Turn Your Slack Message Into a Thought Leadership Post

Your Best Content Is Already Written in Slack

You spend hours trying to come up with LinkedIn post ideas.

Meanwhile, you casually drop insights in Slack that would get thousands of impressions if shared publicly.

The advice you give colleagues contains the same wisdom people pay consultants for.

This tool helps you recognize and repurpose those moments.

Why Slack Messages Make Great Content

They're Unfiltered

When you're helping a colleague, you're not trying to impress—you're trying to be useful. That authenticity resonates.

They're Specific

Real situations produce real insights. You're not theorizing; you're problem-solving.

They're Conversational

The tone is already human. You just need to polish, not completely rewrite.

They're Constant

You send thoughtful messages every day. That's a daily content source hiding in plain sight. Pair this with executive email conversion and you have unlimited content.

Messages Worth Transforming

Advice to Team Members

When you explain how to approach a problem, you're sharing a framework that works. Others face the same problems.

Explaining Decisions

"Here's why we're doing X instead of Y" contains reasoning that helps anyone making similar decisions.

Feedback and Coaching

The principles behind good feedback apply universally. How you coach someone is content.

Reflections and Hot Takes

That random thought you shared in #random might be a contrarian take that sparks conversation. Use our trend prediction generator to expand hot takes into full posts.

Celebrating Wins

"Here's what worked" stories are valuable to people trying to achieve similar results.

The Transformation Process

1. Recognize the Moment

When you spend more than 30 seconds composing a Slack message, pay attention. That's effort worth leveraging.

2. Identify the Universal Truth

What's the principle behind your advice? That principle applies beyond your specific situation.

3. Remove the Context, Keep the Insight

Strip out company-specific details. Keep the wisdom.

4. Add a Hook

Slack messages jump into the point. LinkedIn posts need to earn attention first.

5. End with Engagement

Slack ends with "let me know if you have questions." LinkedIn ends with "what's your experience?"

Making It Feel Authentic

Reference the Origin

"I sent this to my team today" or "A colleague asked me this" adds credibility and creates intrigue.

Include the Hesitation

"I almost didn't send this" or "This might be controversial" shows vulnerability.

Keep the Voice

Don't over-polish. The casual tone that made the message effective should survive the transformation.

Share the Real Situation

Anonymize if needed, but keep enough specificity that people know this is based on reality.

Frequently Asked Questions

What types of Slack messages make the best content?

Advice to team members, explanations of decisions, feedback, reflections, and hot takes work best. Any message where you found yourself being thoughtful or articulate probably contains a universal insight worth sharing.

Is it okay to share internal messages publicly?

Yes, as long as you generalize the content and remove confidential details. The goal is to extract the principle, not share proprietary information. Transform "We decided to change our pricing because..." into "How I think about pricing decisions."

How do I make casual messages feel like thought leadership?

The insight is already there—you just need to frame it for a wider audience. Remove internal jargon, explain context that an outsider wouldn't have, and connect the specific situation to a universal principle.

Should I tell people the content came from a Slack message?

Often yes—it adds authenticity. "I sent this to my team today" or "A message I almost didn't send" creates a compelling hook and shows the insight came from a real moment, not manufactured content.