Free Campaign URL Builder
Create trackable campaign URLs with UTM parameters. Monitor your marketing performance across different channels, campaigns, and ad variations with precision.
Build Your URL
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The landing page URL
Where the traffic comes from (utm_source)
Marketing medium (utm_medium)
Product, promo code, or slogan (utm_campaign)
Paid keywords (utm_term)
Differentiate ads/links (utm_content)
No URL Generated Yet
Fill in the required fields and click "Generate Campaign URL" to create your trackable link.
UTM Parameter Best Practices
Common Sources
- • facebook - Facebook posts/ads
- • google - Google Ads or organic
- • twitter - Twitter/X posts
- • newsletter - Email campaigns
- • linkedin - LinkedIn content
- • instagram - Instagram bio/stories
Common Mediums
- • social - Social media posts
- • email - Email marketing
- • cpc - Cost-per-click campaigns
- • banner - Display advertising
- • affiliate - Affiliate marketing
- • referral - Partner referrals
Pro Tips
- ✓ Use lowercase for consistency (utm_source=facebook not Facebook)
- ✓ Use underscores instead of spaces (summer_sale not "summer sale")
- ✓ Be consistent with naming conventions across campaigns
- ✓ Keep names short but descriptive
- ✓ Document your UTM strategy for team alignment
- ✓ Test URLs before launching campaigns
- ✓ Use utm_content to A/B test different ad variations
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