Your Salon Brand Looks Different Every Day. Here is How to Fix That.
Generate a complete social media branding guide with colors, fonts, tone, and content themes. Create a consistent, recognizable brand.
Why Consistent Branding Is the Difference Between Struggling and Thriving
Your feed uses pink one day, gold the next. Your captions are playful sometimes, professional others. Your fonts change with every Canva template.
Result? People scroll past without recognizing you. They cannot remember your brand because your brand keeps changing. This guide fixes that. Pair it with a content strategy for a complete social presence.
What Makes a Strong Salon Brand on Social Media
Visual Consistency
Someone should be able to see your post without your name attached and know it is you.
- • Same 2-3 colors in every post
- • Consistent fonts (no more than 2)
- • Similar photography style/editing
- • Recognizable templates and layouts
Voice Consistency
Your captions should sound like the same person wrote them, every time.
- • Defined tone (playful, professional, warm, etc.)
- • Consistent emoji usage (or lack thereof)
- • Same vocabulary and phrases
- • Predictable caption structure
Content Consistency
Your followers should know what to expect from your content.
- • Defined content pillars (4-5 topics)
- • Predictable posting schedule
- • Consistent quality standards
- • On-brand collaborations only
The Elements of a Complete Brand Guide
Color Palette
Primary, secondary, and accent colors with exact hex codes. When to use each color. Color psychology for your brand.
Typography
Heading and body fonts. Size hierarchy. Free alternatives from Google Fonts. How to pair them.
Visual Style
Photography guidelines. Lighting recommendations. Props and backgrounds. What to avoid.
Tone of Voice
Voice attributes. Sample phrases. Words to use vs avoid. Emoji guidelines. Writing do's and don'ts.
Content Pillars
4-5 content themes. Example posts for each. Hashtags by pillar. Content mix ratios.
Posting Strategy
Recommended frequency. Best times to post. Platform-specific tips. Hashtag strategy.
Common Branding Mistakes Beauty Businesses Make
Your feed looks like a rainbow threw up on it. Every post uses different colors. No cohesion.
Fix: Stick to 2-3 main colors maximum. Use them consistently in every piece of content. Create Canva templates with your brand colors locked in.
Script font one day, bold sans-serif the next, decorative font after that. Your content looks like it is from different businesses.
Fix: Choose one heading font and one body font. Use them for everything. Set up your fonts in Canva Brand Kit (free version has this).
Super professional caption one day, emoji-filled millennial-speak the next. Followers cannot get a read on your personality.
Fix: Define your voice with specific attributes (warm, playful, expert, etc.). Write sample phrases you would and would not say. Refer to these before every caption.
You copy what seems to work for others. Your brand ends up being a mashup of everyone else.
Fix: Start with YOUR values, YOUR personality, YOUR ideal client. Build a brand guide based on those foundations. Inspiration is fine, copying is not. Use this tool to build something uniquely yours.
Your brand exists only in your head. When you are busy or bring on help, everything becomes inconsistent again.
Fix: Create and save a brand guide document. Reference it before creating any content. Share it with anyone who helps with your marketing. Update it as your brand evolves. Use our funnel builder to put your brand to work.
Complete Your Social Media Toolkit
Maximize your social media success with our other free tools
Salon Promo Funnel Builder
Lead magnets to bookings
Beauty Reels Script Builder
Full video scripts
Client Retention Messaging
Automated follow-ups
Salon Social Strategy Planner
4-week content plan
Beauty Username Generator
Brand name ideas
Instagram Bio Generator
Perfect salon bio
Color Palette Generator
Brand colors
Brand Voice Generator
Define your voice