Vista Social vs Hootsuite 2026: Which One Should You Pick?
TL;DR - Quick Answer
10 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Vista Social is cheaper ($79 vs $99) with social listening included. Hootsuite has more integrations (150+) and established enterprise features.
Both have AI assistants, but with limits. See our full Vista Social review and Hootsuite review for details.
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Quick Comparison
Pricing Side-by-Side
Vista Social Pricing
Hootsuite Pricing
You're a 3-person team managing 15 social accounts. Which is cheaper?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Creator (10 accounts)
Small Team (3 people, 15 accounts)
Growing Team (6 people, 30 accounts)
Pattern: Vista Social wins on pricing at every tier.
Features That Matter
Social Listening
Vista Social:
- Brand mentions included
- Sentiment analysis
- Competitor tracking
- No extra cost
Hootsuite:
- Brand monitoring
- Sentiment analysis
- Trend identification
- Included (Professional+)
Winner: Tie. Both include listening.
AI Content
Vista Social:
- ChatGPT-powered assistant
- Caption writing
- Hashtag suggestions
- 500-1,000 credits/month
Hootsuite:
- OwlyWriter AI
- Caption generation
- Tone adjustment
- Usage limits apply
Winner: Tie. Both have AI limits.
You need AI to write 50+ social posts daily. Which tool handles this better?
💡 Tip: Think carefully before selecting your answer!
Integrations
Vista Social:
- Canva
- Google Drive
- Zapier
- Limited selection
Hootsuite:
- 150+ integrations
- Salesforce
- HubSpot
- Shopify
- Adobe
- Slack
- And many more
Winner: Hootsuite. Far more integrations.
Platform Support
Vista Social: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Reddit, Threads, Bluesky, Google Business
Hootsuite: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business (35+ total with integrations)
Winner: Vista Social for emerging platforms (Reddit, Threads, Bluesky native).
You need to post to Threads and Bluesky. Which tool supports both natively?
💡 Tip: Think carefully before selecting your answer!
Mobile App
Vista Social:
- Basic functionality
- Formatting issues reported
- Not as robust as desktop
Hootsuite:
- Full-featured mobile app
- Most features available
- Better mobile experience
Winner: Hootsuite. More polished mobile app.
Pros and Cons
Vista Social Pros
- ✅ Cheaper pricing
- ✅ Free plan available
- ✅ Social listening included
- ✅ Emerging platform support
- ✅ Simpler interface
Vista Social Cons
- ❌ AI credits limited
- ❌ Fewer integrations
- ❌ Weaker mobile app
- ❌ 25-user cap
Hootsuite Pros
- ✅ 150+ integrations
- ✅ Established enterprise
- ✅ Better mobile app
- ✅ More training resources
- ✅ Industry recognition
Hootsuite Cons
- ❌ More expensive
- ❌ No free plan
- ❌ Complex interface
- ❌ AI has limits too
Who Should Use Which?
Pick Vista Social if you:
- Want lower pricing
- Need a free plan
- Use Threads, Bluesky, or Reddit
- Have 25 or fewer team members
- Value simplicity
Pick Hootsuite if you:
- Need 150+ integrations
- Want established enterprise features
- Prefer better mobile experience
- Need extensive training resources
- Value industry recognition
Neither Has Unlimited AI
Both tools limit AI content generation.
If you need unlimited AI content:
Final decision: You're a startup with 4 people, 20 accounts, and tight budget. Vista Social or Hootsuite?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Neither Vista Social nor Hootsuite has unlimited AI. If that matters:
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Is Vista Social cheaper than Hootsuite? Yes. Professional tier: Vista Social $79 vs Hootsuite $99. Teams: Vista Social $149 vs Hootsuite $249+.
Which has better social listening? Tie. Both include full social listening.
Does either have unlimited AI? No. Vista Social uses credits. Hootsuite limits OwlyWriter usage.
Which supports more platforms? Vista Social for emerging platforms (Threads, Bluesky, Reddit). Hootsuite for integration depth.
Which is easier to use? Vista Social has simpler interface. Hootsuite has more features but steeper learning curve.
Summary
Vista Social: Best for budget-conscious teams wanting social listening, emerging platform support, and a free plan to start.
Hootsuite: Best for enterprises needing 150+ integrations, established features, and better mobile experience.
Neither: Has unlimited AI content generation.
Best alternative: SocialRails at $29-99/month with unlimited AI content and video templates.
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