Facebook Engagement Rate Calculator
Calculate your Facebook post engagement rate to measure content performance and audience interaction.
Calculate Engagement Rate
Enter your Facebook post metrics to calculate engagement rate
How Facebook Engagement Rate is Calculated
Engagement Rate = (Likes + Comments + Shares) ÷ (Followers or Reach) × 100
Calculation Methods:
- By Followers: Shows how well content resonates with your audience
- By Reach: More accurate for viral content or posts with high organic reach
Facebook Engagement Rate Benchmarks
By Performance Level
Excellent:1.0%+
Good:0.5% - 1.0%
Average:0.1% - 0.5%
Below Average:Under 0.1%
Tips to Improve
- • Post when your audience is most active
- • Ask questions to encourage comments
- • Share valuable, relevant content
- • Use eye-catching visuals
- • Respond to comments promptly
Understanding Facebook Engagement
What Counts as Engagement?
- • Likes (including reactions)
- • Comments
- • Shares
- • Click-throughs to links
- • Video views (for video content)
Factors Affecting Engagement
- • Content quality and relevance
- • Posting time and frequency
- • Audience size and activity
- • Facebook algorithm changes
- • Industry and niche