Swello Review 2026: Features, Pricing, Pros & Cons
TL;DR - Quick Answer
9 min readTips you can use today. What works and what doesn't.
Swello is a French social media management tool. It combines scheduling, analytics, and monitoring in one platform.
At €19/month for the base plan, is it worth your money? Let's find out.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialQuick Summary
Best for: European businesses and French-speaking teams wanting simple scheduling with monitoring.
Skip if: You need AI content generation, video templates, or USD pricing.
Pricing Overview
Extra profiles cost €5 each. Extra users cost €8-20 each.
What's Swello's entry paid plan price?
What Works Well
Scheduling
Swello handles the basics:
- Visual calendar view
- Drag-and-drop interface
- Post preview
- Queue management
Clean and functional for everyday scheduling.
Monitoring
Built-in tracking features:
- Keyword alerts
- Brand mentions
- Competitor monitoring
- RSS feed integration
No need for separate monitoring tools.
Does Swello include social monitoring?
Platform Support
Swello covers the major platforms:
- Twitter/X
No TikTok, Threads, or Bluesky support yet.
What's Missing
No AI Content Generation
Swello offers basic AI writing assistance only.
You can't generate full posts from scratch. No AI images. Manual content creation required.
Modern tools like SocialRails include unlimited AI content.
No Video Templates
Missing video features entirely:
- No templates
- No editing
- Upload pre-made videos only
Need external tools for video content.
Can you create videos in Swello?
Euro-Only Pricing
Pricing in Euros creates issues for non-EU teams:
- Currency conversion fees (2-5%)
- Exchange rate fluctuations
- Unpredictable monthly costs
USD teams face budgeting challenges.
Limited Scalability
Costs add up fast for agencies.
Pros and Cons
What's Swello's biggest advantage?
Who Should Use Swello
Good Fit
European Small Businesses
- Based in EU with Euro budgets
- Need simple scheduling
- Want monitoring included
- Prefer French-language support
Solopreneurs
- Managing 1-5 profiles
- Basic analytics sufficient
- Don't need AI tools
Not a Good Fit
- Agencies needing AI content
- Video creators needing templates
- US/UK teams preferring USD
- Growing brands needing 20+ profiles
Swello vs Alternatives
More comparisons: Swello Alternatives and Swello Pricing.
Which tool has unlimited AI content generation?
FAQ
Is Swello worth it in 2026?
For European businesses wanting simple scheduling with monitoring, yes. For teams needing AI content or video tools, look elsewhere.
Does Swello have a free plan?
Yes. 1 profile per network, 1 user, 40 posts/month. Limited but useful for testing.
Is Swello available in English?
Yes. Both French and English interfaces available.
Does Swello offer nonprofit discounts?
Yes. 50% off annual subscriptions with proof of nonprofit status.
Bottom Line
Swello works for European businesses wanting simple scheduling with monitoring.
Choose Swello if:
- You're based in Europe
- Monitoring matters
- Simple scheduling is enough
Choose something else if:
- You need AI content
- Video templates matter
- You prefer USD pricing
For AI-powered scheduling at $29/month, try SocialRails.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated
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