Social Media Image Size Tool
Get the perfect image dimensions for all social media platforms. Optimized sizes for maximum engagement.
Platform Image Sizes
Select a platform to see recommended image sizes
Square Post
1:1
1080 × 1080
Standard Instagram feed post
Best for:
Feed postsCarousel imagesProduct photos
Portrait Post
4:5
1080 × 1350
Vertical Instagram feed post
Best for:
Portrait photosQuote graphicsInfographics
Story
9:16
1080 × 1920
Instagram Stories format
Best for:
StoriesReelsIGTV covers
Reels
9:16
1080 × 1920
Instagram Reels format
Best for:
ReelsVideo contentStory videos
Profile Picture
1:1
320 × 320
Instagram profile picture
Best for:
Profile photoBusiness logo
Desktop Optimization
- • Use high-resolution images (at least 1080px width)
- • Maintain aspect ratios for consistent display
- • Optimize file sizes for faster loading
- • Test images on different screen sizes
- • Use PNG for graphics, JPG for photos
Mobile Optimization
- • Vertical formats perform better on mobile
- • Keep text large enough to read on small screens
- • Use bold, contrasting colors
- • Avoid small details that won't be visible
- • Test on actual mobile devices
Platform-Specific Tips
- • Square posts get more engagement
- • Stories should be 9:16 ratio
- • Use high contrast for text on images
- • Keep important content away from edges
- • Landscape images work best for feed
- • Cover photos should represent your brand
- • Avoid text-heavy images (20% text rule)
- • Use eye-catching visuals for ads
- • 16:9 ratio images display fully
- • Header photos should be high-quality
- • Avoid important details near edges
- • Use bright, attention-grabbing colors
- • Professional, high-quality images only
- • Use company branding consistently
- • Charts and infographics perform well
- • Keep text readable and professional
YouTube
- • Thumbnails should be eye-catching
- • Use 16:9 ratio for all video content
- • Include text overlays on thumbnails
- • Test thumbnails at small sizes
- • Vertical pins get more engagement
- • Use text overlays for context
- • Bright, colorful images stand out
- • Keep branding subtle but present
Image Quality Guidelines
Technical Requirements
- • Resolution: Use at least 72 DPI for web
- • File Format: JPG for photos, PNG for graphics
- • File Size: Keep under 8MB for most platforms
- • Color Space: Use sRGB for web display
- • Compression: Balance quality and file size
Design Best Practices
- • Contrast: Ensure text is readable on backgrounds
- • Branding: Include consistent brand elements
- • Simplicity: Avoid cluttered designs
- • Focus: Have one clear focal point
- • Quality: Use high-resolution source images