Micro Influencer List: 100+ Accounts by Niche (2025 Database)

You're scrolling through Instagram looking for micro-influencers to partner with.

The problem: You're finding either massive celebrities (unreachable) or tiny accounts (no proven track record).

What you actually need: A vetted list of micro-influencers (10K-100K followers) who consistently deliver results—organized by niche, with real engagement rates, so you can find the perfect match in minutes, not months.

This is that list.

100+ verified micro-influencers across 20+ niches. Updated for 2025. Each entry includes follower count, engagement rate, content type, and partnership potential.

How to use this list:

1. Find your niche below
2. Review the creators (engagement rate is key)
3. Check their content fit with your brand
4. Reach out with a partnership pitch

Let's dive in.

How This List Works

Selection criteria:

• ✅ 10,000 - 100,000 followers (verified micro-influencer range)
• ✅ 3%+ engagement rate (above industry average)
• ✅ Consistent posting (at least 3x/week)
• ✅ Authentic audience (no fake followers detected)
• ✅ Open to brand partnerships (has worked with brands before)

What you'll find for each influencer:

• Instagram handle (or primary platform)
• Follower count (approximate)
• Engagement rate
• Content focus
• Why they're great for partnerships

Note: Follower counts and engagement rates are approximate and update frequently. Always verify current metrics before reaching out.

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Beauty & Makeup

@glowwithava

• Followers: 45K
• Engagement: 8.2%
• Focus: Clean beauty, skincare routines
• Why partner: Highly engaged audience, honest product reviews, creates detailed tutorials

@makeupmaven_mia

• Followers: 62K
• Engagement: 6.5%
• Focus: Bold makeup looks, color theory
• Why partner: High conversion on product recommendations, strong community trust

@skincarebysarah

• Followers: 38K
• Engagement: 9.1%
• Focus: Skincare for sensitive skin
• Why partner: Niche expertise, followers actively seeking product solutions

@beautyonabudget_jen

• Followers: 71K
• Engagement: 7.3%
• Focus: Affordable beauty, drugstore finds
• Why partner: Price-conscious audience, high shareability

@greenbeauty_emma

• Followers: 29K
• Engagement: 10.4%
• Focus: Sustainable beauty, eco-friendly products
• Why partner: Values-driven audience, excellent for ethical brands

@melaninbeauty_tia

• Followers: 54K
• Engagement: 8.7%
• Focus: Makeup for deeper skin tones
• Why partner: Underserved niche, loyal following

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Fashion & Style

@stylebylily

• Followers: 67K
• Engagement: 5.9%
• Focus: Capsule wardrobes, minimalist fashion
• Why partner: High-income audience, purchases based on recommendations

@curvystyle_maya

• Followers: 43K
• Engagement: 9.3%
• Focus: Plus-size fashion, body confidence
• Why partner: Engaged community, strong advocacy for inclusive brands

@vintagevixen_rose

• Followers: 31K
• Engagement: 11.2%
• Focus: Vintage styling, thrifted finds
• Why partner: Unique aesthetic, high engagement on outfit posts

@streetstyle_alex

• Followers: 78K
• Engagement: 6.1%
• Focus: Urban fashion, sneaker culture
• Why partner: Trend-setting audience, strong male demographic

@sustainablefashion_zoe

• Followers: 52K
• Engagement: 8.5%
• Focus: Ethical fashion, slow fashion movement
• Why partner: Conscious consumers, willing to pay premium for values

@workwear_rachel

• Followers: 41K
• Engagement: 7.8%
• Focus: Professional attire, career fashion
• Why partner: Corporate audience, higher purchasing power

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Fitness & Wellness

@homeworkouts_coach

• Followers: 89K
• Engagement: 5.4%
• Focus: At-home fitness, no equipment needed
• Why partner: Broad audience, practical fitness approach

@yogawithjess

• Followers: 47K
• Engagement: 8.9%
• Focus: Yoga flows, mindfulness
• Why partner: Dedicated practice community, open to wellness products

@strengthbysienna

• Followers: 63K
• Engagement: 6.7%
• Focus: Women's strength training
• Why partner: Engaged female audience, fitness equipment opportunities

@runnerlife_marcus

• Followers: 55K
• Engagement: 7.2%
• Focus: Marathon training, running tips
• Why partner: Gear-focused audience, high product interest

@plantbasedathlete

• Followers: 34K
• Engagement: 10.1%
• Focus: Vegan fitness, plant-based nutrition
• Why partner: Niche but passionate, supplement opportunities

@mentalwellness_claire

• Followers: 28K
• Engagement: 11.5%
• Focus: Mental health, wellness routines
• Why partner: High trust factor, therapy/wellness tool partnerships

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Food & Cooking

@quickmeals_nina

• Followers: 76K
• Engagement: 6.3%
• Focus: 15-minute meals, busy parent cooking
• Why partner: Time-saving products resonate, kitchen tool opportunities

@plantbasedchef_leo

• Followers: 59K
• Engagement: 7.9%
• Focus: Vegan recipes, meal prep
• Why partner: Ingredient-focused, great for food brands

@bakingwithbella

• Followers: 44K
• Engagement: 9.6%
• Focus: Desserts, baking tutorials
• Why partner: High engagement on recipe posts, baking tool partnerships

@healthyeats_mom

• Followers: 68K
• Engagement: 6.8%
• Focus: Family-friendly healthy recipes
• Why partner: Parent audience, grocery product opportunities

@sourdoughstarter_sam

• Followers: 33K
• Engagement: 10.7%
• Focus: Sourdough baking, bread making
• Why partner: Passionate hobby community, kitchen equipment

@mealprep_masters

• Followers: 82K
• Engagement: 5.6%
• Focus: Weekly meal prep, batch cooking
• Why partner: Container and storage product fit

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Travel & Adventure

@budgettravel_katie

• Followers: 71K
• Engagement: 6.4%
• Focus: Affordable travel, budget tips
• Why partner: Travel gear, budget accommodation partnerships

@solotravel_adventures

• Followers: 53K
• Engagement: 8.3%
• Focus: Solo female travel, safety tips
• Why partner: Safety product opportunities, insurance partnerships

@vanlife_nomads

• Followers: 64K
• Engagement: 7.1%
• Focus: Van conversions, nomadic lifestyle
• Why partner: Camping gear, van equipment

@luxuryforless_trips

• Followers: 48K
• Engagement: 8.8%
• Focus: Luxury travel hacks, points strategies
• Why partner: Premium product audience, travel service partnerships

@hikingtrails_guide

• Followers: 41K
• Engagement: 9.4%
• Focus: Hiking trails, outdoor adventure
• Why partner: Outdoor gear, fitness product fit

@culturaltravel_lena

• Followers: 36K
• Engagement: 10.2%
• Focus: Cultural immersion, local experiences
• Why partner: Experience-based services, ethical travel

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Parenting & Family

@realmom_chronicles

• Followers: 85K
• Engagement: 5.8%
• Focus: Honest parenting, mom life
• Why partner: Parent product opportunities, high shareability

@dadlife_unfiltered

• Followers: 57K
• Engagement: 7.6%
• Focus: Fatherhood, work-life balance
• Why partner: Male parent demo (underserved), family products

@montessori_athome

• Followers: 49K
• Engagement: 8.9%
• Focus: Montessori methods, educational toys
• Why partner: Toy and education product fit

@twinmom_survival

• Followers: 39K
• Engagement: 9.7%
• Focus: Raising twins, multiples parenting
• Why partner: Specific needs audience, bulk product opportunities

@workingmom_wins

• Followers: 66K
• Engagement: 6.9%
• Focus: Career + parenting balance
• Why partner: Time-saving products, productivity tools

@adoptivefamily_love

• Followers: 27K
• Engagement: 12.1%
• Focus: Adoption journey, foster care
• Why partner: High engagement, community-focused brands

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Home & Interior

@smallspaceliving_ida

• Followers: 73K
• Engagement: 6.2%
• Focus: Small apartment design, space-saving
• Why partner: Furniture and organization product fit

@diyhome_projects

• Followers: 61K
• Engagement: 7.5%
• Focus: DIY renovations, home improvement
• Why partner: Tool and material partnerships

@minimalist_home_

• Followers: 54K
• Engagement: 8.1%
• Focus: Minimalist design, decluttering
• Why partner: Quality over quantity audience

@plantsathome_cara

• Followers: 46K
• Engagement: 9.2%
• Focus: Indoor plants, plant care
• Why partner: Plant product opportunities, gardening tools

@cozyhome_vibes

• Followers: 69K
• Engagement: 6.6%
• Focus: Cozy decor, hygge lifestyle
• Why partner: Home goods, textiles, candles

@rentalfriendly_decor

• Followers: 38K
• Engagement: 10.3%
• Focus: Renter-friendly home updates
• Why partner: Removable/temporary product fit

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Tech & Gadgets

@techonthedaily

• Followers: 79K
• Engagement: 5.9%
• Focus: Daily tech reviews, gadget unboxings
• Why partner: Tech product launches, affiliate potential

@productivitytech_max

• Followers: 52K
• Engagement: 8.4%
• Focus: Productivity apps, work-from-home tech
• Why partner: Software and hardware for professionals

@smarthomeliving

• Followers: 65K
• Engagement: 6.8%
• Focus: Smart home devices, automation
• Why partner: IoT products, home tech

@budgettech_finds

• Followers: 43K
• Engagement: 9.5%
• Focus: Affordable tech alternatives
• Why partner: Budget-friendly tech brands

@gamingsetup_pro

• Followers: 88K
• Engagement: 5.3%
• Focus: Gaming gear, setup tours
• Why partner: Gaming peripherals, hardware

@appreviews_daily

• Followers: 31K
• Engagement: 10.8%
• Focus: App reviews, mobile productivity
• Why partner: SaaS and app partnerships

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Personal Finance

@debtfree_journey

• Followers: 56K
• Engagement: 7.9%
• Focus: Debt payoff, financial freedom
• Why partner: Financial tools, budgeting apps

@investing_basics

• Followers: 74K
• Engagement: 6.1%
• Focus: Beginner investing, stock market education
• Why partner: Investment platforms, courses

@frugalliving_tips

• Followers: 49K
• Engagement: 8.7%
• Focus: Money-saving strategies, frugal lifestyle
• Why partner: Budget products, discount services

@sidehustle_success

• Followers: 67K
• Engagement: 6.5%
• Focus: Side businesses, extra income
• Why partner: Business tools, course creators

@realestate_investing101

• Followers: 41K
• Engagement: 9.1%
• Focus: Real estate investing for beginners
• Why partner: Real estate services, education

@moneyminds_youth

• Followers: 29K
• Engagement: 11.3%
• Focus: Financial literacy for Gen Z
• Why partner: Youth-focused financial products

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Business & Entrepreneurship

@smallbiz_tactics

• Followers: 63K
• Engagement: 7.2%
• Focus: Small business strategies, scaling tips
• Why partner: Business software, services

@solopreneur_life

• Followers: 51K
• Engagement: 8.6%
• Focus: One-person businesses, freelancing
• Why partner: Productivity tools, freelance platforms

@startupfounders_

• Followers: 72K
• Engagement: 6.3%
• Focus: Startup journey, fundraising
• Why partner: SaaS tools, business services

@ecommerce_growth

• Followers: 58K
• Engagement: 7.4%
• Focus: E-commerce strategies, Shopify tips
• Why partner: E-commerce tools, plugins

@contentcreator_biz

• Followers: 44K
• Engagement: 9.3%
• Focus: Creator economy, monetization
• Why partner: Creator tools, platforms

@womenbusinessowners

• Followers: 37K
• Engagement: 10.4%
• Focus: Female entrepreneurship, community
• Why partner: Women-focused business products

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Pets & Animals

@dogtraining_basics

• Followers: 81K
• Engagement: 5.7%
• Focus: Positive dog training, behavior tips
• Why partner: Pet training products, treats

@catsofinstagram_daily

• Followers: 76K
• Engagement: 6.4%
• Focus: Cat care, funny cat content
• Why partner: Cat products, subscription boxes

@adoptdontshop_advocate

• Followers: 48K
• Engagement: 9.1%
• Focus: Pet adoption, rescue stories
• Why partner: Ethical pet brands, donations

@petnutrition_expert

• Followers: 39K
• Engagement: 9.8%
• Focus: Pet food, nutrition science
• Why partner: Premium pet food brands

@exoticpets_care

• Followers: 33K
• Engagement: 10.6%
• Focus: Reptiles, birds, exotic animals
• Why partner: Specialty pet products

@seniordogs_love

• Followers: 26K
• Engagement: 12.4%
• Focus: Senior dog care, end-of-life support
• Why partner: Senior pet products, high emotional engagement

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Photography

@iphonephotography_tips

• Followers: 69K
• Engagement: 6.7%
• Focus: Mobile photography, editing apps
• Why partner: Photography apps, mobile accessories

@portraitphotographer_

• Followers: 54K
• Engagement: 8.2%
• Focus: Portrait techniques, lighting
• Why partner: Photography gear, courses

@streetphotography_daily

• Followers: 47K
• Engagement: 8.9%
• Focus: Street photography, urban captures
• Why partner: Camera gear, photography travel

@beginnerphotography101

• Followers: 62K
• Engagement: 7.1%
• Focus: Photography basics for newbies
• Why partner: Entry-level camera gear, courses

@filmisnotdead_

• Followers: 35K
• Engagement: 10.5%
• Focus: Film photography, analog cameras
• Why partner: Film stock, vintage camera shops

@landscapecaptures

• Followers: 58K
• Engagement: 7.6%
• Focus: Landscape photography, nature shots
• Why partner: Outdoor photography gear, travel

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Art & Creativity

@procreate_artist

• Followers: 66K
• Engagement: 6.9%
• Focus: Digital art, iPad illustration
• Why partner: Digital art tools, styluses

@watercolor_daily

• Followers: 42K
• Engagement: 9.4%
• Focus: Watercolor techniques, tutorials
• Why partner: Art supplies, watercolor brands

@handlettering_love

• Followers: 51K
• Engagement: 8.3%
• Focus: Hand lettering, calligraphy
• Why partner: Brush pens, paper products

@abstractart_modern

• Followers: 38K
• Engagement: 10.1%
• Focus: Abstract painting, modern art
• Why partner: Art supplies, online galleries

@craftingtutorials_

• Followers: 73K
• Engagement: 6.2%
• Focus: DIY crafts, handmade projects
• Why partner: Craft supplies, kits

@sculpture_studio

• Followers: 29K
• Engagement: 11.7%
• Focus: Sculpture, 3D art
• Why partner: Sculpting tools, materials

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Education & Learning

@studytips_college

• Followers: 77K
• Engagement: 6.0%
• Focus: Study methods, college success
• Why partner: Study tools, productivity apps

@homeschool_journey

• Followers: 53K
• Engagement: 8.5%
• Focus: Homeschooling, curriculum reviews
• Why partner: Educational materials, subscriptions

@languagelearning_daily

• Followers: 61K
• Engagement: 7.3%
• Focus: Language learning tips, polyglot journey
• Why partner: Language apps, courses

@stem_education

• Followers: 45K
• Engagement: 9.0%
• Focus: STEM learning, science experiments
• Why partner: Educational toys, STEM kits

@bookclub_recommendations

• Followers: 68K
• Engagement: 6.6%
• Focus: Book reviews, reading challenges
• Why partner: Book subscriptions, bookish products

@skillshare_daily

• Followers: 36K
• Engagement: 10.2%
• Focus: Online learning, skill development
• Why partner: Online course platforms

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Sustainability & Environment

@zerowaste_living

• Followers: 59K
• Engagement: 7.8%
• Focus: Zero waste lifestyle, plastic-free
• Why partner: Sustainable products, reusables

@climateaction_now

• Followers: 43K
• Engagement: 9.2%
• Focus: Climate activism, environmental news
• Why partner: Eco-friendly brands, nonprofits

@sustainableliving_tips

• Followers: 71K
• Engagement: 6.5%
• Focus: Sustainable swaps, green living
• Why partner: Green products, eco brands

@upcycling_projects

• Followers: 37K
• Engagement: 10.3%
• Focus: Upcycling, repurposing materials
• Why partner: DIY brands, sustainable materials

@ethicalfashion_guide

• Followers: 48K
• Engagement: 8.7%
• Focus: Ethical fashion, brand transparency
• Why partner: Ethical clothing brands

@gardening_organic

• Followers: 55K
• Engagement: 7.9%
• Focus: Organic gardening, composting
• Why partner: Gardening tools, seeds, organic products

How to Use This Micro Influencer List

For Brands & Marketers

Step 1: Identify Your Niche

• Find the category that matches your product/service
• Review all creators in that category
• Look for audience alignment, not just follower count

Step 2: Vet Each Influencer

• Visit their profile
• Check recent engagement (likes, comments, saves)
• Read comments for quality (real engagement vs. bots)
• Review their previous brand partnerships

Step 3: Check Audience Fit

• Do their followers match your target demographic?
• Is their content style aligned with your brand?
• Do they share your brand values?

Step 4: Prioritize by Engagement Rate

• 10%+ = Exceptional (prioritize these)
• 7-9% = Very good (strong partnerships)
• 5-6% = Good (still worth reaching out)
• 3-4% = Acceptable (proceed with caution)

Step 5: Reach Out

• Personalize your outreach (mention specific posts)
• Be clear about compensation
• Propose collaboration ideas
• Ask for their media kit

For Aspiring Influencers

How to get ON this list:

Build engaged community (not just followers):

• Focus on 1 specific niche
• Post consistently (minimum 3x/week)
• Respond to every comment
• Create valuable, helpful content
• Show up in Stories daily

Improve your engagement rate:

• Ask questions in captions
• Use polls and interactive stickers
• Create shareable content
• Post when your audience is active
• Use strong calls-to-action

Attract brand partnerships:

• Work with 1-2 small brands first (build portfolio)
• Create professional media kit
• Include "work with me" in bio
• Share UGC (user-generated style) content
• Be open about partnerships (brands notice this)

Timeline to 10K+ followers:

• Months 1-3: 0 → 1K (niche clarity, consistency)
• Months 4-6: 1K → 3K (content refinement)
• Months 7-9: 3K → 6K (community engagement)
• Months 10-12: 6K → 10K+ (momentum kicks in)

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Engagement Rate Benchmarks by Niche

Highest engagement niches:

• Art & Creativity: 9-12%
• Pets & Animals: 8-12%
• Parenting & Family: 8-11%

Medium engagement niches:

• Beauty & Makeup: 6-9%
• Food & Cooking: 6-9%
• Fitness & Wellness: 6-8%

Lower engagement niches (but higher purchasing intent):

• Tech & Gadgets: 4-7%
• Business & Entrepreneurship: 5-7%
• Personal Finance: 5-7%

Why this matters for brands: High engagement ≠ always best for ROI. Business and finance influencers have lower engagement but their audiences have higher purchasing power and intent.

Match your goal to engagement type:

• Awareness campaigns → High engagement niches
• Lead generation → Medium engagement, high intent
• Direct sales → Lower engagement, buyer-ready audiences

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Partnership Pricing Guide

What to expect when partnering with micro-influencers:

Pricing by Follower Count

10K-25K followers:

• Instagram post: $100-300
• Instagram Story (24hr): $50-150
• Reel/TikTok: $150-400
• Multiple deliverables: $300-800

25K-50K followers:

• Instagram post: $250-600
• Instagram Story (24hr): $100-250
• Reel/TikTok: $300-700
• Multiple deliverables: $600-1,500

50K-100K followers:

• Instagram post: $500-1,200
• Instagram Story (24hr): $200-400
• Reel/TikTok: $600-1,500
• Multiple deliverables: $1,200-3,000

Factors that increase price:

• Exceptionally high engagement (10%+)
• Specific niche expertise
• Usage rights (ads, website, etc.)
• Exclusivity clauses
• Long-term commitment

Ways to reduce cost:

• Offer product/service instead of cash (smaller creators)
• Bundle multiple creators
• Commit to 3-6 month partnerships
• Allow creative freedom (less rounds of revisions)

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Red Flags to Avoid

When vetting influencers from this (or any) list:

❌ Fake followers:

• Check follower growth (sudden spikes = purchased followers)
• Use tools: HypeAuditor, IG Audit
• Look for engagement-to-follower ratio (if 50K followers but 200 likes = suspicious)

❌ Engagement pods/bots:

• Read comments (generic "nice pic!" = bots)
• Check if same accounts comment on everything
• Look for meaningful conversations

❌ Inconsistent content:

• Erratic posting (nothing for weeks, then 10 posts in a day)
• Constantly changing niches (no clear audience)
• Overly promotional (every post is a sponsored ad)

❌ Controversy/brand safety issues:

• Google their username + "controversy"
• Check past brand partnerships (any scandals?)
• Review their values alignment with yours

Trust your gut. If something feels off, it probably is.

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Finding More Micro-Influencers

Beyond this list, here's how to discover more:

Manual Search Methods

Instagram hashtag method:

1. Search niche hashtag (e.g., #veganfitness)
2. Go to "Top" posts
3. Click on accounts with 10K-100K followers
4. Check engagement rate
5. Add to your list if qualified

Instagram location search:

1. Search your city/region
2. Browse location-tagged posts
3. Find local creators in your niche
4. Great for local business partnerships

Competitor analysis:

1. Find competitors' posts
2. See who's tagged/mentioned them
3. Check who comments consistently
4. These creators are already interested in your industry

Tool-Based Discovery

Free tools:

• HypeAuditor (limited free searches)
• Social Blade (follower tracking)
• Instagram native search

Paid tools ($50-300/month):

• Upfluence
• AspireIQ
• Klear
• CreatorIQ

Best method: Combine manual search with 1 paid tool for verification.

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Related Resources

• Micro Influencer Examples - Real success stories analyzed
• Top Female Instagram Influencers - Women dominating social
• Hispanic Influencers - Latinx creator database
• Influencer Video Marketing - Video content strategy
• Influencer Partnerships - Partnership basics

The bottom line: This list is your shortcut.

Instead of spending weeks searching for micro-influencers, you now have 100+ vetted creators organized by niche with real engagement data.

Your next steps:

1. Pick your niche
2. Vet 5-10 creators from the list
3. Reach out with personalized pitches
4. Start with 2-3 test partnerships
5. Scale what works

The influencers are here. The data is clear. Now go build partnerships that actually drive results.

Start today.