Hootsuite vs Ocoya 2026: Which One Should You Pick?
TL;DR - Quick Answer
12 min readSee which tool is better for you. We compare pricing, features, and ease of use.
Quick answer: Hootsuite is the enterprise choice with advanced analytics and OwlyWriter AI at $99/month. Ocoya is the budget all-in-one option with AI + design for $15/month.
Choose Hootsuite for depth. Choose Ocoya for value.
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Quick Comparison
Pricing Side-by-Side
Hootsuite Pricing
Ocoya Pricing
Price difference: Hootsuite costs 6-7x more than Ocoya for similar profile counts.
You're a solo marketer managing 10 social accounts. How do the costs compare?
💡 Tip: Think carefully before selecting your answer!
Cost Comparison by Scenario
Solo Marketer (10 accounts)
Small Team (3 people, 20 accounts)
Growing Agency (10 people, 50 accounts)
Pattern: Ocoya saves thousands annually. But Hootsuite offers more depth.
Features That Matter
Scheduling & Publishing
Hootsuite:
- Bulk scheduling
- Content calendar
- Best time to post (AI-powered)
- Approval workflows
- 35+ platform support
Ocoya:
- Visual calendar
- Automation workflows
- 10+ platforms
- Some reliability issues reported
Winner: Hootsuite. More platforms, proven reliability.
AI Content Generation
Hootsuite:
- OwlyWriter AI included
- Caption generation
- Content suggestions
- Hashtag recommendations
- Included in all plans
Ocoya:
- Travis AI engine
- 100+ content templates
- Credit-based limits
- Bronze: 100 credits
- Unlimited on Diamond ($159/month)
Winner: Tie. Hootsuite includes AI; Ocoya has more templates but limits.
You need unlimited AI content generation. What's your cheapest option?
💡 Tip: Think carefully before selecting your answer!
Design Tools
Hootsuite:
- No built-in design
- Canva integration available
- External tools needed
Ocoya:
- Built-in design studio
- Platform-optimized templates
- Stock images included
- Canva/Figma integration
Winner: Ocoya. All-in-one vs external dependencies.
Analytics & Reporting
Hootsuite:
- Advanced analytics
- Custom reports
- Competitor benchmarking
- ROI tracking
- White-label reports
Ocoya:
- Basic post metrics
- Engagement tracking
- Limited depth
- No competitor analysis
Winner: Hootsuite. Enterprise-grade analytics.
Social Listening
Hootsuite:
- Brand mentions
- Sentiment analysis
- Competitor monitoring
- Trend tracking
- Streams dashboard
Ocoya:
- Not available
- No listening features
Winner: Hootsuite. Critical feature Ocoya lacks entirely.
Your brand needs to monitor social mentions and competitor activity. Which tool?
💡 Tip: Think carefully before selecting your answer!
Platform Support
Hootsuite: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, and 30+ more platforms
Ocoya: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Shopify, WooCommerce
Winner: Hootsuite. 35+ platforms vs 10+.
Pros and Cons
Hootsuite Pros
- ✅ 35+ platforms supported
- ✅ Advanced analytics
- ✅ Social listening included
- ✅ Enterprise-grade features
- ✅ Proven reliability
Hootsuite Cons
- ❌ Expensive ($99+ starting)
- ❌ No built-in design tools
- ❌ Complex interface
- ❌ Per-user pricing adds up
Ocoya Pros
- ✅ Budget-friendly ($15 start)
- ✅ Built-in design tools
- ✅ AI content templates
- ✅ E-commerce integrations
- ✅ Simple interface
Ocoya Cons
- ❌ Basic analytics
- ❌ No social listening
- ❌ AI credit limits
- ❌ Fewer platforms
- ❌ Scheduling reliability varies
Who Should Use Which?
Pick Hootsuite if you:
- Need enterprise-grade features
- Require social listening
- Want advanced analytics
- Support 35+ platforms
- Budget allows $99+/month
- Need proven reliability
Pick Ocoya if you:
- Have limited budget
- Want AI + design in one tool
- Don't need social listening
- Managing fewer platforms
- Accept basic analytics
- Solo or small team
Neither Perfect for Budget + Features
Hootsuite is expensive. Ocoya lacks depth.
If you want value with features:
You're a marketing agency with 5 team members managing 30 client accounts. You need analytics, some AI help, but can't afford $500+/month. Best choice?
💡 Tip: Think carefully before selecting your answer!
Best Alternative: SocialRails
If Hootsuite is too expensive and Ocoya lacks features:
Try SocialRails free →Quick Answers
Is Hootsuite or Ocoya cheaper? Ocoya is 2-6x cheaper depending on plan. Hootsuite starts at $99, Ocoya at $15.
Which has better AI? Similar quality. Hootsuite includes AI in all plans. Ocoya has more templates but credit limits.
Which has better analytics? Hootsuite. Enterprise-grade with competitor benchmarking. Ocoya is basic.
Does either have social listening? Only Hootsuite. Ocoya has no listening features.
Which supports more platforms? Hootsuite (35+) vs Ocoya (10+).
Summary
Hootsuite: Best for enterprises needing analytics, listening, and 35+ platforms. Premium pricing.
Ocoya: Best for budget-conscious users wanting AI + design. Lacks depth.
Neither: Offers the best value for growing teams.
Best alternative: SocialRails at $29-99/month with unlimited AI and balanced features.
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