Product Launch Social Media Calendar Generator

Start building anticipation 2-4 weeks before launch for most products. For major launches (SaaS, courses), 4-6 weeks gives you time to build a waitlist. For smaller products or updates, 1-2 weeks is sufficient. The key is having enough runway to move through teaser, hype, and launch phases without rushing.

Pre-launch content should tease without revealing everything. Share behind-the-scenes development, the problem you're solving, early testimonials from beta users, countdown posts, and sneak peeks of features. Build curiosity by asking questions like 'What if you could...' that hint at your solution. Collect waitlist signups to gauge interest.

Post 3-5 times across platforms on launch day. Morning: main announcement. Midday: feature highlight or testimonial. Afternoon: FAQ or how-to-get-started. Evening: early customer wins or day-1 stats. Space them out and use Stories/ephemeral content for real-time updates. Each post should add value, not just repeat the same message.

It depends on your audience. LinkedIn works well for B2B SaaS and professional tools. Instagram and TikTok are ideal for consumer products and visual items. Twitter/X is great for tech products and building in public. Product Hunt is essential for SaaS launches. Focus on 2-3 platforms where your audience already is rather than trying to be everywhere.

Use genuine scarcity: limited early-bird pricing, bonus content for first customers, or a founding member tier. Be transparent about why the offer is limited. Countdown posts work well. Share social proof as it happens ('50 people signed up in the first hour'). Avoid fake urgency. People see through it and it damages trust.

Most launches don't go viral, and that's okay. Success is measured by reaching your target audience and converting them. Focus on quality over quantity. 100 ideal customers beats 10,000 random followers. Keep posting after launch day with customer stories, use cases, and results. Many products build momentum over weeks, not hours.