Buffer vs Ocoya 2026: Which One Should You Pick?
TL;DR - Quick Answer
11 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Buffer is simpler, more reliable, and has a free plan. Ocoya bundles AI content creation and design tools but has mixed scheduling reliability.
Choose Buffer for proven scheduling. Choose Ocoya for AI-assisted content creation.
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Quick Comparison
Pricing Side-by-Side
Buffer Pricing
Example: 10 channels on Team = $120/month
Ocoya Pricing
You're a solo creator with 5 social accounts. You want AI help writing posts. Which is cheaper?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Creator (5 accounts, wants AI)
Small Team (3 people, 10 accounts)
Growing Business (10 accounts, heavy AI)
Pattern: Ocoya is cheaper with more features. But Buffer is more reliable for scheduling.
Features That Matter
Scheduling
Buffer:
- Queue-based posting
- Best time suggestions
- Browser extension
- Mobile apps
- Proven reliability
Ocoya:
- Visual calendar
- Automation workflows
- Multi-platform scheduling
- Some users report missed posts
Winner: Buffer. Reliability matters for scheduling.
AI Content Generation
Buffer:
- Basic AI assistant
- Limited suggestions
- No full content generation
Ocoya:
- Travis AI engine
- 100+ content templates
- Caption generation
- Blog posts, ads, descriptions
- Credit-based limits
Winner: Ocoya. Full AI suite vs Buffer's basic features.
You need to generate 10 social posts daily using AI. Which tool handles this better?
💡 Tip: Think carefully before selecting your answer!
Design Tools
Buffer:
- No built-in design
- Use Canva separately
- Pablo (basic image tool)
Ocoya:
- Built-in design studio
- Templates for each platform
- Stock images included
- Canva integration
Winner: Ocoya. All-in-one approach saves tool-switching.
Platform Support
Buffer: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Mastodon, Bluesky, Threads
Ocoya: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Shopify, WooCommerce
Winner: Buffer. More platforms including Bluesky and Threads.
Analytics
Buffer:
- Post performance
- Audience insights
- Engagement tracking
- Clean reports
Ocoya:
- Basic analytics
- Post metrics
- Missing audience demographics
- Limited depth
Winner: Buffer. Better analytics overall.
You need to post to Threads and Bluesky. Which tool supports both?
💡 Tip: Think carefully before selecting your answer!
Pros and Cons
Buffer Pros
- ✅ Free plan available
- ✅ Very easy to use
- ✅ Proven reliability
- ✅ More platforms (Threads, Bluesky)
- ✅ Better analytics
Buffer Cons
- ❌ Per-channel pricing adds up
- ❌ Basic AI only
- ❌ No design tools
- ❌ No content generation
Ocoya Pros
- ✅ AI content generation
- ✅ Built-in design tools
- ✅ Cheaper for more profiles
- ✅ E-commerce integrations
- ✅ All-in-one platform
Ocoya Cons
- ❌ No free plan
- ❌ Mixed scheduling reliability
- ❌ AI credit limits
- ❌ Basic analytics
- ❌ Fewer platforms
Who Should Use Which?
Pick Buffer if you:
- Want proven reliability
- Need a free option
- Value simplicity
- Need Threads/Bluesky
- Don't need AI content
- Prefer per-channel pricing
Pick Ocoya if you:
- Want AI content generation
- Like built-in design tools
- Managing 5+ profiles
- Don't need the newest platforms
- Accept occasional scheduling hiccups
- Want all-in-one approach
Neither Has Unlimited AI Content
Buffer has basic AI. Ocoya has credit limits.
If you need unlimited AI content:
Final decision: You're a freelancer managing 8 accounts across 3 clients. You need AI content and reliable scheduling. Best choice?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
Neither Buffer nor Ocoya has unlimited AI with proven scheduling.
Try SocialRails free →Quick Answers
Is Buffer or Ocoya cheaper? Ocoya is cheaper for 5+ profiles with AI needs. Buffer is cheaper (free) for basic scheduling of 3 channels.
Which has better AI? Ocoya. Full content generation vs Buffer's basic assistance.
Which is more reliable? Buffer. Proven track record. Ocoya has mixed user reviews on scheduling reliability.
Does either have design tools? Ocoya has built-in design studio. Buffer needs external tools like Canva.
Which supports more platforms? Buffer. Includes Threads, Bluesky, Mastodon that Ocoya doesn't.
Summary
Buffer: Best for reliable scheduling with simplicity. Free plan available. Basic AI.
Ocoya: Best for AI content + design in one tool. Cheaper for more profiles. Reliability varies.
Neither: Has unlimited AI with proven scheduling reliability.
Best alternative: SocialRails at $29-99/month with unlimited AI content and stable scheduling.
Done comparing? Try SocialRails instead
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