Comparisons

Later vs Plann 2026: Which Visual Scheduler is Better?

Matt
Matt
8 min read

TL;DR - Quick Answer

10 min read

Plann 2026 offers better value with more features at a lower price. Later excels in simplicity but costs more for similar functionality.

Quick answer: Both excel at Instagram visual planning. Later has Linkin.bio. Plann is cheaper with better editing.

Neither supports X/Twitter though.

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Side-by-Side Comparison

FeatureLaterPlann
Starting price$25/month$15/month
Platforms66
Grid planningExcellentExcellent
Link in bio✅ Linkin.bio
Photo editingBasic✅ Built-in
UGC tools
X/Twitter

Pricing Comparison

Later Pricing

PlanMonthlyAnnual
Starter$25$200
Growth$45$400
Advanced$80$720

Plann Pricing

PlanMonthlyAnnual
Free$0$0
Power User$15$144
Build$30$288
Grow$75$720

Cost Comparison

Feature LevelLaterPlannSavings
Entry$25/mo$15/moPlann saves $120/yr
Mid-tier$45/mo$30/moPlann saves $180/yr
Advanced$80/mo$75/moPlann saves $60/yr

Winner: Plann is cheaper at every tier.


Quick Quiz
Easy

Which tool is more affordable for a starter plan?

💡 Tip: Think carefully before selecting your answer!


Platform Support

Both focus on visual platforms:

PlatformLaterPlann
Instagram✅ Full✅ Full
TikTok
Facebook
Pinterest
LinkedIn
YouTube
X/Twitter

Winner: Tie. Both support 6 visual platforms, both miss X/Twitter.


Visual Grid Planning

FeatureLaterPlann
Grid preview✅ Excellent✅ Excellent
Drag-and-drop
Feed aesthetic
Color planning
Best times

Winner: Tie. Both have excellent Instagram grid planning.


Quick Quiz
Medium

Which tool has better Instagram grid planning?

💡 Tip: Think carefully before selecting your answer!


Key Differentiators

Later's Unique Features

Linkin.bio

  • Shoppable landing pages
  • Link your Instagram to products
  • Track clicks and conversions
  • Mini website from bio

UGC Collection

  • Find user-generated content
  • Repost with permission
  • Build content library
  • Hashtag monitoring

Best Time Analytics

  • AI-powered posting times
  • Audience activity data
  • Optimization suggestions

Plann's Unique Features

Built-in Photo Editing

  • 80+ professional filters
  • Stickers and frames
  • Text overlays
  • Cropping tools

Hashtag Research

  • Find trending hashtags
  • Save hashtag sets
  • Track performance
  • Suggestions engine

Offline Mode

  • Plan without internet
  • Sync when connected
  • Great for travel

Lower Pricing

  • $10/month cheaper entry
  • Similar features for less

Content Creation

FeatureLaterPlann
Photo editingBasic✅ 80+ filters
FiltersLimited✅ Professional
Text overlays
Stickers

Winner: Plann. Much better built-in editing.


FeatureLaterPlann
Link in bio tool✅ Linkin.bio
Shoppable links
Click tracking
Custom design

Winner: Later. Linkin.bio is a major advantage.


Quick Quiz
Medium

Your e-commerce store needs shoppable Instagram links. Which tool?

💡 Tip: Think carefully before selecting your answer!


Analytics Comparison

FeatureLaterPlann
Post performance
Follower growth
Best posting times✅ AI-powered
Hashtag analytics
Link clicks✅ Linkin.bio
Story analytics

Winner: Later for link tracking. Plann for basic analytics.


Who Should Choose Later?

Choose Later if you:

  • Need Linkin.bio for shoppable posts
  • Value UGC collection tools
  • Want AI-powered posting times
  • Can afford $25/month
  • Prioritize link tracking
  • Run e-commerce on Instagram

Who Should Choose Plann?

Choose Plann if you:

  • Need built-in photo editing
  • Want to save $120/year
  • Prefer hashtag research tools
  • Need offline planning
  • Value editing without extra apps
  • Budget is under $20/month

Quick Quiz
Easy

What's the main reason to choose Later over Plann?

💡 Tip: Think carefully before selecting your answer!


The Better Alternative

Neither Later nor Plann supports X/Twitter or has full AI content generation.

FeatureLaterPlannSocialRails
Price$25/mo$15/mo$29/mo
Platforms669
X/Twitter
Grid planningExcellentExcellentGood
Link in bio
AI contentBasicBasic✅ Unlimited
Video templates✅ 350+
Try SocialRails free →

FAQ

Is Later worth $10 more than Plann?

If you need Linkin.bio for shoppable Instagram posts, yes. If you just need grid planning and scheduling, Plann offers similar features for less.

Which has better Instagram features?

Tie for grid planning. Later wins for Linkin.bio and UGC. Plann wins for photo editing. Choose based on which features matter most.

Can either tool schedule X/Twitter?

No. Neither Later nor Plann supports X/Twitter. For X/Twitter + Instagram, use Buffer or SocialRails.

Which is better for beginners?

Plann. Cheaper entry point ($15 vs $25), built-in editing eliminates need for other apps, and the interface is intuitive.

Which has better photo editing?

Plann. 80+ professional filters, stickers, frames, and text overlays built-in. Later has basic editing only.


Verdict

Choose Later for:

  • Linkin.bio shoppable landing pages
  • UGC collection tools
  • E-commerce Instagram marketing
  • Link click tracking

Choose Plann for:

  • Built-in photo editing
  • Lower price ($10/month savings)
  • Hashtag research tools
  • Offline planning capability

Choose SocialRails for:

  • All 9 platforms including X/Twitter
  • Unlimited AI content generation
  • 350+ video templates

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

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