Lately Pricing 2026: Plans, Costs & Value Analysis
TL;DR - Quick Answer
10 min readTips you can use today. What works and what doesn't.
Quick answer: Lately costs $119-$199/month. Enterprise is custom pricing. Known for AI content repurposing from long-form content.
Expensive compared to alternatives offering similar AI features.
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Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
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Annual billing saves about 17%.
What Each Plan Includes
Starter ($119/month)
Entry level with basic AI features:
- Limited social accounts
- Basic AI content generation
- Content repurposing
- Standard support
- Basic analytics
Best for: Solo marketers wanting AI content help.
Pro ($199/month)
For teams needing more capacity:
- More social accounts
- Full AI features
- Voice Model technology
- Priority support
- Advanced analytics
Best for: Small marketing teams.
Enterprise (Custom)
Full-featured for large organizations:
- Unlimited social accounts
- Unlimited users
- Multiple Voice Models
- Employee advocacy tools
- White Glove VIP support
- Custom integrations
- Regional dialect support
- Advanced governance
Best for: Enterprises with complex social needs.
You're a solo content creator needing AI to repurpose blog posts into social content. What does Lately cost?
💡 Tip: Think carefully before selecting your answer!
Key Features by Plan
Lately's Core Strength: AI Repurposing
Lately excels at turning long-form content into social posts:
- Blog to social: Extract 20+ posts from one article
- Video to social: Generate clips and captions
- Podcast to social: Transcribe and create snippets
- Voice Model: Learn your brand voice over time
Setup time: 20-40 hours initially (significant investment).
Lately vs Competitors
Annual Cost Comparison
You need AI content for a 4-person team. Lately Pro costs $199/month. What's the main consideration?
💡 Tip: Think carefully before selecting your answer!
What Lately Does Well
Voice Model Technology
Learns your brand voice from:
- Past social performance
- Existing content
- Engagement patterns
- Regional dialects
Content Repurposing
Transform one piece into many:
- Blog posts → 20+ social posts
- Videos → Clips + captions
- Podcasts → Audio snippets
- Webinars → Key takeaways
Enterprise Features
For large organizations:
- Employee advocacy
- Multi-brand governance
- Custom integrations (Hootsuite, HubSpot, Salesforce)
- Multilingual support
What Lately Lacks
High price point $119/month minimum. No free plan or trial mentioned.
Steep learning curve 20-40 hours setup time. Not plug-and-play.
AI requires editing Users report 60-70% accuracy. Substantial editing often needed.
Basic built-in analytics Analytics are weaker than dedicated tools.
Complex for small teams Built for enterprise. Overkill for freelancers.
Is Lately Worth It?
Worth it if you:
- Produce lots of long-form content (blogs, videos, podcasts)
- Need to scale social across employees
- Have 20-40 hours for initial setup
- Budget is $119-199+/month
- Value voice consistency at scale
Not worth it if you:
- Want plug-and-play simplicity
- Have a limited budget
- Don't produce long-form content
- Need quick setup
- Work solo
You produce weekly blogs and want AI to turn them into social posts. Lately Starter is $119/month. SocialRails is $29/month. What should you consider?
💡 Tip: Think carefully before selecting your answer!
Best Alternatives
SocialRails — Best Value
Same AI goal, fraction of the cost and complexity.
Buffer — For Simplicity
Buffer vs Lately →Hootsuite — For Social Listening
Hootsuite vs Lately →Quick Answers
How much does Lately cost? $119/month (Starter) to $199/month (Pro). Enterprise is custom.
Is there a free plan? No. Lately requires a demo/waitlist signup.
Does Lately have AI features? Yes. AI content repurposing and Voice Model technology.
Is Lately worth the price? Only for organizations with substantial long-form content and setup time. For most, alternatives are more cost-effective.
What platforms does Lately support? Facebook, Twitter, LinkedIn, Instagram. Integrates with Hootsuite, HubSpot, Salesforce.
Summary
Lately pricing:
- Starter: $119/month ($99 annually)
- Pro: $199/month ($179 annually)
- Enterprise: Custom
Best for: Enterprises needing content repurposing at scale.
Missing: Easy setup, competitive pricing, free plan.
Best alternative: SocialRails at $29-99/month with unlimited AI content.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
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