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Frequently Asked Questions

Why use 3 tiers instead of 2 or 4?
Three tiers optimize for decision-making. Two feels limiting, four causes analysis paralysis. The middle tier (Standard) becomes the anchor - most clients choose it because it feels balanced between too basic and too expensive.
How should I price the tiers relative to each other?
Standard is your anchor price. Basic should be 50-70% of Standard to create clear differentiation. Pro should be 150-200% of Standard. This creates a natural upgrade path while making Standard feel like the best value.
What features should I include in each tier?
Basic: Core deliverables with limited volume/support. Standard: Full service with reasonable limits. Pro: Unlimited/premium features plus white-glove service. Key differentiators should be support level, deliverable volume, and access to you.
Should I highlight one tier as recommended?
Yes, always highlight your Standard tier as Most Popular or Recommended. This uses social proof to guide decisions and typically increases conversions on your preferred tier by 20-30%.

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