Why TikTok Pricing Is Different: Views > Followers
TikTok is the only platform where views matter more than follower count.
Unlike Instagram or YouTube, TikTok's algorithm can push any video viral - even from accounts with 0 followers. Brands pay for reach and engagement, not vanity metrics. Your average views and engagement rate are your true pricing power.
Average TikTok Rates by Views
- 10K-50K avg views: $50-250/video
- 50K-100K avg views: $250-500/video
- 100K-500K avg views: $500-2,500/video
- 500K-1M avg views: $2,500-5,000/video
- 1M+ avg views: $5,000+/video
TikTok Rate Formula
Base Rate:
(Avg Views ÷ 1000) × $5-$25
Multipliers:
- • Viral content (2x avg views): +60%
- • High engagement (10%+): +60%
- • Finance/edu niche: +50-60%
- • Video series: 2.5x single video
TikTok Sponsored Content Best Practices
✅ Maximize Your TikTok Rates
- ✓ Highlight view consistency, Show last 20 videos' views
- ✓ Emphasize FYP frequency, How often you hit For You Page
- ✓ Show viral track record, Past videos that went viral
- ✓ Offer trending sound integration, Increases viral potential
- ✓ Package multi-video series, Series perform 3x better
- ✓ Prove Gen Z reach, 60% of TikTok is 16-24 years old
❌ TikTok Pricing Mistakes
- ✗ Pricing based on followers, Views matter 3x more than followers
- ✗ Charging Instagram rates, TikTok is typically 30-50% lower
- ✗ Not using algorithm, TikTok can make any video viral
- ✗ Ignoring trending sounds, Trends add 40-60% viral potential
- ✗ Single video deals, Series campaigns convert better
- ✗ Forgetting authenticity clause, TikTok audiences hate ads
Frequently Asked Questions
How much should I charge for a TikTok sponsored video?
Charge $5-25 per 1,000 average views (not followers). For 100K average views, expect $500-2,500 per video depending on engagement and niche. Beauty, education, and finance niches command 30-60% premiums.
Do followers or views matter more on TikTok?
Views matter 3-5x more than followers on TikTok. The algorithm can make any video viral regardless of follower count. Price based on your average views across the last 10-20 videos, not your follower count.
What's a good engagement rate for TikTok pricing?
TikTok engagement rates are higher than other platforms: 3-6% is average, 6-9% is good, and 9%+ is excellent. High engagement (10%+) can increase your rates by 50-60% above baseline.
Should I charge more for trending sounds?
Yes! Using trending sounds increases viral potential by 40-60%. Charge 20-30% more if brands want you to use specific trending sounds, as this requires timing and creative strategy to maximize reach.
How much do TikTok creators with 100K followers make?
With 100K followers averaging 75K views per video, expect $375-1,875 per sponsored video. However, if you consistently hit 200K+ views (2x followers), you can command $1,000-5,000+ due to viral reach.
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