Turn Your Values Into Day-in-the-Life Posts
Transform abstract company values into authentic social content that shows what it's really like to work at your company.
Values to Real Moments
Enter your company values and we'll create authentic day-in-the-life content
Show Your Values in Action
Enter your company values above to generate authentic day-in-the-life content that shows candidates what working with you is really like.
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Values Are Meaningless Without Proof
Every company has values on their website. "Innovation." "Integrity." "Teamwork."
Candidates have learned to ignore them.
What they want is evidence. Show me a moment when your values actually played out. Tell me about a time when following your values was hard but you did it anyway.
That's what day-in-the-life content does. It turns abstract words into concrete proof.
Why Day-in-the-Life Content Works
It's Relatable
Everyone knows what 9 AM Monday feels like. Anchoring your values in real moments makes them tangible.
It's Hard to Fake
Vague claims are easy. Specific scenarios require actual culture to draw from. Details are credibility.
It Creates FOMO
When candidates see moments they want to be part of, they're more motivated to apply. Emotion drives action.
It Attracts the Right People
Authentic content filters naturally. People who resonate with your actual culture self-select in.
Types of Day-in-the-Life Posts
The Morning Ritual
How does a typical day start? Standups, async check-ins, or quiet focus time? These small details reveal a lot.
The Team Moment
When someone needed help, what happened? Collaboration in action is more powerful than claiming "we're collaborative."
The Decision Story
How did the team handle a tough choice? Values are tested when there's no easy answer.
The Slack Screenshot
(Or Teams, or whatever you use.) Real conversations—anonymized if needed—show communication culture. You can also turn these into full posts with our Slack message converter.
The Meeting Culture
How do meetings run? What's the vibe? This is where people spend a lot of their time.
Making Values Tangible
Instead of "We Value Transparency"
"Yesterday someone asked 'why are we doing this?' and instead of deflecting, our lead spent 15 minutes walking through the reasoning. This happens weekly."
Instead of "We're Customer-Focused"
"We had to choose between shipping a feature most customers wanted or fixing a bug affecting a few early adopters. We fixed the bug first. Here's why..."
Instead of "We Move Fast"
"Friday 4 PM: Someone had an idea. Monday morning: We shipped it. Here's how we made that decision without meetings."
Instead of "We Learn From Mistakes"
"Real Slack message from today: 'I just made a $2K mistake. Here's what happened...' The response? Zero blame, full support."
Avoiding Common Pitfalls
Too Polished
Perfection is suspicious. Include small imperfections—a messy desk in the background, a typo someone caught. Real beats produced.
Too Vague
"We had a great meeting today" says nothing. "We decided to kill our biggest feature in a 20-minute meeting" says everything.
Too Staged
"Look at our fun office!" photos feel like marketing. "Here's the actual Slack thread where we debated our values" feels like truth.
Too Uniform
Different people experience culture differently. Feature multiple perspectives, not just leadership's view. Combine this with handbook highlights for a full employer branding strategy.
Frequently Asked Questions
What makes good day-in-the-life content?
Specific, believable moments that show values in action. Not "we have a great culture" but "9:03 AM, someone just asked a question that changed our whole approach." Details make it real. Generic claims make it forgettable.
How do I make values content feel authentic?
Show, don't tell. Instead of saying "we value transparency," describe a specific moment when transparency happened. Include imperfections—real workplaces aren't perfect. The goal is relatable, not impressive.
Should I use real examples or fictional scenarios?
Both work. Real examples are more powerful but require privacy consideration. Fictional scenarios based on true patterns ("this is the kind of thing that happens here") let you illustrate culture without exposing individuals.
How often should I post day-in-the-life content?
One to two times per week is sustainable and effective. Space it out between other content types. Too much and it feels staged; too little and candidates don't get a sense of your culture.