Facebook Ad Library Explorer

Search and analyze Facebook ads from any advertiser. Discover competitor strategies, creative insights, and advertising trends in Facebook's public ad library.

Search Facebook Ads

How to Use Facebook Ad Library

Master competitive research and ad analysis

1. Search Strategy

  • • Use exact brand names for best results
  • • Try variations and misspellings
  • • Search industry keywords
  • • Filter by country and category

2. Analyze Ads

  • • Study ad creative and copy
  • • Note targeting demographics
  • • Identify campaign objectives
  • • Track ad frequency and duration

3. Apply Insights

  • • Adapt successful creative styles
  • • Test similar targeting strategies
  • • Identify market opportunities
  • • Benchmark your performance

Pro Tips for Ad Research

Research Strategies

  • • Monitor competitor ad frequency and changes
  • • Look for seasonal patterns in ad spending
  • • Identify new product launches through ads
  • • Study high-performing ad formats
  • • Track political and social issue advertising

Creative Analysis

  • • Note color schemes and visual styles
  • • Analyze headline and description patterns
  • • Study call-to-action button usage
  • • Identify emotional triggers and messaging
  • • Track video vs. image ad performance