35 Social Media Influencers to Follow on X/Twitter (2025)
TL;DR - Quick Answer
15 min readTips you can use today. What works and what doesn't.
35 Social Media Influencers to Follow on X/Twitter
Quick picks: @MattNavarra for breaking news, @garyvee for motivation, @neilpatel for tactics, @randfish for honest takes.
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Marketing Strategy Leaders
Seth Godin (@ThisIsSethsBlog)
Big-picture marketing philosophy. Timeless wisdom in bite-sized posts.
Best for: Strategic thinking.
Gary Vaynerchuk (@garyvee)
Constant posts about marketing trends, platform changes, and personal branding. Motivational with practical insights.
Best for: Motivation and multi-platform strategy.
Ann Handley (@MarketingProfs)
Content marketing expertise. Thoughtful posts about writing, storytelling, and content strategy.
Best for: Content marketers and writers.
Neil Patel (@neilpatel)
Data-driven marketing tips. SEO strategies and growth tactics. Frequent, specific, actionable.
Best for: SEO and data-focused marketers.
Rand Fishkin (@randfish)
Unfiltered takes on marketing and platform changes. Data-backed opinions. No BS.
Best for: Honest industry analysis.
Which influencer is known for honest, unfiltered marketing takes?
Social Media Marketing Experts
Mari Smith (@MariSmith)
Known as the "Queen of Facebook." Meta platform updates, strategies, and best practices.
Best for: Facebook and Instagram marketers.
Michael Stelzner (@Mike_Stelzner)
Founder of Social Media Examiner. Industry news, podcast clips, and marketing insights.
Best for: Staying current with industry news.
Content Creation Experts
Andy Crestodina (@caborado)
Detailed content marketing tips. SEO insights. Web optimization strategies.
Best for: Content strategists wanting depth.
Lily Ray (@lilyraynyc)
Detailed analysis of Google updates. Impact on content strategies.
Best for: SEO professionals and content teams.
Who should you follow for Google algorithm update analysis?
Platform-Specific Experts
TikTok
YouTube
Analytics and Data Experts
Avinash Kaushik (@avinash)
Deep insights on analytics, measurement, and data-driven marketing.
Best for: Analytics-focused marketers.
Advertising Experts
Jon Loomer (@jonloomer)
Meta advertising tactics. Targeting strategies. Campaign optimization.
Best for: Paid social media advertisers.
Who should you follow for Facebook advertising tactics?
Industry News Accounts
Matt Navarra (@MattNavarra)
Often first to share platform feature updates and changes. Must-follow for breaking news.
Best for: Breaking social media news.
Emerging Voices
Jack Appleby (@jappleby)
Creator of the Future Social newsletter. Known for breaking down successful social media and influencer marketing campaigns. Must-follow for social media managers.
Best for: Campaign analysis and social strategy.
Amanda Natividad (@amandanat)
Coined the term "Zero-Click Content" to describe how content marketers should operate on social platforms. Shares marketing tips and audience research insights.
Best for: Content strategists embracing native content.
Nathan Baugh (@nathanbaugh27)
Teaches storytelling principles using examples from authors like Kurt Vonnegut and movies like The Dark Knight. Practical storytelling for marketers.
Best for: Marketers who want to tell better stories.
Katelyn Bourgoin (@KateBour)
Customer research insights. Understanding what makes people buy. Named one of Forbes' "top 20 wonder women of SaaS marketing and growth."
Best for: Research-focused marketers.
Steph Smith (@stephsmithio)
Leads trend forecasting for HubSpot's The Hustle. Created "Doing Content Right" for content marketing professionals.
Best for: Trend spotting and content strategy.
Eddie Shleyner (@VeryGoodCopy)
Copywriting tips and persuasion techniques. Simple, actionable posts.
Best for: Writers and copywriters.
How to Get Value from Following
Create Twitter Lists
Organize by category:
- Daily reads: Top 10 must-follows
- News: Platform updates
- Inspiration: Big-picture thinking
- Tactics: How-to content
Engage Thoughtfully
Do:
- Reply with genuine insights
- Share their content with your commentary
- Ask thoughtful questions
Don't:
- Ask them to do things for you
- Reply "great post!" without substance
- DM with pitches
What's the best way to build relationships with influencers on Twitter?
Red Flags to Unfollow
Unfollow if they:
- Constantly self-promote without value
- Share outdated advice
- Create controversy for engagement
- Give generic advice without specifics
- Only sell courses, no free value
External Resources
- Foundation's 100+ Marketers to Follow on X - Extensive list with categories
- Feedspot's Top 90 Marketing Influencers - Ranked by engagement
- The CMO's 12 Marketing Twitter Accounts - Curated leadership picks
- Dash Social's Top Marketing Leaders - Strategy-focused follows
Related Resources
Twitter/X Strategy:
- How to Grow on Twitter/X Complete Guide
- Best Time to Post on Twitter
- Twitter Lists Complete Guide
- How to Increase Twitter Impressions
- How to Use Twitter Analytics to Grow Business
Influencer Marketing:
- X/Twitter Influencer Marketing Guide
- Influencer Marketing for Small Businesses
- Influencer Marketing Campaign Examples
- Affiliate Marketing vs Influencer Marketing
Content Ideas:
Related Tools:
FAQ
How many accounts should I follow?
50-200 max that you actually read. Use Twitter Lists to organize. Quality beats quantity.
Should I turn on notifications?
Only for 5-10 accounts max. Too many notifications become noise. Use Lists instead.
Do influencers respond to followers?
Many do, especially to valuable replies. Reply early to new posts with insights. Don't take silence personally.
How do I find new accounts to follow?
Look at who your favorites engage with. Check "Who to follow" suggestions. Search industry hashtags. Review conference speaker lists.
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