Comparisons

Best Lately Alternatives 2026: Top AI Social Media Tools Compared

Matt
Matt
8 min read

TL;DR - Quick Answer

11 min read

Quick tool comparison. Features, pricing, and what works best for your needs.

Lately offers AI content repurposing but costs $119+/month, requires 20-40 hours setup, and AI outputs need substantial editing.

Here are better options for most teams.

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

Quick Answer

NeedBest AlternativeWhy
Cheaper AI contentSocialRails$29/mo, unlimited AI
Free optionBufferFree plan available
Enterprise listeningHootsuiteOwlyWriter + monitoring
Content recyclingSocialBeeEvergreen automation
Visual planningLaterInstagram grid preview

Why Switch from Lately?

Lately's limitations:

  • High price: $119/month minimum, no free plan
  • Steep setup: 20-40 hours before seeing results
  • AI accuracy: 60-70% accuracy, substantial editing needed
  • Basic analytics: Weaker than dedicated tools
  • Enterprise focus: Overkill for small teams

Quick Quiz
Easy

What's Lately's biggest limitation?

💡 Tip: Think carefully before selecting your answer!


Top 5 Lately Alternatives

1. SocialRails — Best Value AI Content

Price: $29-99/month

Solves Lately's biggest issues: price and complexity.

FeatureLatelySocialRails
Price$119/mo$29/mo
AI contentRepurposingUnlimited generation
Video templates✅ 350+
Setup time20-40 hours15 minutes
Learning curveSteepEasy

Best for: Teams wanting AI content without the complexity.

Try SocialRails free →

2. Buffer — Best Free Option

Price: Free - $120/month

Simple and affordable.

FeatureLatelyBuffer
Free plan✅ 3 channels
AI contentRepurposingBasic assistant
Learning curveSteepVery easy
Setup time20-40 hrsMinutes

Best for: Solo creators wanting simplicity.

Buffer vs Lately →
Quick Quiz
Easy

You need AI content but Lately's $119/month is too expensive. Best alternative?

💡 Tip: Think carefully before selecting your answer!


3. Hootsuite — Best for Social Listening

Price: $99-739/month

AI content plus monitoring capabilities.

FeatureLatelyHootsuite
Social listening
AI contentRepurposingOwlyWriter
IntegrationsLimited150+
Price$119/mo$99/mo

Best for: Teams needing brand monitoring.

Hootsuite vs Lately →

4. SocialBee — Best for Content Recycling

Price: $29-99/month

Evergreen content automation.

FeatureLatelySocialBee
Content recycling✅ Automatic
AI contentRepurposingAI Copilot
Categories
Price$119/mo$29/mo

Best for: Evergreen content strategies.

SocialBee Review →

5. Metricool — Best Free Analytics

Price: Free-$199/month

Better analytics at lower cost.

FeatureLatelyMetricool
Free plan
AnalyticsBasicAdvanced
AI contentBasic
Competitor analysis

Best for: Teams wanting deep analytics.

Metricool Review →
Quick Quiz
Easy

You want to monitor brand mentions. Lately doesn't offer this. Which alternative?

💡 Tip: Think carefully before selecting your answer!


Feature Comparison

FeatureLatelySocialRailsBufferHootsuite
Starting price$119/mo$29/moFree$99/mo
AI contentRepurposingUnlimitedBasicOwlyWriter
Video templates350+
Setup time20-40 hrs15 minMinutes1-2 hrs
Social listening
Free planTrial

Cost Comparison: Solo User

ToolMonthly CostAnnual Savings
Lately Starter$119/mo$240/yr
Hootsuite Pro$99/mo
SocialBee Bootstrap$29/mo
SocialRails Starter$29/mo
Buffer Essentials$6/channel

Best value: SocialRails at $29/month with unlimited AI.


Who Should Switch?

Switch from Lately if you need:

NeedAlternative
Lower priceSocialRails, Buffer, SocialBee
Faster setupAny alternative (all under 2 hours)
Social listeningHootsuite, Sprout Social
Free planBuffer, Metricool
Visual planningLater, Planoly
Content recyclingSocialBee

Stay with Lately if you:

  • Have substantial long-form content to repurpose
  • Need employee advocacy at scale
  • Have 20-40 hours for setup
  • Budget is $119+/month
  • Value Voice Model technology

Quick Quiz
Medium

You're a solo creator spending $119/month on Lately. You need AI content but want simpler setup. Best move?

💡 Tip: Think carefully before selecting your answer!


Best Overall: SocialRails

For most Lately users, SocialRails is the best alternative.

ComparisonLatelySocialRails
AI contentRepurposingUnlimited generation
Video templatesNone350+
Price$119/mo$29/mo
Setup time20-40 hours15 minutes
Learning curveSteepEasy

Create content, post everywhere

Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.

Start your free trial

Quick Answers

Cheapest Lately alternative? Buffer is free. SocialRails and SocialBee start at $29/month.

Which has AI content? SocialRails (unlimited), Hootsuite (OwlyWriter), SocialBee (AI Copilot).

Lately alternative with social listening? Hootsuite and Sprout Social.

Easiest to set up? Buffer takes minutes. SocialRails takes 15 minutes. All are faster than Lately's 20-40 hours.

Best for content repurposing specifically? If you specifically need repurposing like Lately, consider SocialBee for content recycling or use AI tools separately.


Bottom Line

Lately is good for: Enterprise content repurposing with Voice Model technology.

Lately falls short on: Price, setup time, accuracy, and accessibility.

Best alternatives:

  • SocialRails — AI content at $29/month
  • Buffer — Free for solo users
  • Hootsuite — Social listening at $99/month
  • SocialBee — Content recycling at $29/month
Try SocialRails free →

Lately:

More Alternatives:

Tool Reviews:

Pricing Guides:

Best-Of Guides:

Was this article helpful?

Let us know what you think!

#SocialMedia#ContentStrategy#DigitalMarketing

📚 Continue Learning

More articles to boost your social media expertise