Free UTM Builder & Link Tracker
Create UTM tracking links in seconds to measure which campaigns drive the most traffic and conversions. Perfect for social media, email, and ad campaigns.
The destination URL where users will land
Where the traffic is coming from
Type of traffic source
Specific campaign identifier
Keywords or target audience
Specific link or content variant
UTM Parameter Guide
utm_source
Identifies where the traffic comes from
Examples: facebook, google, newsletter, partner-site
utm_medium
Identifies the marketing medium
Examples: social, email, cpc, display, referral
utm_campaign
Identifies the specific campaign
Examples: spring-sale, product-launch, webinar-promo
utm_term (Optional)
For paid search keywords
Examples: running-shoes, social-media-tools
utm_content (Optional)
Differentiates similar content or links
Examples: header-link, sidebar-cta, email-button
💡 Pro Tip
Use consistent naming conventions to make your analytics easier to read and analyze over time.
UTM Best Practices
Be Consistent
Use the same naming conventions across all campaigns for easier analysis
Keep It Simple
Use lowercase, avoid spaces, and keep parameter values short and clear
Track Everything
Use UTM parameters on all external links to get complete traffic insights
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