Facebook Engagement Benchmark Calculator
Compare your Facebook page performance against industry standards and page size benchmarks. Discover where you stand and how to improve.
Calculate Your Engagement Rate
Enter your Facebook post metrics to compare against industry benchmarks
How Facebook Engagement Rate is Calculated
Why These Metrics Matter:
- Likes: Basic engagement signal
- Reactions: Emotional engagement (Love, Haha, Wow, etc.)
- Comments: Highest value - shows deep engagement
- Shares: Extends reach and indicates quality content
Content Type Impact:
- Native Videos: 1.4x engagement boost
- Photos: 1.0x baseline engagement
- Text Posts: 0.8x engagement (but good for discussion)
- Link Posts: 0.7x engagement (lowest performing)
Why Facebook Engagement Benchmarks Are Critical in 2025
With Facebook's evolving algorithm prioritizing meaningful interactions, understanding benchmarks helps you stay competitive and maximize organic reach.
Algorithm Visibility
Facebook's algorithm favors posts with high engagement rates. Pages above industry benchmarks get more organic reach than those below.
Ad Cost Efficiency
Pages with high organic engagement see lower ad costs. Better benchmarks lead to better ROI on paid campaigns.
Competitive Analysis
Benchmarks reveal if you're leading or lagging in your industry, helping inform content strategy and resource allocation.
Facebook Engagement Benchmarks by Industry (2025)
Compare your performance against these updated industry standards
| Industry | Excellent | Good | Average |
|---|---|---|---|
| Pets & Animals | 2.0%+ | 1.2% | 0.7% |
| Beauty & Cosmetics | 1.7%+ | 1.0% | 0.6% |
| Fitness & Wellness | 1.6%+ | 1.0% | 0.6% |
| Food & Beverage | 1.5%+ | 0.9% | 0.5% |
| Sports & Athletics | 1.5%+ | 0.9% | 0.5% |
| Entertainment & Media | 1.4%+ | 0.8% | 0.5% |
| Fashion & Apparel | 1.4%+ | 0.8% | 0.5% |
| Nonprofit & Charity | 1.3%+ | 0.8% | 0.5% |
| Travel & Tourism | 1.3%+ | 0.7% | 0.4% |
| Retail & E-commerce | 1.2%+ | 0.7% | 0.4% |
| Home & Garden | 1.2%+ | 0.7% | 0.4% |
| Education & Training | 1.1%+ | 0.6% | 0.4% |
| Real Estate | 1.0%+ | 0.6% | 0.3% |
| Healthcare & Medical | 0.9%+ | 0.5% | 0.3% |
| Automotive | 0.9%+ | 0.5% | 0.3% |
Facebook Engagement Benchmark FAQ
What's considered good Facebook engagement in 2025?
For most industries, 0.5-1.0% is good, and 1.0%+ is excellent. However, this varies significantly by industry (Pets can hit 2%+, while Tech averages 0.4%). Page size also matters - smaller pages typically see higher rates.
Why is Facebook engagement lower than Instagram?
Facebook's audience tends to be older and more passive, plus the algorithm prioritizes friends and family over business pages. This naturally results in lower engagement rates compared to Instagram.
Should I track reactions separately from likes?
Include all reactions (Like, Love, Haha, Wow, Sad, Angry) in your engagement calculation. Reactions signal stronger emotional connection than traditional likes and are weighted more heavily by Facebook's algorithm.
How can I improve my Facebook engagement benchmark?
Post native videos which tend to perform well, ask questions to drive comments, respond within 30 minutes, use Facebook Stories and Live videos, and post during peak hours (1pm to 3pm weekdays). Focus on shareable, valuable content over promotional posts.
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