Create growth-focused startup content that drives momentum. Generate product launches, funding news, recruiting posts, and updates that attract investors, talent, and customers.
New features and releases
Growth and traction updates
Hiring and company building
Industry insights and vision
Focus on content that demonstrates traction and builds community: product updates showing progress, customer success stories proving value, behind-the-scenes content attracting talent, and milestone announcements building momentum. Thought leadership content from founders also attracts investors and partners.
Share your journey, learnings, and high-level metrics without revealing proprietary technology or sensitive business details. Build in public by showcasing culture, product philosophy, and customer impact rather than technical implementation details. Transparency builds trust; trade secrets stay private.
LinkedIn for B2B startups and professional updates, Twitter/X for tech community and thought leadership, your company blog for long-form content, and Product Hunt for launches. Email newsletters keep your community engaged. Focus on platforms where your investors, customers, and future team members spend time.
Aim for 3-4 substantive posts per week across your key platforms. Major announcements (funding, launches, milestones) deserve dedicated attention. Share smaller wins and behind-the-scenes content regularly. Consistency matters more than volume - build a sustainable rhythm that showcases progress without overwhelming your team.
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