Comparisons

Postiz vs Hootsuite 2025: Which One Should You Pick?

Matt
Matt
8 min read

TL;DR - Quick Answer

9 min read

See which tool is better for you. We compare pricing, features, and ease of use.

Quick answer: Postiz is cheaper ($23/mo) with AI features and open-source flexibility. Hootsuite is enterprise-grade ($99/mo) with 35+ platforms and social listening.

Choose budget AI (Postiz) or enterprise scale (Hootsuite).

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Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

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Quick Comparison

FeaturePostizHootsuite
Starting price$23/month$99/month
Best forCreators, developersEnterprises
Free plan❌ (7-day trial)
AI content✅ Images + videos✅ OwlyWriter
Platforms1235+
Social listening
Open source

Pricing Side-by-Side

Postiz Pricing

PlanCostChannelsAI
Standard$23/mo550 images
Pro$49/mo15150 images
Business$59/mo50300 images
Agency$79/mo100500 images

Hootsuite Pricing

PlanCostUsersKey Features
Professional$99/mo110 accounts, OwlyWriter
Team$249/mo320 accounts, assignments
EnterpriseCustomCustomUnlimited, listening

🤔 Quick Knowledge Check

You manage 10 social accounts on a tight budget. Which tool makes sense?


Cost Comparison by Scenario

Solo Creator (10 accounts)

ToolMonthly Cost
Postiz Pro$49
Hootsuite Pro$99
DifferencePostiz saves $50/month

Small Team (3 users, 15 accounts)

ToolMonthly Cost
Postiz Pro$49
Hootsuite Team$249
DifferencePostiz saves $200/month

Enterprise (50+ accounts)

ToolMonthly Cost
Postiz Business$59
Hootsuite Enterprise$600+
DifferencePostiz saves $500+/month

Pattern: Postiz is 2-5x cheaper. Hootsuite justifies price with enterprise features.


Features That Matter

AI Content

Postiz:

  • AI autocomplete
  • AI image generation
  • AI video creation
  • Smart scheduling

Hootsuite:

  • OwlyWriter AI for captions
  • Content suggestions
  • No image/video generation
  • Best time recommendations

Winner: Postiz. More AI features at lower price.


Platform Coverage

Postiz (12): X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Reddit, Threads, BlueSky, Mastodon, Dribbble

Hootsuite (35+): All major platforms plus Google Business, WeChat, WhatsApp, and many more

Winner: Hootsuite. Nearly 3x more platforms.


🤔 Quick Knowledge Check

You need to post to Google Business and WeChat. Which tool supports both?


Social Listening

Postiz:

  • No social listening
  • Basic analytics only
  • No brand monitoring

Hootsuite:

  • Brand mention tracking
  • Sentiment analysis
  • Competitor monitoring
  • Trend identification

Winner: Hootsuite. Critical for enterprise reputation management.


Open Source

Postiz:

  • Full source on GitHub
  • Self-host for free
  • Community contributions
  • Full customization

Hootsuite:

  • Closed source
  • SaaS only
  • No self-hosting
  • Limited customization

Winner: Postiz. Unique for developers and data control.


🤔 Quick Knowledge Check

Your CEO wants to monitor brand sentiment and competitor mentions. Which tool?


Pros and Cons

Postiz Pros

  • ✅ 75% cheaper than Hootsuite
  • ✅ AI image/video generation
  • ✅ Open source (self-hostable)
  • ✅ Reddit, BlueSky support

Postiz Cons

  • ❌ Fewer platforms (12 vs 35+)
  • ❌ No social listening
  • ❌ Newer, less established
  • ❌ Learning curve

Hootsuite Pros

  • ✅ 35+ platforms
  • ✅ Social listening included
  • ✅ Enterprise-grade
  • ✅ Established (15+ years)

Hootsuite Cons

  • ❌ Expensive ($99-600+/month)
  • ❌ No free plan
  • ❌ Complex interface
  • ❌ No AI image generation

Who Should Use Which?

Pick Postiz if you:

  • Have a limited budget
  • Want AI image/video generation
  • Value open-source
  • Need Reddit/BlueSky/Mastodon
  • Don't need social listening

Pick Hootsuite if you:

  • Need 20+ platform coverage
  • Require social listening
  • Have enterprise budget
  • Need SOC 2 compliance
  • Want established vendor

Better Alternative: SocialRails

Best of both worlds—AI like Postiz, simplicity like neither:

FeaturePostizHootsuiteSocialRails
Starting price$23/mo$99/mo$29/mo
AI contentLimitedOwlyWriter✅ Unlimited
Video templatesLimited✅ 350+
Platforms1235+9
Ease of useModerateComplexEasy
Try SocialRails free →

Quick Answers

Is Postiz or Hootsuite cheaper? Postiz. $23/month vs Hootsuite's $99/month minimum.

Which has better AI? Postiz generates images/videos. Hootsuite's OwlyWriter only writes captions.

Which has more platforms? Hootsuite. 35+ platforms vs Postiz's 12.

Which has social listening? Only Hootsuite. Postiz has no brand monitoring features.

Can I self-host either? Only Postiz. It's fully open-source.


Summary

Postiz: Best for budget-conscious users wanting AI on a budget.

Hootsuite: Best for enterprises needing platform coverage and listening.

Neither: Ideal for users wanting unlimited AI with simplicity.

Best alternative: SocialRails at $29-99/month with unlimited AI content.

Create content, post everywhere

Let AI do the work. Ideas, posts, images, carousels. Scheduled in seconds.

Start your free trial

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