Reviews

Ripl Review 2026: Features, Pricing, Pros & Cons

Matt
Matt
8 min read

TL;DR - Quick Answer

12 min read

Tips you can use today. What works and what doesn't.

Ripl is a video-first social media app for small businesses. At $14.99/month, it focuses on creating branded video content quickly.

Here's what it actually delivers.

Based on hands-on testing and analysis of G2 reviews and App Store ratings.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

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Quick Summary

AspectRating
Overall3.6/5
Ease of Use4.5/5
Value3.8/5
Features3.2/5
Support3.5/5

Best for: Small business owners needing quick branded videos for Facebook and Instagram.

Not ideal for: Agencies, teams, TikTok marketers, or anyone needing AI content. For broader needs, see our Buffer review or Later review.

Pricing at a Glance

PlanMonthlyAnnual
Ripl Pro$14.99$119.88 ($9.99/mo)

Simple pricing: One plan unlocks everything. 7-day free trial.

Quick Knowledge Check
Test your understanding

How much do you save with Ripl's annual plan vs monthly?

What Ripl Does Well

Video Creation

Create professional videos in minutes:

  • Thousands of templates
  • Seasonal and holiday designs
  • Industry-specific options
  • Animations and static posts

Verdict: Easy video creation for non-designers. According to HubSpot's marketing research, video content generates 1200% more shares than text and images combined.

Brand Customization

FeatureQuality
Logo uploadEasy
Brand colorsSaved
Custom fontsAvailable
Consistent lookGood

Verdict: Keeps your content on-brand automatically.

Template Library

CategoryAvailability
HolidaysExtensive
SeasonsComplete
IndustriesGood variety
MarketingSales, promos, tips

Verdict: Good selection for small business needs.

Stock Media

FeatureDetail
Images500,000+
VideosIncluded
Upload ownYes
HD qualityYes

Verdict: Solid library without extra cost. For comparison, Canva Pro also includes stock media but with broader design tools.

Quick Knowledge Check
Test your understanding

What's Ripl's standout feature for small businesses?

What Ripl Lacks

GapWhat's MissingImpact
AI ContentCaption writing, post suggestions, smart recommendationsWrite everything manually
PlatformsTikTok, Pinterest, Threads, Bluesky, Google BusinessOnly 5 platforms (Facebook, Instagram, X, YouTube, LinkedIn)
Team FeaturesMultiple users, approval workflows, collaborationSingle user only
Advanced SchedulingOptimal timing, bulk scheduling, queue managementBasic features only
AnalyticsCompetitor tracking, detailed insightsBasic metrics only

Quick Knowledge Check
Test your understanding

You need to post to TikTok and Pinterest. Can Ripl help?

Pros and Cons Summary

ProsCons
Easy video creationNo AI content
Affordable ($14.99/mo)Only 5 platforms
500,000+ stock mediaNo TikTok support
Brand customizationNo team features
Simple interfaceBasic analytics

Real User Reviews

What Users Love

"Perfect for my small retail shop. I create professional videos in 5 minutes without any design skills." — App Store Review

"The templates make me look more professional than I am. Great for local businesses." — Google Play Review

What Users Complain About

"Wish it had TikTok support. That's where my audience is now." — App Store Review

"No way to have my assistant use it too. Need separate subscription per person." — Google Play Review

Quick Knowledge Check
Test your understanding

Based on real reviews, what's the most common complaint about Ripl?

Who Should Use Ripl

User TypeWhy Ripl Works
Local BusinessesQuick branded content for Facebook/Instagram, no design skills needed
SolopreneursProfessional look on budget under $15/month
Side HustlersFast content creation, mobile-first workflow

Who Should Look Elsewhere

User TypeWhy Ripl Doesn't Fit
TikTok MarketersRipl doesn't support TikTok
AgenciesNo team features or multi-client support
Content TeamsNo collaboration or approval workflows
AI-Forward UsersNo AI content generation

Ripl vs Alternatives

FeatureRiplSocialRailsCanva Pro
Price$14.99/mo$29/mo$15/mo
Video templates✅ 350+✅ Extensive
AI ContentNoYesBasic
Platforms59Export only
TikTokNoYesExport
Team featuresNoYesYes

Compare Ripl directly: Buffer vs Ripl, or see Ripl Alternatives.

FAQ

Is Ripl worth the price?

For small businesses needing quick video creation, yes. At $14.99/month with thousands of templates and stock media, it's affordable. But limited if you need TikTok, teams, or AI content.

Does Ripl have a free plan?

No permanent free plan. Ripl offers a 7-day free trial. After that, $14.99/month or $119.88/year.

Is Ripl good for agencies?

No. Ripl is single-user focused with no team features, approval workflows, or multi-client management. Consider SocialRails or Hootsuite for agencies.

Does Ripl work with TikTok?

No. Ripl supports Facebook, Instagram, X, YouTube, and LinkedIn. TikTok is not supported. For TikTok, consider Later or SocialRails.

Does Ripl have AI content generation?

No. Ripl focuses on video templates and visual content. No AI caption writing or content suggestions. For AI content, consider SocialRails or Hootsuite.

Bottom Line

Ripl delivers easy video creation for small businesses.

Choose Ripl if:

  • You're a small business or solopreneur
  • You need quick branded videos
  • You post mainly to Facebook/Instagram
  • You have limited design skills
  • Your budget is under $15/month

Choose an alternative if:

  • You need TikTok support
  • You want AI content generation
  • You work with a team
  • You need advanced scheduling
  • You want comprehensive analytics

For AI-powered content with video templates, consider SocialRails at $29-99/month.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

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