How Much Should You Charge for Instagram Sponsored Posts?

By Follower Count

Nano (1K-10K): $10-100/post
Micro (10K-100K): $100-1,000/post
Mid-tier (100K-500K): $1,000-5,000/post
Macro (500K-1M): $5,000-10,000/post
Mega (1M+): $10,000+/post

Rate Calculation Formula

Base Rate:

Followers ÷ 1000 × $10-100

Multipliers:

• Engagement (2-4%): 1.0x
• Engagement (4-6%): 1.3x
• Engagement (6%+): 1.5x
• Premium niche: 1.5-2.0x
• Reel content: +25%

What Affects Instagram Sponsored Post Rates?

👥

Follower Count

More followers = higher base rate. Industry standard is $10-100 per 1,000 followers.

❤️

Engagement Rate

High engagement (5%+) can increase rates by 50-100%. Quality over quantity!

🎯

Niche Expertise

Finance, tech, and business niches command 50-100% premium over lifestyle.

📱

Content Type

Reels earn 25% more than feed posts. Stories typically 50% of feed post rate.

📊

Audience Quality

Real, engaged followers in high-income countries command premium rates.

⚡

Usage Rights

Brands using content in ads should pay 50-200% more for extended usage rights.

Instagram Sponsored Post Rates by Niche (2025)

Premium Niches (1.5-2.0x)

💰 Finance & Investing
💼 Business & Marketing
🖥️ Technology & SaaS
🏠 Real Estate
⚖️ Legal Services

Mid-Tier Niches (1.1-1.3x)

👗 Fashion & Style
💄 Beauty & Skincare
✈️ Travel & Adventure
👶 Parenting & Family
💪 Fitness & Health

Standard Niches (1.0x)

🌟 Lifestyle & Vlogs
🍕 Food & Cooking
🎮 Gaming
🎵 Music & Entertainment
📸 Photography

Instagram Sponsored Post Package Ideas

📦 Content Package

✓ 1 Feed Post
✓ 3 Stories (24hrs)
✓ 1 Reel

Recommended pricing:

Total - 15% discount

🎯 Campaign Package

✓ 3 Feed Posts
✓ 6 Stories
✓ 2 Reels

Recommended pricing:

Total - 20% discount

💡 Pro Tip: Offer package deals to secure larger contracts and provide more value to brands. Multi-post campaigns typically result in better performance and higher brand satisfaction.

Instagram Sponsored Post Best Practices

✅ Do This:

✓ Create a media kit with stats, demographics, past collaborations
✓ Show your analytics to justify premium rates
✓ Negotiate usage rights separately from base rate
✓ Require 50% upfront payment before content creation
✓ Set clear deliverables in a written contract
✓ Maintain authenticity, only work with brands you trust

❌ Avoid This:

✗ Don't work for "exposure", always charge fair rates
✗ Don't undersell your worth to win deals
✗ Don't skip contracts, protect yourself legally
✗ Don't ignore FTC guidelines, always disclose #ad
✗ Don't give unlimited revisions, cap at 2-3 rounds
✗ Don't forget taxes, set aside 25-30% for taxes

Frequently Asked Questions

How much should I charge for an Instagram sponsored post with 10K followers?

With 10K followers, charge $100-500 per sponsored feed post depending on engagement rate and niche. High engagement (5%+) or premium niches (finance, tech) can command $300-500, while average engagement might be $100-200.

What's the difference between feed post and Story rates?

Instagram Stories typically cost 40-50% of feed post rates since they disappear after 24 hours. If your feed post rate is $500, charge $200-250 per Story. Stories work well as add-ons to feed post packages.

Should I charge more for Instagram Reels?

Yes! Reels typically command 20-30% premium over feed posts due to higher production effort and better reach. They often get 2-3x more views than regular posts, making them more valuable to brands.

How do I calculate my engagement rate for pricing?

Calculate engagement rate by: (Total Likes + Comments) ÷ Followers × 100. For example: If you have 10K followers and get 400 likes + 50 comments per post, your engagement rate is (450 ÷ 10,000) × 100 = 4.5%.

What should I charge for usage rights?

Usage rights should be negotiated separately. Charge +50% for 1 month of paid promotion, +100% for 3 months, +200-500% for print/billboard usage, and +500-1000% for TV commercial usage.

How much do Instagram influencers with 100K followers make per post?

With 100K followers, expect to charge $1,000-5,000 per sponsored post. The exact rate depends on engagement (higher engagement = higher rate), niche (finance/tech earn more), and content type (Reels earn 25% more).

Should I offer package discounts?

Yes! Offer 10-15% discount for 3-post packages and 20-25% for 5+ posts. This benefits both parties: brands get better value and consistent content, while you secure larger contracts with guaranteed income.

Is this Instagram rate calculator free to use?

Yes! Our Instagram sponsored post rate calculator is 100% free with no sign-ups, limits, or hidden fees. Calculate fair pricing instantly based on 2025 industry benchmarks and your specific profile metrics.

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