Free Product Launch Checklist Generator
Generate a complete product launch checklist for your product type, budget, and marketing channels. Get pre-launch, launch week, and post-launch task lists.
Launch Details
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Your Launch Plan
Fill in your launch details and click "Generate Launch Checklist" to get your personalized plan
Pre-Launch (4-8 weeks)
Build anticipation, create content, prepare marketing materials, and set up tracking systems before launch day.
Launch Week (7 days)
Execute your launch sequence, engage with early customers, monitor metrics, and respond to feedback in real-time.
Post-Launch (30 days)
Analyze results, optimize based on data, collect testimonials, and scale successful marketing channels.
The Launch Mistake That Cost Us $200K in Sales
We spent 18 months building our product. Six figures in development costs. Launch day: we made $3,200.
The problem? We had no launch plan. No pre-launch list. No marketing materials ready. No influencers lined up. We just... launched. Into silence.
Our competitor launched 3 months later. Same market. Inferior product. They made $247,000 in month one. The difference? A systematic launch checklist.
What We Learned (The Hard Way):
• No email list (launched to 47 people)
• No social proof (0 testimonials, 0 case studies)
• No launch sequence (just posted on social once)
• No influencer outreach (didn't think we needed it)
• No media coverage (no PR, no press release)
• No early access/beta program
• Result: $3,200 first month, product nearly died
• Built 2,847 email subscribers pre-launch (landing page + lead magnet)
• 23 customer testimonials from beta users
• 3 video case studies
• 12 influencers lined up with affiliate deals
• Press release + pitched 47 journalists (got 8 features)
• 90-day content calendar ready
• Result: $89,000 first month, $200K+ in 90 days
The 3-Phase Launch Framework:
Phase 1: Pre-Launch (8 weeks before)
Goal: Build anticipation, create assets, generate demand BEFORE launch
- Week -8: Launch landing page with email signup, start content marketing
- Week -6: Begin influencer outreach, create demo videos, write press release
- Week -4: Start beta program (50-100 users), collect testimonials
- Week -2: Finalize all marketing assets, prep email sequences, brief affiliates
- Week -1: Send "launching soon" emails, create FOMO, warm up audience
Phase 2: Launch Week (Day by day)
Goal: Maximum visibility, early momentum, social proof creation
- Day 1 (Launch Day): Email list announcement, social blitz, influencer posts go live, Product Hunt if applicable
- Day 2: Share early customer wins, respond to all comments/questions, monitor metrics
- Day 3: Release behind-the-scenes content, founder story, "why we built this"
- Day 4-5: Press coverage pushes, case study reveals, limited-time launch offer reminder
- Day 6-7: "Last chance" messaging, share social proof (# customers, revenue), plan week 2
Phase 3: Post-Launch (First 30 days)
Goal: Sustain momentum, optimize, scale what works
- Week 2: Send customer survey, collect detailed feedback, iterate on product
- Week 3: Analyze which marketing channels drove sales, double down on winners
- Week 4: Create more case studies, start retargeting ads, plan sustainable growth
- Ongoing: Weekly content, nurture email list, improve conversion funnel, scale ads
The "Build in Public" Advantage:
Our relaunch worked because we spent 8 weeks building an audience BEFORE launch. We shared our journey on Twitter/X, ran a waitlist, gave beta access, collected testimonials. By launch day, we had 2,800+ people ready to buy. Your launch success is determined 8 weeks before launch day, not on launch day.
Launch Checklist Non-Negotiables:
- Email list of 500+ pre-launch: Minimum viable audience. Build with lead magnet, early access, or content.
- 10+ customer testimonials/reviews: From beta users. Video testimonials 3x better than text.
- Social proof assets: Case studies, demos, founder story video, "how it works" content.
- 7-day email launch sequence: Pre-written, scheduled, tested. Don't wing it.
- Influencer/affiliate partnerships: Even 3-5 micro-influencers can drive thousands in sales.
- PR outreach plan: Pitch 30+ journalists 2-3 weeks before launch. Personalize every pitch.
- Launch offer/incentive: Early bird pricing, bonuses, or limited-time deal to create urgency.
- Metrics tracking setup: Google Analytics, conversion pixels, revenue dashboard. Track everything.
Launch Killers to Avoid:
- Launching with no audience (you're shouting into void)
- Waiting for "perfect" product (launch early, iterate based on feedback)
- No launch offer (people need incentive to buy NOW vs. later)
- One-and-done announcement (launch is a campaign, not a single post)
- Ignoring existing customers (relaunch to them first, get testimonials)
Use this checklist generator to plan your launch systematically. A great product with a bad launch dies. A good product with a great launch thrives. Your checklist is your launch insurance policy.
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