Oktopost vs Hootsuite 2026: Which B2B Tool Should You Pick?
TL;DR - Quick Answer
9 min readHootsuite 2026 offers better value with more features at a lower price. Oktopost excels in simplicity but costs more for similar functionality.
Short answer: Oktopost is purpose-built for B2B with employee advocacy. Hootsuite is general-purpose with AI content and 35+ platforms.
Both are enterprise-priced. Choose based on B2B focus vs. feature breadth.
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What's the main difference between these tools?
💡 Tip: Think carefully before selecting your answer!
Pricing Breakdown
Oktopost
Custom quotes only. No self-service.
Hootsuite
Self-service available.
Cost by Scenario
Solo B2B Professional
Small B2B Team (5 users)
Enterprise with Advocacy (50+ users)
Which tool is cheaper for a 3-person B2B team?
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Feature Comparison
Employee Advocacy
Winner: Oktopost. Advocacy is its reason for existence.
AI Content
Winner: Hootsuite. Real AI content generation.
Which tool has AI caption generation?
💡 Tip: Think carefully before selecting your answer!
B2B Features
Winner: Oktopost. Built specifically for B2B.
Social Listening
Winner: Hootsuite. More robust listening.
Pros and Cons
Oktopost
Hootsuite
Which tool is better for a pure B2B company with 200+ employees running employee advocacy?
💡 Tip: Think carefully before selecting your answer!
Decision Guide
Pick Oktopost if you:
- Are 100% B2B focused
- Need employee advocacy at scale
- Require CRM lead attribution
- Have 200+ employees
- Budget $10K+/year
Pick Hootsuite if you:
- Need AI content generation
- Want self-service signup
- Manage multiple brand types
- Need broad platform support
- Budget $1,000-10K/year
Neither Has Perfect Value
Both tools are expensive. Consider alternatives:
Best Alternative: SocialRails
For AI content without enterprise pricing:
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Is Oktopost better than Hootsuite for B2B? For dedicated B2B with employee advocacy, yes. For general social with AI content, Hootsuite wins.
Which has better AI? Hootsuite with OwlyWriter. Oktopost has no real AI content generation.
Which has better employee advocacy? Oktopost. It's the core feature. Hootsuite Amplify is an add-on.
Which is cheaper? Hootsuite is more accessible ($99/month). Oktopost starts around $8,000/year.
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