Missinglettr vs Buffer 2026: Which One Should You Pick?
TL;DR - Quick Answer
11 min readBuffer 2026 offers better value with more features at a lower price. Missinglettr excels in simplicity but costs more for similar functionality.
Quick answer: Buffer is for manual scheduling (free plan available). Missinglettr is for automated blog campaigns (starts at $15/month).
Different tools for different needs. See our full Buffer review and Missinglettr review for details.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialQuick Comparison
Pricing Side-by-Side
Buffer Pricing
Example: 10 channels on Essentials = $60/month
Missinglettr Pricing
You're a blogger who publishes 3 articles weekly. You want automated social promotion. Which tool?
💡 Tip: Think carefully before selecting your answer!
Key Difference: Manual vs Automated
Buffer Approach
You control everything:
- Choose post content
- Pick posting times
- Select platforms
- Decide frequency
Best for: Content variety beyond blog posts.
Missinglettr Approach
It automates for you:
- Reads your blog posts
- Creates social variations
- Schedules over 12 months
- Recycles evergreen content
Best for: Consistent bloggers wanting hands-off promotion.
Cost Comparison by Scenario
Solo Blogger (3 accounts)
Content Creator (6 accounts)
Marketing Team (10 accounts)
Pattern: Buffer wins for control. Missinglettr wins for automation and team accounts.
Features That Matter
Scheduling
Buffer:
- Full manual control
- Best time suggestions
- Queue-based posting
- Calendar view
Missinglettr:
- Automated campaigns only
- 12-month drip schedules
- Limited manual control
- Set-and-forget
Winner: Buffer for control. Missinglettr for automation.
You want to post a time-sensitive announcement about a flash sale. Which tool works better?
💡 Tip: Think carefully before selecting your answer!
Content Types
Buffer:
- Any content type
- Manual creation
- Flexible formats
- All platforms equally
Missinglettr:
- Blog-focused
- Auto-generated variations
- Quote graphics
- Limited to blog repurposing
Winner: Buffer. Works with all content types.
Content Recycling
Buffer:
- No automatic recycling
- Manual resharing required
- No evergreen features
- You track what to repost
Missinglettr:
- Automatic 12-month recycling
- Evergreen campaigns
- Variation generation
- Set once, runs all year
Winner: Missinglettr. Built for content recycling.
Platform Support
Buffer: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Mastodon, Bluesky, Threads
Missinglettr: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest
Winner: Buffer. More platforms including newer ones.
You need to post to Threads and Bluesky. Which tool supports both?
💡 Tip: Think carefully before selecting your answer!
Pros and Cons
Buffer Pros
- ✅ Free plan available
- ✅ Full scheduling control
- ✅ More platforms
- ✅ Any content type
Buffer Cons
- ❌ Manual effort required
- ❌ No automated recycling
- ❌ Per-channel pricing adds up
- ❌ No video templates
Missinglettr Pros
- ✅ Automated campaigns
- ✅ 12-month recycling
- ✅ Time-saving for bloggers
- ✅ Curate content discovery
Missinglettr Cons
- ❌ Blog-focused only
- ❌ Limited manual control
- ❌ Fewer platforms
- ❌ Not full social management
Who Should Use Which?
Pick Buffer if you:
- Want full control over posts
- Share varied content (not just blogs)
- Need a free option
- Post to Threads/Bluesky
- Value flexibility over automation
Pick Missinglettr if you:
- Blog regularly (2+ times weekly)
- Want hands-off promotion
- Focus on content repurposing
- Don't need manual scheduling
- Want evergreen recycling
Can You Use Both?
Yes. Some users combine them:
- Missinglettr, automated blog campaigns
- Buffer, manual time-sensitive posts
This adds complexity and cost but covers both needs.
Neither Has Full AI Content
Both tools have limited AI:
Buffer: Basic AI assistant for suggestions Missinglettr: AI for content variations
If you need unlimited AI content:
Final decision: You publish 1 blog post monthly and share diverse content daily. Buffer or Missinglettr?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Neither Buffer nor Missinglettr has unlimited AI content or video templates. If you need more:
Try SocialRails free →Quick Answers
Is Buffer or Missinglettr cheaper? Buffer is free for 3 channels. Missinglettr starts at $15/month.
Which is better for blogs? Missinglettr. It's designed specifically for blog-to-social automation.
Which gives more control? Buffer. You control every post manually.
Does either have AI content? Both have basic/limited AI. Neither writes unlimited posts.
Can I use both together? Yes. Missinglettr for blog automation, Buffer for manual posts.
Summary
Buffer: Best for manual scheduling control and diverse content types.
Missinglettr: Best for bloggers wanting automated 12-month campaigns.
Neither: Has full AI content generation or video templates.
Best alternative: SocialRails at $29-99/month with unlimited AI and full scheduling.
Create content, post everywhere
Create posts, images, and carousels with AI. Schedule to 9 platforms in seconds.
Start your free trialRelated
Tool Reviews:
Alternatives Guides:
More Comparisons:
Best-Of Guides:
Was this article helpful?
Let us know what you think!