Oktopost vs Sprout Social 2026: Enterprise B2B Tools Compared
TL;DR - Quick Answer
9 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Short answer: Both are enterprise tools with similar pricing. Oktopost is 100% B2B-focused with native advocacy. Sprout Social is more versatile with better analytics.
Choose based on B2B specialization vs. feature completeness.
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What's the key difference between these enterprise tools?
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Pricing Breakdown
Oktopost
Custom quotes required.
Sprout Social
Transparent per-user pricing.
Cost by Team Size
Small Team (3 users)
Mid-Size Team (5 users)
Enterprise (10 users)
A 5-person team comparing these tools. Which is typically cheaper?
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Feature Comparison
Employee Advocacy
Winner: Oktopost. Built around advocacy.
CRM Integration
Winner: Tie. Both have strong CRM integration.
Which tool has native Marketo integration?
💡 Tip: Think carefully before selecting your answer!
Social Listening
Winner: Sprout Social. Significantly more powerful.
Analytics
Winner: Sprout Social. Broader and deeper.
Customer Care
Winner: Sprout Social. Built for customer care.
You need advanced social listening and customer care. Which tool?
💡 Tip: Think carefully before selecting your answer!
Pros and Cons
Oktopost
Sprout Social
Decision Guide
Pick Oktopost if you:
- Are 100% B2B focused
- Need employee advocacy as core
- Prioritize lead attribution
- Want simpler B2B focus
- Have smaller teams
Pick Sprout Social if you:
- Need a full feature set
- Prioritize social listening
- Have customer care needs
- Want transparent pricing
- Serve multiple audiences
Neither Has AI Content
Both tools lack full AI content generation:
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Is Oktopost cheaper than Sprout Social? Usually yes. Sprout's per-user pricing adds up quickly.
Which has better employee advocacy? Oktopost. It's the core feature. Sprout's Bambu is separate.
Which has better social listening? Sprout Social. Significantly more robust.
Which integrates better with Salesforce? Tie. Both have native Salesforce integration.
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