Share of Voice Calculator
Measure your brand's visibility compared to competitors. Calculate your share of voice across different channels to understand your market position.
Your Brand
Competitors
💡 How to Get Accurate Data
Data Sources:
- • Social media monitoring tools (Hootsuite, Sprout Social)
- • Google Alerts for brand mentions
- • Social listening platforms (Brandwatch, Mention)
- • Native platform analytics (Twitter Analytics, etc.)
What to Count:
- • Direct brand mentions (tagged and untagged)
- • Product name references
- • Campaign hashtags
- • Executive/spokesperson mentions
What is Share of Voice (SOV)?
Share of Voice measures how much of the conversation around your industry belongs to your brand compared to competitors
Market Position
SOV reveals your true market position by showing what percentage of industry conversations mention your brand.
Growth Indicator
Track SOV over time to measure if your marketing efforts are increasing brand visibility relative to competitors.
Budget Allocation
Use SOV data to identify channels where you're underrepresented and adjust marketing budget accordingly.
How to Calculate Share of Voice
Understanding the formula and metrics that matter
SOV = (Your Brand Mentions ÷ Total Market Mentions) × 100
📊 Metrics to Track
- •Brand Mentions: Direct brand name references
- •Social Engagement: Likes, shares, comments
- •Search Volume: Branded search queries
- •Media Coverage: Press mentions and articles
- •Ad Impressions: Paid media visibility
🎯 Channels to Measure
- •Social Media: Instagram, Twitter, LinkedIn, TikTok
- •Search Engines: Google, Bing organic results
- •News & PR: Online publications, blogs
- •Forums: Reddit, Quora, industry forums
- •Reviews: Google, Yelp, industry sites
Share of Voice Benchmarks by Industry
Understanding what good SOV looks like in different markets
| Industry | Market Leader SOV | Top 3 Combined | Good SOV Target |
|---|---|---|---|
| E-commerce/Retail | 15-25% | 45-60% | 10%+ |
| B2B SaaS | 20-35% | 60-75% | 15%+ |
| Consumer Tech | 25-40% | 70-85% | 12%+ |
| Financial Services | 18-30% | 50-65% | 8%+ |
| Healthcare | 22-35% | 55-70% | 10%+ |
How to Increase Your Share of Voice
Proven strategies to boost your brand visibility and dominate conversations
🚀 Content Strategies
- • Create trending content around industry topics
- • Develop expert articles and industry whitepapers
- • Launch viral social media campaigns
- • Produce video content for higher engagement
- • Guest post on high-authority industry sites
- • Create shareable infographics and data visualizations
📣 PR & Outreach
- • Issue regular press releases for newsworthy events
- • Build relationships with industry journalists
- • Sponsor industry events and conferences
- • Partner with influencers in your niche
- • Participate in industry podcasts and webinars
- • Respond quickly to trending topics
💬 Social Media Tactics
- • Increase posting frequency with quality content
- • Engage actively with community conversations
- • Use branded hashtags consistently
- • Run social media contests and giveaways
- • Use user-generated content effectively
- • Monitor and join relevant industry hashtags
🎯 SEO & SEM
- • Optimize for branded and non-branded keywords
- • Increase PPC spend on competitive terms
- • Build high-quality backlinks
- • Create location-specific landing pages
- • Optimize for featured snippets
- • Improve site speed and user experience
Share of Voice Calculator FAQ
Common questions about measuring and improving share of voice
What's the difference between Share of Voice and market share?
Market share measures actual sales or revenue percentage, while Share of Voice measures brand visibility and mentions. SOV is a leading indicator that often predicts future market share changes.
How often should I calculate Share of Voice?
Calculate SOV monthly for dynamic industries or during campaigns, and quarterly for stable markets. Track trends over time rather than focusing on single data points.
What's a good Share of Voice percentage?
It varies by industry and competition. Generally, matching your market share percentage is good, exceeding it by 10+ points is excellent. New brands should aim for at least 5-10% SOV.
Should I track SOV for all channels?
Focus on channels where your target audience is most active. For B2B, prioritize LinkedIn and industry publications. For B2C, focus on Instagram, TikTok, and consumer media.
How do I track competitor mentions accurately?
Use social listening tools, Google Alerts, and media monitoring services. Track brand names, product names, key executives, and common misspellings. Include both tagged and untagged mentions.
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