Transform expert interviews and transcripts into powerful social proof content. Extract quotes that build authority and engage your B2B audience.
Tip: Include context and full sentences for best quote extraction results.
Posts from one interview
More engagement with expert quotes
Subject matter expert authority
Build credibility with expert backing
Review your transcript or recording and look for: 1) Surprising or contrarian statements, 2) Clear, quotable sentences that stand alone, 3) Data points or specific examples, 4) Emotional moments or passionate opinions, 5) Actionable advice. The best quotes make readers stop scrolling - they challenge assumptions, provide unique insights, or offer clear value. Aim for quotes that work without context.
Effective B2B expert quotes have these qualities: 1) Authority - the expert has credibility on the topic, 2) Specificity - concrete details beat vague generalizations, 3) Originality - says something not everyone is saying, 4) Actionability - provides insight people can use, 5) Memorability - phrased in a way that sticks. The quote should add value beyond what you could say yourself.
Yes, always get permission before publicly sharing quotes, especially in B2B contexts. Best practice: Send the quote and post draft to the expert for approval before publishing. Many experts appreciate the exposure and will share your post, amplifying its reach. Permission protects you legally and maintains good relationships for future collaborations.
One interview can generate 10-20+ pieces of content: 1) Pull 5-7 standalone quotes for individual posts, 2) Create a thread combining multiple insights, 3) Design quote card graphics for each key point, 4) Write a summary post with highlights, 5) Turn insights into carousel posts, 6) Use quotes in email newsletters, 7) Create a blog post expanding on the conversation. Space these out over weeks for sustained content.
LinkedIn expert quotes perform best when you: 1) Lead with the quote in quotation marks, 2) Add 2-3 sentences of your commentary on why it matters, 3) Include the expert's name and title, 4) Tag their profile so they can engage, 5) End with a question to drive comments. Quote card graphics (image with quote overlay) also perform well and stop the scroll.
Standard format: '— [Name], [Title] at [Company]'. On LinkedIn, tag their profile. On Twitter, include their handle. For podcasts or webinars, mention the source: 'From our recent podcast episode...' or 'Speaking at [event]...' Always verify the attribution is accurate and the expert is comfortable with how they're being credited.
| Quote Type | Description | Engagement Potential | Best Platform |
|---|---|---|---|
| Contrarian Take | Challenges conventional wisdom | Very High | LinkedIn, Twitter |
| Data Point | Specific statistic or number | High | Any platform |
| Prediction | Future trend or forecast | High | LinkedIn, Blog |
| Actionable Advice | Clear how-to or tip | Medium-High | LinkedIn, Email |
| Personal Story | Experience-based insight | Medium-High | LinkedIn, Podcast |
| Framework/Model | Named methodology or process | Medium | Blog, Carousel |
When reviewing transcripts, look for phrases like:
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