuite. 35+ platforms vs Postiz's 12.
Which has social listening? Only Hootsuite. Postiz has no brand monitoring features.
Can I self-host either? Only Postiz. It's fully open-source.
Summary
Postiz: Best for budget-conscious users wanting AI on a budget.
Hootsuite: Best for enterprises needing platform coverage and listening.
Neither: Ideal for users wanting unlimited AI with simplicity.
Best alternative: SocialRails at $29-99/month with unlimited AI content.
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